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How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

12 Upwork Cover Letter Samples and Examples for Beginners

Ready to kick off your freelance adventure with Upwork? The key to pulling off that first gig is crafting a killer, eye-catching cover letter. Navigating Upwork cover letters as a rookie might seem a bit mind-boggling, but no worries; there is no need to break a sweat.

Crafting the Perfect Upwork Cover Letter

A  good cover letter  perfectly combines professionalism with personality. It starts with a personal greeting. It should briefly introduce your expertise and connect to the client’s needs. It should also highlight relevant experience and accomplishments and demonstrate enthusiasm for the project. Conclude with a call to action, inviting further discussion. Keep it concise, engaging, and tailored to each unique opportunity. Here are 12 effective sample cover letters for Upwork.

#1. The Engaging Introduction

Hello [Client’s Name],

My name is [Your Name]. I’m excited to join hands with you on [Project Name]. It would be an honor for me to offer my skills and unwavering commitment to ensuring exceptional results. The joy of working on this project with you gives me the commitment to provide quality work.

I can’t wait to contribute my best effort to make your project a great success. Your business aligns with my desire to learn, grow, and show my abilities well. I’m eager for the chance to chat about how I can bring some serious value to your business and be a positive force in its success.

Image source: Pinterest

#2. The Skills Showcase

Dear [Client’s Name],

I am beyond excited to have the opportunity to support your amazing work. Because I have a strong background in [your job], I am very confident that I am good at [specific job skills]. In addition to technical skills, my commitment to excellence is fueled by genuine passion. Your work matches my skills and aspirations perfectly. I love to instill creativity, dedication, and commitment to exceed expectations.

I am ready to dive in and collaborate and I am determined to ensure your project is a huge success. Bringing a unique blend of skills and passion, I am poised to make a significant impact. Let’s start this journey together and create not only success but outstanding experiences and projects.

#3. The Project Understanding

Hi [Client’s Name],

Having meticulously examined the details of [Project Name] in your project description, I am assured of my capability not only to meet but to surpass your expectations. I understand the importance of taking a personalized approach to delivering results that align with your vision. My dedication, paired with my openness to change and learning, paints me as a committed player in your business success. I’m geared up to dive into this journey, ensuring I not only meet your needs but blow past your expectations every step of the way.

#4. The Experience Highlight

With [number] years of dedicated experience as [your profession], I have fine-tuned my skills in [include some specific skills]. Over the years, I have honed my craft, navigated various challenges, and changed alongside the dynamic landscape of [your work]. This adaptability in my career journey positions me as a versatile contributor who can seamlessly integrate into your project. I bring not only a wealth of experience but also a promise to be fast and meet the unique requirements of each endeavor. Let’s work together, and we can bring unparalleled knowledge and change to your business.

#5. The Enthusiastic Pitch

The prospect of contributing to your work excites me. I’m stoked about teaming up and turning your vision into reality. My enthusiasm for the project goes beyond just finishing it – it’s about bringing it to life in a big way. Let’s start this journey together, pooling our efforts and creativity to make your project a great success. I am ready to invest my energy, skills, and commitment to ensure that our industry is not just a project but a celebrated achievement. We’ll work hand in hand to turn your vision into reality.

#6. Attention to Detail

Your work caught my attention, mainly because of [the specifics from the project description]. I understand the importance of tailoring specific aspects that make your event unique. This attention to detail, which is evident in my work, ensures that every aspect of the project is handled with precision and accuracy. I do not consider the intricacies of your work as challenges. If anything, they are opportunities to demonstrate my accuracy and commitment.

I’m pumped to dive deep into your project, making sure the outcome doesn’t just meet but blows past your expectations. Let’s team up and ride this road together—who knows where it’ll take us!

#7. The Results-Driven Approach

I thrive on challenges and am naturally results-oriented. I view challenges as chances to showcase my problem-solving skills and tenacity. It’s not just about ticking off tasks for me; it’s about embracing the opportunity to overcome hurdles. We should raise the bar and go beyond the initial goals. Your project suits my results-driven philosophy, and I’m excited about the prospect of working together to turn challenges into successes. We can combine our efforts to create a success story that reflects more than just our individual commitment to excellence. I’m an asset that will surely turn your business into a huge success.

#8. The Personal Touch

I believe that effective communication is the pillar of a successful collaboration. Clear and transparent communication is a commitment I bring to every partnership. I’m all about keeping the vibe positive in our cooperation. With consistent updates and an open-door policy for chats, I want our work relationship to be not just efficient but also enjoyable. Skill-wise, I’ve got the task covered, and my commitment is all about building trust and transparency in our partnership. Let’s start this journey together, where communication is not just a tool but the foundation of our success.

#9. The Data Entry Specialist

I am excited to contribute my data entry skills to your project. I am well-equipped for data entry positions and proficient in [related software], which in turn underscores my unwavering commitment to accuracy and efficiency. I understand that data entry plays a vital role in the success of any business. My dedication to ensuring that information is handled effectively and efficiently is reflected in my work ethic. I am ready to participate in your business, bringing a blend of technical expertise to a knowledgeable and careful approach to data management. Let’s streamline the process, increase accuracy, and ensure your project benefits from the accuracy I’m committed to providing.

#10. The Project-Specific Example

Your project seamlessly aligns with my expertise in [your field]. I go beyond stating my qualifications. I have provided a concrete example of a similar project I successfully managed. This specific illustration serves to showcase not just my theoretical understanding but also my practical ability to handle tasks identical to those required for your project. I’m a firm believer in actions doing the talking. By throwing out these real-world examples, my goal is to not just tell but show you that I’m not just competent but entirely capable of the task at hand.

I look forward to bringing my craft to your work and showing how my proven work can contribute so much to its success. Let’s collaborate to turn your project into another success story.

#11. The Learning Attitude

I’m reaching out with genuine excitement about the chance to learn and grow through your project. Every project, to me, is a unique opportunity. Not only is it an opportunity to contribute, but also gain valuable insight and knowledge. I’m not just giving lip service to personal and professional growth—it’s evident in my eagerness to take on projects that stretch my abilities. Your project, with its distinctive challenges, is like a playground for me to absorb, adjust, and flourish. I’m eager not just to contribute but also to use it as a stepping stone in my journey of continuous improvement and success.

#12. The Future Collaboration

I see our teamwork on [project name] as the beginning of something great. Beyond ticking off tasks, I’m committed to nurturing a lasting partnership that flourishes over time. My dedication goes beyond short-term successes. I aim to go on a joint journey where we both motivate each other to succeed. I believe your project should be more than just a job. We have the opportunity to lay the foundation for lasting unity. I’m thrilled about not just working on [project name] but also co-creating success in our long-term journey ahead.

Final Takeaway

Navigating Upwork  as a beginner is all about flaunting your skills, enthusiasm, and dedication. Let these Upwork cover letter samples be your muse. Craft a pitch that screams “you” in the freelancing arena. Stand out by being authentically you—your true passion for the craft is your magic wand on Upwork. Let your uniqueness shine, and watch the competitive freelancing world take notice! After all, at Upwork, authenticity is your secret weapon, and passion is your superpower.

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How To Write a Cover Letter: Basics and Examples for Upwork Success

Creating a compelling cover letter is crucial for securing jobs on Upwork, the popular freelancing platform. A well-crafted Upwork cover letter can set you apart from the competition and increase your chances of landing your desired projects. This guide will walk you through the basics of writing a cover letter for Upwork, provide examples, and offer tips to make your proposals shine.

Table of Contents

Understanding the Importance of an Upwork Cover Letter

Basics of writing a cover letter for upwork, key elements of an effective upwork cover letter, common mistakes to avoid in upwork cover letters, step-by-step guide to writing an upwork cover letter, upwork cover letter sample for web developers, upwork cover letter sample for graphic designers, upwork cover letter sample for content writers, personalizing your upwork cover letter, using keywords effectively in your upwork cover letter, showcasing your unique selling proposition in upwork cover letters, tips for writing a winning upwork proposal cover letter, how to format your upwork cover letter for maximum impact, follow-up strategies after submitting an upwork cover letter, faq about upwork cover letters.

An Upwork cover letter is your first opportunity to make a great impression on potential clients. It sets the tone for your professional relationship and demonstrates your enthusiasm and suitability for the project. A strong cover letter can significantly increase your chances of being hired.

Writing a cover letter for Upwork requires a clear structure, an appropriate tone, and a personalized approach. Here’s a breakdown:

• Structure: Your cover letter should include an introduction, body paragraphs highlighting your skills and experience, and a conclusion with a call to action.
• Tone: Maintain a professional yet friendly tone. Show enthusiasm for the project and confidence in your abilities.
• Personalization: Customize each cover letter to the specific job post and client. Mention the client's name and address their project requirements directly.

An effective Upwork cover letter should include the following key elements:

• Introduction: Briefly introduce yourself and mention the job you're applying for.
• Skills Highlight: Highlight the skills that are most relevant to the job. Use bullet points for clarity.
• Relevant Experience: Share examples of past work that demonstrate your expertise. Be specific and concise.
• Call to Action: End with a strong call to action , inviting the client to discuss the project further.

Avoid these common mistakes to increase your chances of success:

• Generic Openings: Personalize each cover letter. Avoid using generic openings like "To whom it may concern."
• Overly Long Letters: Keep your cover letter concise. Aim for 200-300 words.
• Lack of Proofreading: Typos and grammatical errors can make a poor impression. Proofread your cover letter carefully.

Follow these steps to write a compelling Upwork cover letter:

• Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements.
• Crafting the Introduction: Start with a friendly greeting and mention the job title. Introduce yourself briefly.
• Showcasing Your Skills: Highlight your relevant skills and experiences. Use bullet points for easy reading.
• Ending with a Strong CTA: Conclude with a call to action. Invite the client to schedule an interview or discuss the project further.

Example Breakdown:

Introduction:

"Hi [Client's Name],

I’m excited to apply for your web development project. With over five years of experience in web development, I have the skills and expertise to deliver high-quality results."

Skills Highlight:

• Proficient in HTML, CSS, JavaScript, and PHP
• Experience with responsive design and cross-browser compatibility
• Strong problem-solving skills and attention to detail

Relevant Experience:

"I recently completed a project for a client where I developed a custom e-commerce site that increased their sales by 30%."

Call to Action:

"I would love to discuss your project in more detail. Please feel free to reach out to schedule a call."

I’m thrilled to submit my application for your graphic design project. With a background in graphic design and a passion for creativity, I’m confident I can bring your vision to life."

• Expertise in Adobe Creative Suite
• Experience with branding and logo design
• Strong visual communication skills

"I designed a new logo for a startup that significantly improved their brand recognition and customer engagement."

"I look forward to the opportunity to discuss how I can contribute to your project. Let’s schedule a time to chat."

I’m eager to apply for your content writing project. With a strong background in content creation and SEO, I can help you create engaging and optimized content."

• Proficient in SEO best practices
• Experience with blog writing and article creation
• Strong research and editing skills

"I’ve written numerous articles for a tech blog that have consistently ranked on the first page of Google."

"I’d love to discuss your content needs further. Please get in touch to arrange a meeting."

Addressing the Client: Always use the client's name if it's available. It shows attention to detail and genuine interest.

Tailoring Your Proposal: Customize your cover letter to reflect the specific job requirements. Mention details from the job post to demonstrate your understanding.

Keyword Integration: Use relevant keywords from the job post naturally within your cover letter to increase visibility.

SEO for Proposals: Just like SEO for web content, using the right keywords can make your proposal more discoverable and relevant.

Highlight what sets you apart from other freelancers. Whether it’s a unique skill, a specific experience, or a distinctive approach, make sure to emphasize your unique selling proposition.

Clarity: Be clear and concise in your writing. Avoid jargon and overly complex sentences.

Professionalism: Maintain a professional tone while being friendly and approachable.

Enthusiasm: Show genuine enthusiasm for the project and the opportunity to work with the client.

Layout: Use a clean and simple layout. Break your text into paragraphs and use bullet points where appropriate.

Readability: Choose a readable font and size. Avoid large blocks of text.

Professional Appearance: Ensure your cover letter looks professional and polished. Pay attention to spacing and alignment.

Timing: Follow up if you haven’t heard back within a week.

Politeness: Be polite and professional in your follow-up message.

Persistence: Show continued interest without being overly pushy. A gentle reminder can keep you top of mind.

What is the best length for an Upwork cover letter?

Aim for 200-300 words. Keep it concise and to the point.

How can I make my Upwork cover letter stand out?

Personalize your cover letter, highlight relevant skills and experience, and maintain a professional yet friendly tone.

Should I include a portfolio in my Upwork cover letter?

Mentioning your portfolio is a good idea. Provide links to relevant work samples.

How often should I follow up after submitting a cover letter?

Wait about a week before following up. Be polite and express continued interest in the project.

What are common mistakes to avoid in an Upwork cover letter?

Avoid generic openings, overly long letters, and typos. Make sure to customize each cover letter to the specific job post.

Can I use a template for my Upwork cover letter?

While templates can provide structure, always personalize each cover letter to the job and client.

Writing an effective Upwork cover letter is an essential skill for freelancers. By understanding the basics, avoiding common mistakes, and personalizing each proposal, you can increase your chances of success on the platform. Use the provided examples and tips to craft compelling cover letters that will help you stand out to potential clients and win more projects.

Streamline your Upwork workflow and boost your earnings with our smart job search and filtering tools. Find better clients and land more contracts.

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How To Write An Upwork Cover Letter: 5 Tips + Free Template

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

• Business Communication Skills: Write & Speak More Professionally
• Copywriting: Essential Skills For Writing Engaging Marketing Copy
• Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

• Address the client by their first name (eg: Hi John,)
• Mention that you’ve read the entire project description
• Do some research to understand what the client is asking for
• Provide solutions to the client’s pain points
• Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
• Show examples of your previous work, portfolio, or client case studies
• In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
• Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

10 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Personalize Your Greeting

Avoid generic greetings like “Dear Sir/Madam” or “To Whom It May Concern.” Take the time to find out the client’s name and address them directly. A personalized greeting shows that you’ve done your homework and are genuinely interested in the job.

2. Start with a Strong Opening

Grab the client’s attention right from the start. Mention the job you’re applying for and briefly state why you’re excited about the opportunity. Highlight a key skill or experience that makes you a perfect fit.

3. Highlight Relevant Skills and Experience

Focus on the skills and experience that are most relevant to the job. Use bullet points to make this information easy to scan. Be specific about your accomplishments and how they align with the project’s requirements.

4. Show Enthusiasm and Interest

Clients appreciate freelancers who are genuinely interested in their projects. Express your enthusiasm and explain why you’re excited about the opportunity. A passionate approach can make you stand out from other candidates.

5. Address the Client’s Needs

Show that you understand the client’s needs by referencing details from the job posting. Explain how you plan to meet those needs and solve their problems. Tailoring your cover letter to the specific job demonstrates your attention to detail.

6. Include Samples or Links to Work

Provide links to your portfolio or attach samples that are relevant to the job. Seeing your work helps clients assess your skills and makes your application more compelling. Ensure the samples showcase your best work and are easy to access.

7. Keep It Concise and Focused

Clients are often busy and may not have time to read lengthy cover letters. Keep your letter concise and to the point, ideally no longer than one page. Focus on the most important information and avoid unnecessary details.

8. Proofread Carefully

Spelling and grammar mistakes can make a poor first impression. Proofread your cover letter carefully to ensure it’s error-free. Consider asking a friend or using a tool like Grammarly to help catch any mistakes.

9. End with a Call to Action

Conclude your cover letter by expressing your eagerness to discuss the project further. Invite the client to contact you for an interview or to ask any questions. A clear call to action can help move the process forward.

10. Follow Up if Necessary

If you haven’t heard back within a week or so, consider sending a polite follow-up message. Reiterate your interest in the project and ask if the client needs any additional information. Following up shows your persistence and commitment.

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An Upwork Cover Letter Example For Freelancers

So, you’ve decided to join Upwork or a similar freelance marketplace. That’s a great idea! The gig economy is booming and the compensation reflects that. Freelancers providing skilled services tend to earn 70% more per hour than their cubicle-dwelling counterparts.

But, you have to be mindful of competition too. As many as 57 million workers in the US alone freelance part-time and full-time. And Upwork has some 12 million registered users. Thus, to get your piece of the pie, you really need to make Upwork ‘work’ for you.

That starts with having a well-optimized personal profile and learning to write great bidding letters for projects. This post offers some tips for that. Plus, we’ve included a quick Upwork cover letter sample you can use as a reference. Keep in mind that this post will mostly reference Upwork, but could really apply to any freelancing platform.

Start With Optimizing Your Profile

You can bet that anyone interested in your proposal is going to check out the information in your profile before they even consider you for the job. So be sure that your profile includes the following:

• A rockstar profile title that summarizes what you do.
• Crisp and professional profile picture
• Detailed profile overview that explains your professional background and highlights your skills.

You can also spice it up with testimonials/quotes from your past clients and portfolio pieces. Lastly, add extra credibility by completing several competency tests.

Be Specific in Your Proposals

In most cases, you will be applying to do a very short-term, very specific task. In your cover letter (project proposal) don’t go around the bush too much and succinctly state what makes you a good fit for that job. Include your resume only if the job posting specifically instructs you to do so.

Here’s a quick example to illustrate the point further: imagine you’re a freelance graphic designer . If you apply for a gig to design a set of landing pages, don’t waste time discussing any other skills or experience (e.g. your amazing illustration talents). Instead, write only about your experience with landing page design and perhaps conversion optimization.

Speak in Terms of The Clients Needs

Keep in mind that many of the jobs posted on Upwork are time-critical. The person who needs the work done likely has little time to train someone, or even provide a bunch of clarification. That’s why a person who can say something like: “Look, I understand what you want. Here is how I will do it. It will be done quickly. I’m ready to start immediately.’ is going to earn a second look.

To help build even more confidence in your abilities, consider including a testimonial or reference from another client. If you can show that you’ve completed similar work in the past, that will work in your favor too!

Focus on Skills, Not Personality

Normally, your cover letter is the perfect vehicle to show your enthusiasm for the company mission, and that you will fit in with the company culture. Here, none of that matters. So keep the focus on your skills and experience, not personality traits.

Answer Their Questions

Sometimes, a potential client will post a pretty detailed list of questions they want to be answered, and information that they want you to provide. On one hand, that makes it much easier for you to write the cover letter. You simply answer the questions they provide. On the other hand, if you miss anything, it could get your entire proposal eliminated from consideration. So pay attention!

Cover Letter Sample For Upwork in .docx Format

Here is a sample cover letter that you can submit in response to a short-term project on Upwork.

Download example (Word version)

Upwork Cover Letter Example – Text Format

Hi Michael,

Just checked your project details “Design a new onboarding process for a banking app” and I believe that I may be a great fit.

As a UX designer with 3 years of experience, I have previously designed account creation and account opening system flows for a lending app (received a 5-star review from the client). You can check the project details in my portfolio, along with several other designs for e-commerce, healthcare and media companies.

You mentioned that you also need someone experienced with interactive prototyping and InVision. I’m a long-term user of this app. Also familiar with Balsamiq and Adobe XD software. 

I have included information about my rates, and I am confident that I can deliver the first design mockups within 2 weeks as per your deadline. Please contact me so that we can get started.

Kevin Ninja

P.S. I took a moment to explore your website. It’s very well-designed. If you’re interested in making further changes, I believe I can make some small tweaks to your landing pages to boost conversion rates.

Final Tip: Sell a Bit Further

Treat your cover letter as a marketing document. Work mostly to sell your clients on the skills they need right now, but don’t forget to sell yourself a bit as well. Slip in a postscript or ‘aside’ to let them know other ways in which you can help!

Discover Even More Releveant Cover Letter Examples!

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A huge collection of cover letters created by a ninja team of writers and career advisors. Learn how to write, style and file cover letters that employers actually enjoy reading.

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How to write an Professional Upwork Cover Letter in 6 steps

Discover the fundamentals of writing an Upwork Cover Letter and draw inspiration from real-world examples. Use this guide to craft a compelling cover letter that stands out.

The job hunt can be overwhelming, right? Sifting through listings, revamping your resume, researching companies, upgrading your skills, and preparing for interviews—it’s no wonder they call it a “process”! Then there’s the cover letter—a crucial yet tricky piece of the job application puzzle for many. How do you condense your skills, experience, and personality into a standout letter that grabs the attention of hiring managers and gets your resume noticed?

*The Essentials of Crafting an Upwork cover letter:

A strong Upwork cover letter is crucial for making a memorable impression in a crowded freelance market. As your initial introduction to potential clients, it must swiftly showcase your qualifications and passion for the project. The secret to success is customizing each cover letter to the job posting, emphasizing your most relevant skills and experiences. Keep it brief—aim for 2-3 succinct paragraphs that directly convey why you’re the perfect fit for the job.

Begin your cover letter with a compelling introduction that captures the client’s interest and shows you’ve thoroughly read their job description. Next, highlight 1-2 specific examples of your past work or achievements that are directly relevant to their needs. Conclude by reaffirming your enthusiasm for the role and suggesting a clear next step, such as a brief meeting to discuss the project further. Throughout your letter, maintain a professional yet approachable tone to give the client a sense of your working style. With practice, you can write persuasive cover letters that significantly improve your chances of landing jobs on Upwork.

Is a cover letter always needed?

• According to Forbes, there is a split in opinions regarding the necessity of cover letters . Some employers argue that they no longer review them, especially in the context of a more remote working environment. Conversely, others maintain that cover letters provide valuable insights that aid in making more informed hiring decisions.
• A survey by ResumeLab found that 83% of recruiters believe that the ability to write and send a cover letter is an essential skill .

*Step-by-step Instructions for Writing your Upwork Cover Letter:

Despite the perception that cover letters are a tedious task, they remain a vital tool for many recruiters and hiring managers in evaluating job candidates. Therefore, it’s advantageous for you to learn how to craft a compelling Upwork cover letter that effectively highlights your qualifications and demonstrates why you are the perfect fit for the job.

• Prepare to write your Upwork Cover Letter
• Format your cover letter
• Craft a compelling introduction
• Build the body of your Letter
• Conclude your Letter
• Review your Cover Letter

1. Prepare to write your Upwork Cover Letter:

Before you start writing, thoroughly analyze the job posting. Identify key requirements, skills, and any specific instructions the client has provided. Research the client’s business or industry if possible. This preparation ensures you can tailor your cover letter effectively, addressing the client’s needs and demonstrating your relevant expertise. Gather information about your own experiences, projects, or achievements that align closely with what the client is seeking. This groundwork will make the writing process smoother and result in a more targeted, impactful cover letter.

2. Format Your Cover Letter:

Proper formatting is crucial for readability and professionalism. Start with a clear, concise subject line that references the job title. Use a professional greeting, ideally addressing the client by name if available. Structure your cover letter with short, well-spaced paragraphs. Use bullet points sparingly to highlight key information. Choose a clean, readable font and maintain consistent formatting throughout. Remember, on Upwork, brevity is key – aim for 2-3 short paragraphs that can be easily scanned on various devices.

3. Craft a compelling introduction:

The first paragraph of your cover letter is crucial—it must capture the reader’s attention and motivate them to continue reading. Begin with an engaging hook that demonstrates your understanding of the client’s needs or project objectives. Mention briefly how you discovered the job and what drew you to it. Quickly highlight your relevant skills or experiences that make you a strong candidate. The aim is to establish an immediate connection and pique the client’s curiosity about you.

4. Build the body of your Letter

In the main section of your cover letter, thoroughly explain why your skills and experience make you the perfect candidate for the job. Emphasize specific instances from your past work that showcase your capability to manage similar tasks or projects. Clearly and succinctly outline your accomplishments and how they will positively impact the client’s project. This part should directly respond to the key requirements mentioned in the job listing, demonstrating that you possess the necessary expertise and experience to achieve outstanding results.

5. Conclude your Letter

Your closing paragraph should reaffirm your enthusiasm and fit for the role. Concisely recap why you are the ideal candidate, highlighting the benefits you will bring to the project. Show your excitement about the opportunity to collaborate with the client. Include a clear call-to-action, like proposing a call to discuss the project in more detail. Conclude with a professional sign-off and your name. This final section should leave the client with a strong positive impression and a clear next step.

6. Review your Cover Letter

Before hitting “submit,” take the time to thoroughly proofread your cover letter. Look out for any spelling or grammar errors that could leave a bad impression. Make sure your letter flows smoothly and maintains a consistent, professional tone. Double-check that you’ve addressed all key points from the client’s post. For a fresh perspective, try reading it aloud or ask a trusted friend for feedback. This final polish elevates your letter from good to great, significantly boosting your chances of catching the client’s eye and landing that coveted interview.

*Example cover letter:

Now that you have all the key tips and formatting advice, check out the cover letter example below to see how it all fits together. We’ve also included some helpful notes on what makes the language and structure of the cover letter really stand out. This will give you a clear idea of how to apply these concepts in your own writing.

*Best Practices for Cover Letters:

Your cover letter is often the first impression you make on an employer, so it’s crucial to present yourself in the best light. We’ve outlined the step-by-step process for crafting a cover letter above. Now, here are 10 key best practices to keep in mind as you begin writing.

• Personalize each cover letter for the specific job . While it’s fine to recycle some stronger statements from your letter, avoid a one-size-fits-all approach.
• Opt for clear and straightforward language . It’s wise to steer clear of lengthy sentences and overly complex or ornate wording.
• Keep it concise . Aim to limit your cover letter to one page or less, ideally between 200 and 300 words.
• Avoid using overused buzzwords . Terms like “people person,” “team player,” “loyal,” “dedicated,” or “motivated” can come across as meaningless. Instead, highlight your abilities and experience with action verbs and industry-specific keywords to effectively demonstrate your skills and expertise.
• Demonstrate your achievements by including specific examples, metrics, or awards that highlight your qualifications for the job. This approach helps to clearly illustrate your capabilities and successes.
• Avoid reiterating your resume . Instead, select key points from it to illustrate how your background and skills make you an ideal candidate for the position.
• Adhere to the job posting’s guidelines . If you’re required to answer specific questions or include a keyword, be sure to do so. Additionally, if the job ad specifies a particular format for your resume and cover letter, make sure your documents comply.
• Share your professional journey by discussing your passions, career decisions, and achievements. Describe your reasons for applying and how your skills and experiences make you a great fit for the job and the company.
• Maintain the appropriate tone of voice while keeping it professional . Some industries allow for a more relaxed and enthusiastic approach in your cover letters, but it’s important to know the boundaries. Always remember that you’re applying for a job, not writing to a friend.
• Keep your disclosures selective . Address relevant career changes or gaps, but avoid sharing unnecessary details. Refrain from discussing personal life, political views, or previous job roles excessively.

Effective cover letters should captivate the human resources manager or potential employer, sparking their interest to learn more about you. An exceptional cover letter can secure you an interview, even if another candidate has a similar resume.

Disclosure: Our content is reader-supported, meaning we may earn a commission if you click on certain links. Rest assured, this does not affect the price of your purchase or subscription. For more detaila check out our privacy Policy .

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5 Cover Letter Samples For Upwork: Tips For Success And Mistakes To Avoid

In the fast-paced world of freelancing, effective communication is vital to securing projects and building a successful career. One of the most crucial elements of your Upwork profile is the cover letter.

A well-crafted cover letter can make all the difference in grabbing the attention of potential clients , distinguishing yourself from the competition, and ultimately landing the gig.

In this comprehensive guide, we will   dive into the essential strategies and tips to help you master the art of writing compelling Upwork cover letters.

Understand the client's needs

One of the most crucial aspects of writing an effective cover letter on Upwork is demonstrating your understanding of the client's needs.