online phd in marketing

10 Best Online PhD in Marketing Degree Programs [2025 Guide]

Explore online PhD in marketing degrees for 2025. Compare online doctoral programs in marketing, career paths, salaries, and degree options.

If you’re ready to take your education to the next level, an online PhD in marketing can teach you many real-world skills in business, finance, administration and research methods. It can also help prepare you for high-level careers in management positions.

Best of all, since it’s delivered online, you may earn your degree from home without any need to step on a college campus.

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Universities Offering Marketing Online PhD Degree Programs

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

1. California Baptist University

Founded in 1950, California Baptist University is a private university located in Riverside, California. Cal Baptist offers bachelor’s, master’s, and doctoral degrees in liberal arts and sciences across dozens of disciplines. The school is the alma mater of evangelist Rick Warren. Student enrollment is just over 11,000.

• DBA in Marketing

California Baptist University  is accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges.

2. Felician University

Felician University is a private Roman Catholic university that was founded by the Felician Sisters in 1942. The New Jersey university holds the distinction of being one of the few Franciscan universities in the country. Students can explore five schools that offer a variety of undergraduate, graduate, and doctoral options. Enrollment is just under 2,000.

Felician University  is accredited by the Middle States Commission on Higher Education.

3. George Fox University

George Fox University in Newberg, Oregon, was founded in 1891. The school’s roots are traced back to the Quaker movement. A total enrollment of 4,000 is spread across a variety of bachelor’s, master’s, doctoral programs. The university boasts a 14-to-one student-to-faculty ratio.

George Fox University is accredited by the Northwest Commission on Colleges and Universities.

4. Grand Canyon University

With an enrollment of nearly 20,000, Phoenix’s Grand Canyon University is among the largest Christian universities in the world. The Arizona-based university was founded in 1949. It offers more than 200 options for bachelor’s, master’s, and doctoral degrees spanning a total of nine colleges.

Grand Canyon University is accredited by the Higher Learning Commission.

5. Keiser University

Keiser University is a private university with a main campus in Fort Lauderdale, Florida. Established in 1977, the school offers a variety of degree programs at the undergraduate, graduate, and doctorate levels. Keiser boasts an enrollment of nearly 20,000 students.

It has won numerous awards over the years for its commitment to promoting social mobility, research, and public service.

Keiser University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

6. Liberty University

Liberty University is a private university located in Lynchburg, Virginia. Its enrollment of more than 100,000 students makes it one of the largest evangelical Christian universities in the world. Students can select degree programs at bachelor’s master’s, and doctoral levels in a wide range of options covering the arts and sciences.

Liberty University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

7. National University

Based in San Diego, National University is a network of nonprofit educational institutions that was founded in 1971. NU has over 30,000 enrolled students and more than 220,000 alumni from around the world.

National University seeks to provide quality, flexible education to help busy adults meet their goals.

• PhD in Business Administration – Strategic Marketing

National University  is regionally accredited by the Western Association of Schools and Colleges.

8. Trident University

Founded in 1998, Trident University offers bachelor’s, master’s, and doctoral degree programs covering a range of fields. This fully online university is based in Cypress, California. A large portion of the school’s student body of 6,861 is comprised of veterans and active service members.

It’s typical for military enrollments to account for roughly 75 percent of total enrollment in any given year.

• PhD in Business Administration – Marketing

Trident University is accredited by the Higher Learning Commission.

9. Washington State University

Washington State University is a public research university in Pullman, Washington. Founded in 1890, is stands today as one of the oldest land-grant universities in the nation. WSU boasts a student enrollment of more than 30,000 today. Students can choose to pursue bachelor’s, master’s, and doctorate degrees in more than 200 fields.

Washington State University  is accredited by the Northwest Commission on Colleges and Universities.

Online PhD in Marketing Degrees

The first thing to know about marketing degrees is that there are multiple kinds. On the doctorate level, students usually choose between two tracks:

• Doctor of Philosophy (PhD) in Marketing
• Doctor of Business Administration (DBA) with an emphasis in Marketing

These degree programs are quite similar, and they typically hold the same weight with employers. It’s just a matter of choosing the one that best suits your interests. If you’re still considering careers outside of marketing, for example, you might want a broad-spectrum DBA that can be applied to many different business jobs.

Once you’ve picked a degree track, it’s time to decide whether or not to specialize. Do you want to study marketing on a general level, or would you prefer to focus on something specific? Depending on your university, you could have quite a few options:

• Market Research and Analysis
• Digital/Internet Marketing
• International or Cross-Cultural Marketing
• Social Media Marketing
• Brand Management

Many of these concentrations have overlapping subjects. For example, social media marketing can play a big role in Internet marketing, so their lectures and seminars might cover some of the same ground. However, many schools will still consider them separate disciplines.

PhD in Marketing Curriculum & Courses

As a graduate student in marketing, you’re expected to know the basics already. You probably won’t see any “Principles of Marketing” courses in a PhD program.

Instead, you’ll likely take an in-depth look at things like consumer behavior and data analytics and learn how to integrate business, finance, psychology, technology and economics into advertising lessons. In many programs, you’ll also learn leadership skills that can help prepare you for managerial jobs.

Here are a few names that you might see in a course catalogue for a marketing PhD:

• Multinational Marketing: Technology is erasing barriers left and right, and these courses in “international marketing” or “cross-culture marketing” can help teach you how to confront advertising challenges a global scale.
• Digital Marketing: Even if you aren’t specializing in the subject, web-based marketing is such a driving force in today’s businesses that you’ll be expected to know its key concepts and strategies.
• Statistics: Some data-based marketing programs will ask for math and economics classes. Statistics is a common requirement, and you might have options for things like econometrics and statistical modeling as well.
• Quantitative Research Methods: You’ve probably studied research methods before, but doctorate-level classes dive even further into mining, organizing and analyzing data.
• Communications: Communication is one of the building blocks of advertising, so prepare to take high-level courses in media, language, communication theory, social interaction and more.
• Organizational Behavior: This is a common class for future business leaders, so if you’re considering a DBA with an emphasis in marketing, it might check off certain credit requirements for graduation.
• Traditional Marketing: Though it’s less common now, traditional marketing is still taught alongside its tech-based cousin.
• Pricing Strategy and Analysis: If you’re studying operations or supply chain management as part of your marketing degree, these classes can be crucial.
• Advanced Studies in Consumer Behavior: Once you’ve taken the basic, entry-level courses in consumer behavior, you should be ready for advanced research into how and why people shop.
• Special Topics in Marketing: These are special courses for contemporary marketing subjects. They might cover everything from current trends and technological breakthroughs to cultural conversations and shifting consumer expectations.

Depending on your online marketing degree program , you might also take courses in things like finance, technology, psychology or business administration. Choosing a marketing specialization, like an online digital marketing degree , will focus more on the specialization rather than generic marketing classes.

Marketing Careers & Salaries

According to the Center on Education and the Workforce, on average, those with a master’s degree in marketing and marketing research earned $81,000 per year, while those with a bachelor’s degree earned $63,000 annually.

While these degrees aren’t the same as an online doctorate in marketing, they can provide a scale for the kind of salary increase that you can expect as you earn higher and higher credentials.

As for the jobs themselves, you’ll have options in just about any industry that you care to name. Everyone needs marketing experts, so whether you’re interested in business, education, healthcare, fashion, technology or retail, you can find marketing jobs in those markets.

Some careers in the marketing field, according to the Bureau of Labor Statistics, include:

As you can see, there are six-figure possibilities after you obtain a PhD in marketing online. They aren’t a guarantee, of course, but the first step to climbing the corporate ladder is to have the right credentials under your belt.

Admissions Requirements

Every university has their own admissions process. For example, some will require a “pre-candidacy” phase for their PhD students while others will accept PhD candidates into degree programs right away. Some will have a standard formula that adds together test scores and GPAs; others will review applicants on an individual basis.

There’s no way to guess what kind of process that your chosen university will have, so you’ll need to look for specifics on their website.

As for submitting your application, here are a few of the most common requirements:

• Transcripts and test scores: You’ll need a bachelor’s and master’s degree from an accredited university. You might also need GRE or GMAT scores.
• Letters of recommendation: Most colleges will want 2 – 3 letters of recommendation from people in positions of authority.
• Resume or CV: If you’ve already entered the workforce, submit a resume. If you’ve spent your time in academia, submit a CV.
• Statement of purpose: This is basically a college essay for graduate students. It can be used to detail your interests, career goals, educational achievements, work experiences and more.

If you enter a pre-candidacy program, you might be asked to complete a certain amount of coursework before you’re able to submit an application to the marketing department.

Accreditation

Accreditation is a process that proves the educational value of a university or university program. It’s so strict that there are oversight agencies for the accrediting boards themselves. You might be familiar with the most famous: The Council for Higher Education Accreditation (CHEA).

There are three types of accreditation:

• Regional accreditation is offered by several accrediting boards in the United States. They divide the country into regions, which is why they’re named things like “New England Commission of Higher Education” and “Southern Association of Colleges and Schools.”
• National accreditation is for trade and technical schools. It’s also standard for religious colleges because of the separation of church and state.
• Programmatic accreditation is for specific departments and degree programs. Rather than being given to an entire college, it’s awarded by industry-specific organizations for their areas of expertise.

If you want to know if your university is accredited, there are several online databases where you can simply plug in your school’s name and bring up a list of its credentials. This should be an important step to take when researching any type of degree program, especially if its for a graduate level program like a master’s in marketing or a PhD in marketing.

Marketing Professional Organizations

A professional organization is a group that offers resources to students, teachers, executives, advisors and vendors within a specific field. They can be a great way to network with others, especially if you’re a graduate student earning a marketing doctorate online.

You might like to supplement your digital learning experience with real-world contacts and events.

• American Marketing Association : As one of the largest organizations of its kind, the AMA can be a great starting point for marketing students. It even offers discounted rates for members who are still in school.
• Association of National Advertisers : The ANA is for marketers and advertisers of all types. They have events, awards, committees, workshops, webinars, certification programs and more.
• Interactive Advertising Bureau : The IAB is devoted to digital marketing. If you’re specializing in web-based promotional tactics, their organization can be a great place for education and advocacy.

These are just a few organizations that welcome marketing students. There are many more, so don’t feel limited by the suggestions on this list. Keep looking until you find an organization that aligns with your unique goals and interests.

Marketing Licensing and Certification

In a competitive job market, a PhD isn’t always enough. You might want further qualifications to really stand out from the crowd. Here are a few options that can complement a marketing doctorate online.

• American Marketing Association PCM Marketing Management : The Professional Certified Marketer (PCM) can be earned for several specialties, including digital marketing, content marketing and marketing management. There are no eligibility requirements. Anyone can take the exam.
• Interactive Advertising Bureau Digital Ad Operations Certification : As the only certification for Advertising Operations, this one-of-a-kind program is available to both individuals and teams. It requires two years of experience in a professional environment and passing an exam.

For further certification options, reach out to professional marketing associations. Many of them offer training programs and learning certificates that can be added to your CV.

Financial Aid & Scholarships

You’ve probably heard of fully-funded PhD programs. They’re the holy grail of financial aid: They completely waive your graduate school tuition in exchange for working on campus as a researcher, gopher, assistant or student teacher. Some of these programs even offer a stipend to cover your living expenses.

These programs are real, but they’re extremely selective, so it isn’t a good idea to count on them. You might not even be eligible for a fully-funded program as an online student. It depends on your school.

Here are a few other financial aid options that you can explore:

• FAFSA. The Free Application for Federal Student Aid will automatically determine your eligibility for grants, loans and work-study programs. There’s even a Direct PLUS Loan meant specifically for grad students.
• Scholarships. You might be eligible for a variety of merit- and need-based scholarships. Some are meant just for marketing students, including the Marketing EDGE Scholarship Award.
• Apprenticeships. You’ll need to live near your campus for this one, but it’s quite common for PhD students to take on apprenticeships to offset some of their program costs.
• Private aid. There are many loans, grants, internships, fellowships and tuition reimbursement programs that are offered by private organizations.

Reach out to your college’s financial aid office to learn more about your options.

What is a PhD in Marketing?

Marketing degrees are available at every level from associate to doctorate. When you pursue a PhD, however, you’re committing yourself to an advanced level of study with in-depth research into marketing tactics and strategies.

It will take a lot of hard work, and it can’t be completed in just a semester or two. This is why PhD titles are so prestigious. They represent years of effort.

How Long Does it Take to Get a PhD in Marketing

PhD programs typically take anywhere from 3 – 8 years to complete. Since the coursework is so intensive, many grad schools have a limit to the number of credits that you can take per semester, so you can’t rush through them.

Even full-time students usually require three years or more. Part-time students will require longer.

What Can I Do With a Marketing Doctorate Degree?

Marketing degrees can be quite versatile. Depending on your interests, a PhD might qualify you for any number of careers:

• Brand manager
• Media planner
• Marketing director
• Search engine optimization (SEO) specialist
• Market research manager
• Data analyst

Demand is on the rise, too. According to the U.S. Bureau of Labor Statistics , advertising and marketing managers are expected to see a six percent growth rate in the next decade. That translates to thousands of new jobs in just one sector of the marketing industry.

How Much Does a Doctorate in Marketing Cost?

The cost of your doctorate degree will depend on your school. Not only do they have different tuition rates, but on the graduate level, they have different ways of charging students.

For example, while some PhD programs charge by the credit, others charge by full- or part-time status or by the student’s current year of study. Discounted rates might be available for students who have been studying longer.

Another thing to consider is whether you’re getting your doctorate online. In some cases, distance learners can save money since they don’t have to pay for things like parking and housing. In other cases, distance learners will pay more since they can’t offset their costs with things like apprenticeships.

Getting Your PhD in Marketing Online

An online doctorate in marketing can be a very smart decision for the future. Between the growing demands of the industry and the six-figure salaries that you may be able to achieve, there’s a lot of opportunity in the marketing world, and a PhD might be just what you need to succeed.

Top 25 PhD in Marketing Online Programs 2024

Find your perfect school.

In this ranking, we profile the top 25 PhD in marketing programs delivered via distance education.

While online PhD programs are limited, few accredited PhD marketing degrees are offered online from ranked colleges and universities. One alternative to the PhD in marketing online program is the DBA in marketing. We researched a number of schools and programs to find the 25 best PhD in marketing or DBA in marketing online degrees. Below is our ranking methodology.

Top 25 Doctorate Marketing Online Ranking Methodology

Featured Programs

We looked at 48 colleges and universities listed by the Center for Educational Statistics (NCES) College Navigator that offered PhD in marketing and Doctor of Business Administration (DBA) marketing online degree programs. We narrowed our original pool of schools to the 25 top PhD marketing programs by applying the following criteria: accreditation by a reputable governing body, the online pathway for DBA marketing programs or PhD in marketing programs, and institution rankings with at least one major publication like U.S. News. We then listed the top 25 PhD in marketing programs online according to raw affordability.

Below are the results of our top 25 PhD in marketing and DBA marketing degree programs available online.

#1 – Trident University International

Cypress, california.

Trident University International offers an online DBA for those seeking an alternative to the PhD marketing online degree. The online DBA is offered 100% online and represents the highest level of achievement for business professionals. Admission to the online DBA at Trident requires an earned MBA or master’s degree in business administration and a completed online application. Once accepted, students begin taking online courses. You will take 36-48 semester credits of core courses. If you have transfer credit, Trident accepts up to 12 semester credits. Some of the required courses cover topics like applied statistics for research in business and management, and technology and business process improvement. Trident ranks with major publications like U.S. News as a top national university and is the #1 most affordable online DBA in marketing program on our list.

Graduate Tuition/Fees : $6,120

#2 – California Miramar University

Doctorate degree in marketing online, san diego, california.

California Miramar University’s online DBA offers four areas of specialization, including marketing. The marketing concentration is designed to focus on marketing management and research that moves beyond the fundamentals and core courses typically found in MBA programs. In fact, the marketing specialization covers advanced topics designed to prepare students for careers as marketing leaders. These courses include advanced international marketing, advanced marketing research, business administration career practical training, marketing communications, pricing theory and practice, and strategic marketing. Courses are delivered online and taught by California Miramar’s experienced faculty. This school lands a top spot on our list due to its marketing specialization and highly affordable graduate tuition.

Graduate Tuition/Fees : $7,020

#3 – Westcliff University

Irvine, california.

Westcliff University offers one of the most affordable alternatives on our list to the PhD marketing online degree program. Like other online DBA programs, the Westcliff online DBA covers coursework found in most PhD in business programs and offers specialty classes in areas like management and marketing. Some of the program’s courses cover topics like corporate social responsibility, creative solutions leadership, finance for managers, global business initiatives, marketing strategy and consumer behavior, and strategic planning and implementation. Near the end of the program, students complete a final project and dissertation. Westcliff earns a spot on our list due to its affordable graduate tuition. Also, the school is accredited by WASC and DEAC, and currently a candidate for global accreditation by ACBSP.

Graduate Tuition/Fees : $13,050

#4 – Kennesaw State University

Online phd in business administration, kennesaw, georgia.

Kennesaw State University’s PhD in business administration is a non-traditional doctoral degree accredited by the AACSB. PhD students interested in pursuing an academic concentration have four choices: accounting, information systems, management, and marketing. During the first two years of the program, students complete cohort-based and discipline-specific coursework consisting of 36 credits. While some business administration courses are online, the degree is considered a hybrid program, with some course requirements met on campus. Kennesaw State ranks with major publications like U.S. News. In fact, the most recent publication of Best Colleges ranks the school #293-#381 in best national universities and #72 in most innovative schools.

Graduate Tuition/Fees : $5,238

#5 – Liberty University

Online marketing doctorate, lynchburg, virginia.

Liberty University offers a 60-credit alternative option to the PhD marketing degree. Eight-week courses and 100 percent online instruction make the online DBA in marketing one of the most convenient doctoral programs for working students. Since Liberty is a Christian college, all courses within the degree are taught from a biblical worldview. Some of the required courses for PhD students cover key concepts in marketing promotions, marketing research, strategic marketing management, and supply chain management. The average completion time for the online DBA with a marketing specialization is three years. U.S. News ranks Liberty among the top national universities. In fact, Liberty ranks #293-#381 in best national universities. Also, the online graduate business programs, including the DBA in marketing, ranks #98 out of more than 1,200 surveyed programs.

Graduate Tuition/Fees : $7,847

#6 – Saint Leo University

Online doctor of business administration, saint leo, florida.

To secure marketing PhD jobs, one must earn either a PhD in marketing or DBA. Saint Leo University offers one of the best online DBA programs with courses in marketing and consumer behavior. The program is ideal for individuals pursuing careers as college professors, consultants, executive managers, or marketing managers. According to the program website, courses may be completed online and are taught by Saint Leo’s esteemed marketing professors. Course topics include analytics for decision making, global leadership and ethics, global perspectives in human resource, management learning seminar, and strategic management in global organizations. To be admitted to the program, applicants must hold a master’s degree from a regionally accredited institution with a 3.25 GPA. Also, Saint Leo ranks with U.S. News as the 25th best regional university in the South and 5th best value school.

Graduate Tuition/Fees : $15,218

#7 – University of Maryland

Adelphi, maryland.

If you are seeking marketing PhD jobs, doctoral training programs such as the one offered at University of Maryland, stands out. This 48-credit online DBA program covers an array of topics applicable to marketing, management, and business careers. For example, course requirements include data analytics in practice, designing evidence-based management solutions, evidence-based research methods, interpreting and translating management theory in practice, and research as a tool for management decision making. According to the program website, all courses for marketing students are online and are taught by University of Maryland’s experienced faculty. In addition to accreditation to award online doctoral programs, the university is ranked by major publications like U.S. News & World Report. In fact, University of Maryland ranks among the top regional universities in the North and #20 in most innovative schools.

Graduate Tuition/Fees : $9,072

#8 – Wilmington University

New castle, delaware.

As one of the top online schools in the nation, Wilmington University offers an online DBA for individuals hoping to land marketing PhD jobs in the future. The program is designed to enhance the skills, knowledge, and competencies of doctoral candidates, making them equipped to make significant contributions to any organization. Like many of the doctoral programs in this ranking, the online DBA at Wilmington is IACBE-accredited, 100% online, and flexibly designed to fit busy work schedules. Courses cover topics in business, marketing, and management. Some course topics marketing students will likely see within the program include advanced marketing management, ethics in business and management, executive decision-making, global management models, managing innovation and change, and statistics for research. U.S. News ranks Wilmington as a top national university.

Graduate Tuition/Fees : $9,000

#9 – Concordia University

River forest, illinois.

The Concordia University online DBA marketing degree is a flexible, online program that can be specialized by taking marketing and human behavior courses. Sixty credits and three years of study earn the online DBA at Concordia. Courses cover a number of advanced business and marketing topics. These topics include business analytics and financial decision making, foundations of the doctoral experience, global business operations, global concepts in strategic marketing, strategy formation and innovation, and the global leader – social responsibility and ethical decision making. Individuals interested in marketing may earn a marketing innovations specialization by taking the following courses: advanced research, consumer global and multicultural marketing, and integrating distribution channels and customers. Concordia University ranks #72 in best regional universities in the Midwest and #35 in best value schools.

Graduate Tuition/Fees : $9,090

#10 – Grand Canyon University

Doctorate degree marketing online, phoenix, arizona.

In terms of doctoral programs, Grand Canyon University offers an alternative path to the PhD marketing degree. The online DBA in marketing allows doctoral students to specialize their studies in consumer behavior, segments, and trends through distance education courses and two or three five-day residency experiences. Program courses cover topics such as analysis of existing research, digital technology and consumer behavior, emerging issues in financial management, the history and philosophy of marketing, and the sustainable future. A total of sixty credits are required, along with a dissertation, to satisfy degree stipulations. GCU ranks with major publications like U.S. News. In fact, the most recent rankings for GCU include #293-#381 in best national universities and #42 in top performers on social mobility.

Graduate Tuition/Fees : $10,621

#11 – Bellevue University

Bellevue, nebraska.

Bellevue University’s online DBA is an alternative pathway to PhD marketing online degrees. With no dissertation requirement and online courses, the online DBA is a convenience doctoral degree for working professionals. Students may earn their doctoral degree in just three years and entirely online. Courses cover finance, business, management, and marketing topics. In fact, some of the courses include business and society, finance for business leaders, managing the challenges of organization development and change, strategic marketing decisions, content marketing, and sustainable business development. Bellevue is a regionally ranked institution. In fact, U.S. News ranks Bellevue as a top regional university in the Midwest.

Graduate Tuition/Fees : $10,980

#12 – Florida International University

Miami, florida.

Florida International University’s online DBA is offered as a track under the online PhD marketing degree. Designed for senior-level professionals, the online DBA consists of 72 credits, face-to-face and online classes, and a three-year curriculum format. Courses cover a number of business and marketing concepts, such as analysis of corporate policy, marketing and behavioral theory, qualitative and quantitative research methods, brand management and philosophy and process of applied business research. In addition to online coursework and a research project, three-day and two-day residencies take place periodically. FIU holds regional accreditation and ranks with major publications like U.S. News. In fact, these rankings include #218 in best national universities and #63 in most innovative schools.

Graduate Tuition/Fees : $8,912

#13 – University of Missouri

Saint louis, missouri.

An online DBA can offer students similar skills and experience that a PhD marketing online program offers. In fact, the online DBA at University of Missouri, allows students to earn a doctoral degree with a research concentration in all areas of business administration, such as marketing. This three-year, cohort-based program offers flexible distance education courses, with limited monthly visits to campus. Courses for marketing students cover topics like contemporary marketing intelligence and decision making, strategic business analysis, sustaining and disruptive information technologies, the role of accounting information in firms and markets, and internet marketing. University of Missouri holds regional accreditation. Rankings from U.S. News include #281 in best national universities and #140 in top public schools.

Graduate Tuition/Fees : $12,528

#14 – Thomas Edison State University

Trenton, new jersey.

In terms of doctoral training programs, Thomas Edison State University offers an online DBA in marketing degree program designed for individuals interested in personalized instructional delivery. The adult-centric cohort design offers fully online instruction and one-on-one mentorship from leaders at the university. While there is no specific marketing emphasis, marketing students interested in this discipline may elect the organizational leadership or general management concentrations, which feature marketing coursework. Examples of courses often taken in the online DBA program at Thomas Edison State include critical thought and informed action – models of decision making and organization achievement, seminar in marketing and entrepreneurship, seminar in strategic planning and organizational effectiveness, and the global business context – trends, issues, and markets. One of the leading online colleges, Thomas Edison ranks with major publications like U.S. News among the top regional universities in the North.

Graduate Tuition/Fees : $12,024

#15 – Baker College

Flint, michigan.

One of the best online schools, Baker College offers options for individuals seeking PhD marketing online programs. The online DBA provides online classes led by Baker instructors with years of experience in the business world. Doctoral students gain valuable experience of their own through a combination of classes, professional residencies, research papers, and seminars. A total of 60 credits is required to earn the DBA degree. Courses cover topics from business management to marketing. For example, course topics include corporate and personal ethics, doctoral writing and literature review, introduction to research methods and designs, knowledge management and information systems, and quality improvement and organizational change. Baker College, recognized by U.S. News, ranks among the top regional universities in the Midwest.

Graduate Tuition/Fees : $12,510

#16 – Johnson & Wales University

Providence, rhode island.

When seeking future marketing PhD jobs, an online DBA from Johnson & Wales University will help, especially if you want a shorter pathway to a doctoral degree. This three-year DBA program offers flexible and convenient online courses, no residency requirements, and a quick completion time. Each course runs eight weeks in length, giving students an ability to move through classes quickly. Also, students focus on one course at a time, which adds to the convenient format. Courses cover topics like business analytics and intelligence, contemporary issues in finance and accounting, innovation and change, organizational behavior, organizational strategy and design, and problems and methods in marketing management. Johnson & Wales University ranks with U.S. News as the 80th best regional university in the North and earns a spot on our list of affordable online DBA marketing programs.

Graduate Tuition/Fees : $14,706

#17 – California Baptist University

Riverside, california.

Individuals seeking online DBA degree programs in marketing will find options available at California Baptist University. The 50-credit hour business administration degree offers eight-week online courses, a cohort model, and dissertation process. Most students enrolled in PhD programs like this one complete their doctoral degree in just three years, though additional time is allowed. For those interested in marketing, DBA coursework covers a number of related topics. Some of the courses offered include applying economic theory to business, international business in global markets, management of organizations, market research, content marketing, and strategic marketing. According to U.S. News, California Baptist University ranks #43 in best regional universities in the West.

Graduate Tuition/Fees : $13,590

#18 – George Fox University

Newberg, oregon.

George Fox University offers doctorate in marketing degree programs designed to prepare students for marketing PhD jobs following graduation. Through an online, hybrid format, students earn their doctoral in business degree in four years by taking three years of coursework and one year to work on their dissertation. The ACBSP-accredited program is one of the few programs available to offer a concentration in marketing. Concentration courses cover topics such as advanced topics in digital marketing, consumer behavior, leadership skills, and research design in marketing. To be admitted to the DBA in marketing program at George Fox, applicants must hold a bachelor’s and master’s degree from a regionally accredited college or university with a minimum GPA of 3.0. Also, only full-time faculty appointed students or those with five years of professional experience may qualify for admission. Due to its high-quality degree programs, George Fox ranks #246 in best national universities by U.S. News.

Graduate Tuition/Fees : $14,158

#19 – Temple University

Philadelphia, pennsylvania.

In terms of doctoral programs, Temple University offers an online DBA marketing degree program designed for executive-level professionals through the Fox School of Business. The business administration program uses applied theory and data-driven market research to educate graduate students on the pathway to a doctoral degree in business. For those online students interested in marketing, classes cover a number of related topics. In fact, courses include innovation and entrepreneurship in the new economy, integrative perspectives on business knowledge, navigating the global marketplace, digital marketing, and problem solving using qualitative research methods. While business courses are online, six on-site weekend residences per year occur during the first two years. In addition to quality education, Temple offers prestigious rankings from U.S. News. Rankings include #104 in best national universities and #99 in best value schools.

Graduate Tuition/Fees : $17,388

#20 – Northcentral University

Doctorate marketing online.

At Northcentral University, there are options for earning an online doctoral degree in marketing. This degree is similar to the PhD program in marketing in that it prepares business leaders and marketing experts through market research, application, and theoretical practices. A total of 48 credit hours and 16 courses are necessary to satisfy the degree requirements. PhD students finish their degree, on average, in 39 months. Upon graduation, NCU marketing doctorate online candidates secure positions in academia, advertising, consulting, leadership, and management. Aside from being accredited, Northcentral University ranks with top publications like U.S. News. In fact, the online MBA and other graduate online business programs rank among the top 200 and top 300 programs in the nation.

Graduate Tuition/Fees : $16,881

#21 – Alliant International University

Alliant International University offers a DBA in marketing for those interested in PhD marketing online programs. By choosing the marketing doctorate online concentration, students earn a DBA with specialized study in marketing. Online students pursuing PhD programs in marketing take classes that cover topics such as consumer research, human behavior, managing growing organizations, organizational learning and adaptation, political strategy, and social influencing. The program has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). In addition to accreditation, Alliant is recognized by U.S. News as a top national university. Alliant earns a top spot on our list of online PhD in marketing programs for its affordability and marketing specialization options.

Graduate Tuition/Fees : $19,484

#22 – Keiser University

Fort lauderdale, florida.

Whether you are seeking a PhD marketing online program or online Doctor of Business Administration (DBA), Keiser University has options for business professionals serious about the next step in their career. The online DBA at Keiser is offered through the online graduate campus. Designed for career professionals, classes are offered entirely online and in a flexible and convenient format. Three areas of specialization allow PhD students pursuing marketing degrees to develop knowledge in disciplines like global business, management, and marketing. The online DBA with a marketing emphasis covers a number of topics that appeal to marketing professionals, including digital marketing, market research, brand management, and consumer research. Courses combine hands-on problem-solving with applied and theoretical research, offering practical study that can be used in various areas of business and marketing. Keiser ranks with U.S. News & World Report as the 272nd best national university.

Graduate Tuition/Fees : $29,632

#23 – California Southern University

Online dba in international business.

California Southern University offers a Doctor of Business Administration (DBA) marketing degree program designed for those interested in a PhD program in marketing. Through the international business concentration, several marketing courses offer exposure to global marketing practices. Also, while online students may elect to earn a concentration in international business, they may create their own degree by taking various courses that appeal to interest and meet career goals. This customized design in known at the Cal Southern designer degree. Business administration courses appealing to marketing professionals include brand management; consumer behavior, theory, and analysis; and project management strategic design. A comprehensive exam may be required. The program requires the completion of 60 credits and takes four years (full-time status) to complete.

Graduate Tuition/Fees : $32,700

#24 – University of Dallas

Online doctor of business administration (dba), irving, texas.

The University of Dallas offers an alternative pathway to a PhD program in marketing for online students. The Doctor of Business Administration (DBA) program is rigorous research-based program designed for working business professionals. The online DBA at University of Dallas consistently ranks with major publications and offers the highly coveted AACSB International accreditation. Comprised of a three-year, 61-credit course of study, students receive blended classroom learning with online instruction. Courses at UD cover topics like applied marketing research, applied statistics analysis, becoming an applied researcher, designing applied research, qualitative methods for diagnosis and assessment, and strategic perspectives. The institution ranks with U.S. News as the 7th best regional university in the West and 5th best value school.

Graduate Tuition/Fees : $33,750

#25 – Drexel University

Online executive dba.

The Executive Doctor of Business Administration degree program at Drexel University is an intensive exploration of all aspects of business and designed for those interested in a PhD marketing or closely related discipline. Offered through Drexel’s LeBow College of Business and taught by business professors, the practical program is one of only 20 percent accredited by AACSB International. Business administration courses are online and include topics like analyzing quantitative data, applied organizational theory, challenges of a data driven economy, corporate growth and risk strategies, and foundations of research in behavioral science. The typical DBA student at Drexel finishes the online doctorate in approximately 2.5 to 3 years, and a comprehensive exam may be required. Drexel ranks with U.S. News & World Report as the 97th best national university and all online graduate business programs rank within the top 50 programs.

Graduate Tuition/Fees : $36,234

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Frequently Asked Questions

What can i do with a phd in marketing degree.

Just like a traditional marketing PhD, by earning a PhD marketing online degree, you will improve your chances of finding suitable employment that pays well and affords you the kind of lifestyle you seek. What can you do with an online PhD in marketing degree? We’ve listed a few options for marketing careers to help you determine jobs that align with your education.

Marketing manager : The role of the marketing manager is to develop, manage, and oversee marketing and/or public relations campaigns for organizations. They often oversee teams responsible for such campaigns. Also, marketing managers develop teams based on consumer research to target key demographics. Nearly all marketing manager positions require postgraduate study. In fact, many large organizations require a minimum master’s degree in marketing, but prefer individuals with a marketing PhD such as the online doctorate in marketing.

Marketing vice president or president : Working at an even higher level than the marketing manager, the marketing president or vice president oversees teams of marketing managers. Also known as chief marketing officers, marketing presidents are executives within organizations. They make informed decisions based on the information and research received from their marketing management team, including marketing cost and benefits. To secure one of these executive-level positions, you will need considerable education, such as a PhD in marketing. Also, valuable work experience will set you apart from your competitors.

Postsecondary professor or instructor : With a PhD in marketing or closely related doctoral degree, you may be qualified to work as a postsecondary educator, such as an instructor or professor. With a PhD or DBA, you are acknowledged as an expert in the marketing field.

How long does it take to earn a PhD in marketing or online doctorate in marketing online degree?

Whether you’re earning a marketing PhD or DBA online degree, credit requirements are similar. In fact, most online PhD or DBA programs in marketing require 60 total credits. Some DBA online programs require less, but the average total number of credits required for a doctorate is sixty credits.

Several factors impact completion time. The first factor explored is enrollment status. What is enrollment status? Full-time or part-time status. When enrolled full-time, you will generally have a heavier course load than your part-time colleagues. Full-time students take two and three classes each term, and by doing so, graduate sooner than individuals enrolled part-time. Full-time status allows you to complete your degree at a quicker pace by taking more classes. But with full-time enrollment comes a heavier schedule. Flexible part-time programs are ideal for individuals working full-time and balancing outside responsibilities, such as family. However, full-time students take three years to complete their doctorate degree, while part-time students may take up to five years for the same degree.

The next factor impacting completion time is the dissertation requirement. If your program requires a dissertation or other type of research project, then plan on taking additional time to earn your online PhD in marketing degree. The average completion time for a PhD in marketing online degree with a dissertation requirement is four to six years.

What types of courses are required in marketing PhD programs?

Online coursework for a marketing PhD or for DBA online programs varies. Some programs may require heavy academic research-oriented classes, while others offer specializations that allow students to tailor their degree to fit with personal interests or align with career goals. However, many of the programs on our list require courses that cover key concepts and similar topics.

Example courses seen in PhD and DBA in marketing programs include business courses such as advanced business research methods, consumer behavior theory and practice, and marketing strategies and innovation in globally diverse markets. Programs that offer specializations in different types of marketing, such as international marketing or market research, may require additional courses relating to the area of focus. Also, if the program requires a dissertation or other academic research project, courses in research methods and statistical analysis will be required.

Seminars are a component of most PhD in marketing and online DBA in marketing programs. Seminars cover special topics in marketing. Sample courses include marketing research and strategy and innovation seminars.

Most of the programs on our list require the completion of 60 credit hours. Classes are delivered online, though some of the programs on our list offer a mix of online and on-campus courses. Overall, you will find similar courses offered from the programs on our list.

What is the job outlook for individuals with a PhD in marketing or doctorate in marketing online degree?

The United States Department of Labor’s Bureau of Labor Statistics (BLS) reports a favorable job outlook for advertising, marketing, and promotions managers. In fact, a ten-percent projected growth rate is expected through 2030, which is faster than the average for all other occupations.

A favorable job outlook for individuals with a PhD in marketing degree is anticipated across the industry. As organizations seek to expand their share of the market, marketing managers are needed to lead promotional campaigns and coordinate advertising efforts. Most organizations are expected to grow their marketing efforts, especially online businesses. However, a decline in the newspaper publishing industry could impact growth. The newspaper industry employs many managers who specialize in marketing. These managers could face a decline rather than growth over the next decade.

Internet advertising campaigns will likely increase, and as a result, prompt organizations to hire managers. Organizations want to reach a wider audience and doing so means employing advertising and promotion experts. Individuals with advanced degrees, such as an PhD in marketing or DBA in marketing online will become valuable assets to organizations looking to improve their presence. By earning a PhD in marketing, you will set yourself apart from competitors. Also, by specializing your degree in areas of marketing, such as advertising or internet-based marketing, you should have even better job prospects.

How much money can I earn with a PhD in marketing?

According to the Bureau of Labor Statistics, the median annual wage for marketing managers, as of May 2021, was $133,380. BLS also reports the lowest ten percent of earners were paid $61,250, while the highest earning ten-percent of marketing managers made $208,000. Pay varies by industry. A careful look at industries reveals the following:

The top-paying industries for these types of managers, according to the Bureau of Labor Statistics, were professional, scientific, and technical services; management of companies and enterprises; finance and insurance; manufacturing; and wholesale trade. Marketing managers working in professional or technical services earned on average $155,470 per year. Those in the management of companies and enterprises earned $155,030. Those working in finance and insurance earned an average of $151,870. Marketing-specific managers in manufacturing earned an average annual wage of $136,150. Those in wholesale trade earned $132,450.

Most of these managers work full-time and many exceed the forty-hour work week. Overtime is especially common when organizational campaigns are in full force. The time leading up to the launch of a promotions or advertising campaign can require long hours that exceed standard work hours. But despite the long work hours, benefits and high wages keep employees happy. Earning a PhD in marketing will qualify you for high-paying manager jobs.

• Bureau of Labor Statistics: Occupational Outlook Handbook
• National Center for Education Statistics: College Navigator
• U.S. News & World Report: Best Colleges

Related Resources

• Doctorate Degree Online
• PhD in Accounting Online
• Highest Paying PhD
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• Cheapest Online PhD in Finance
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This concludes our list of the 25 PhD in marketing programs online.

Doctorate in Marketing Program Guide

If you’re passionate about understanding market trends and helping companies reach their target customers, consider a Ph.D. in marketing . This advanced degree can equip you with specialized knowledge, expand your employment prospects, and increase your earning potential. If business isn’t your first preference for a career path, you can use a marketing doctorate to snag a position in research and development or higher education.

Marketing is a growing field, especially as companies increase their online presence. The U.S. Bureau of Labor Statistics (BLS) projects that marketing manager jobs will grow 7% between 2023-2033, compared to the 3% projected growth rate for all occupations in the same period. Jobs in academia are also projected to grow faster than average.

This program guide explores the requirements of most doctoral marketing programs and the concentrations they may offer. You’ll also learn what you can do with a Ph.D. in marketing and what career paths are available for people with this credential.

Featured Online Doctorate in Marketing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Should I Get a Doctorate in Marketing?

Pursuing a doctorate in marketing requires a big commitment. The degree can take 3-7 years to complete and features a great deal of research and work.

Professional opportunity awaits graduates of doctorate in marketing programs. The BLS projects 8% job growth for postsecondary teachers. If you choose to join the private sector instead, the BLS projects 6% job growth for marketing managers and public relations managers and 13% growth for market research analysts between 2022 and 2032.

While graduate degrees in marketing can lead to significant employment opportunities and financial rewards, these programs can be challenging. Since many employers still value professional experience, students can consider working while they study , which means a very busy schedule for an extended period of time.

To keep their skills updated, marketing professionals and postsecondary teachers may need to continue their training after graduation. Some employers may even want to see additional credentials, such as vendor-specific marketing certifications. As a result, prospective students should be willing and prepared to continue their education long into their professional careers.

What Is the Difference Between a Doctorate in Marketing and a Ph.D. in Marketing?

Prospective students can choose between two major tracks for their doctorate in marketing: a Ph.D. and a doctorate in business administration (DBA). The research and theoretical emphasis of a Ph.D. typically leads to academic and research careers, whereas the business and practical focus of the DBA prepares graduates for business-related careers.

In a Ph.D. program, students choose their own research topics and the courses that complement that exploration. DBA programs, conversely, feature more rigid curricula, including courses like strategic management, marketing promotions, business-to-business (B2B) marketing, and marketing innovation. Both degree pathways provide advanced research, writing, and management skills, along with concentration options for students to further specialize.

Concentrations for a Doctorate in Marketing

Consumer behavior, digital marketing, integrated marketing, international marketing, marketing analytics, quantitative marketing, sustainable marketing, still looking for the right fit discover similar programs, how to choose a marketing doctorate program.

Prospective marketing students should consider several factors, including their own educational and career goals. Some other important considerations include accreditation, degree type, concentrations, and practical components. For an online doctorate in marketing, applicants should think about program delivery, schedules, and residency requirements.

Programmatic Accreditation for Doctorate in Marketing Programs

Prospective students should always verify their school holds regional accreditation prior to enrolling. Business-related programs may also receive programmatic accreditation from various organizations, such as the Association to Advance Collegiate Schools of Business or Accreditation Council for Business Schools and Programs . Accreditation can help ensure that students qualify for financial aid, employment, transfer credits, and future certifications.

How to Get Into a Marketing Doctorate Program

Admission requirements for a doctorate in marketing vary by school and program, but prospective students typically need a marketing-related master’s degree and recommendation letters. Some schools require GMAT or GRE scores , and some competitive programs require a 3.0 undergraduate GPA.

Additionally, prospective DBA students may need relevant professional experience. Prospective Ph.D. students may need to submit a research proposal or a statement of interest. Some programs also require interviews.

What Can I Do With a Doctorate in Marketing?

Professionals with a doctorate in marketing can pursue careers in business, management, research and development, and academia. Graduates can pass their knowledge on in college and university classrooms, influence marketing practices with their research, and help organizations reach their customers in new ways and places.

Graduates gain specialized skills and advanced knowledge that position them to take advantage of a growing field with exceptional salary potential. For example, the BLS projects the addition of more than 1.1 million management occupations between 2022 and 2032, a sector that pays median annual wages of nearly $117,000.

The list below highlights common career paths available to graduates.

Popular Career Paths

Marketing manager.

Marketing managers typically plan and oversee programs that identify potential customers and determine the demand for current and new services or products. They’re also largely responsible for a company’s or division’s pricing plans, development of new products, and staying on top of trends in their industries.

• Median Annual Salary: $157,620

Postsecondary Teacher

Marketing instructors or professors teach marketing and related classes at the college or university level. Some individuals also conduct original research, write books, and present their work at academic conferences.

• Median Annual Salary: $84,380

Public Relations Manager

These managers typically lead the creation and implementation of campaigns that manage and enhance a company’s or client’s public image. Some of them supervise teams of public relations specialists.

• Median Annual Salary: $130,480

Market Research Analyst

Market research analysts investigate business conditions, consumer preferences, and other factors to evaluate and predict sales. Other duties usually include monitoring and forecasting market trends, determining consumer demands, and measuring the effectiveness of marketing strategies through statistical analyses.

• Median Annual Salary: $74,680

Top Executives

Top marketing executives coordinate strategies that help a company maximize profits and meet its strategic goals. They also use their marketing roles to provide input on organizational objectives, analyze financial statements, and oversee activities that contribute to the creation of new products or services.

• Median Annual Salary: $103,840

Frequently Asked Questions About Doctorate and Ph.D. Marketing Programs

Do marketing degrees pay well.

Many individuals with graduate marketing degrees earn competitive salaries. According to a BLS report , the median salary for market research analysts and marketing specialists was $74,680 in 2023. The report indicates that marketing professionals working in management and computer systems and design earned more than $94,000 on average in the same year.

Is a doctorate in marketing worth it?

A Ph.D. in marketing can be worth the time and resources you invest if you are interested in conducting research and teaching this topic at the postsecondary level. A doctorate allows you to gain specialized knowledge in a marketing area, and it can qualify you for higher-paying jobs.

What are the requirements for a Ph.D. in marketing?

A Ph.D. in marketing has several requirements, including admission prerequisites and conditions for earning the degree. To gain admission, prospective students may need to submit GRE scores, letters of recommendation, and official transcripts. Many graduate programs also require a minimum GPA, pre-admission interview, or previous research experience at the undergraduate or graduate level.

Once accepted, a doctoral student must complete various steps to earn the degree, including completing core curricular courses, selecting a concentration, and conducting supervised research. This degree also typically requires passing comprehensive exams and completing a dissertation project.

What do people with a Ph.D. in marketing do?

A Ph.D. in marketing can help you pursue career tracks in business, higher education, research and development, and management. If your passion is teaching, consider using your doctorate to teach at the college or university level. Your specialized knowledge in marketing might also prepare you for upper management, public relations management, or market research analysis.

What is the highest-paid job in marketing?

Marketing professionals in business leadership positions often earn the highest salaries in this field. For instance, According to Payscale , chief marketing officers make an annual average of $182,920. In addition to a base salary, these individuals can earn additional income from profit sharing, bonuses, and commissions.

Note: The insights on this page — excluding school descriptions — were reviewed by an independent third party compensated for their time by BestColleges. Page last reviewed June 10, 2024.

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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ BA vs BS: What You Need to Know [2024 Guide]

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There is an apparent rise in advanced educational requirements to fill vacancies in Marketing departments across various industries. The pinnacle of Marketing education at the doctorate level has become an increasingly common requirement for professional and executive work.

Online marketing doctorate holders demonstrate expertise in the fields of business administration, management, mathematics, and economics.

Acquiring superior leadership skills in the area of marketing requires exceptional dedication to the craft, an insatiable interest in advanced education, and constant participation in research to interpret marketing trends and resolve industry challenges.

Now more than ever is the ideal time to pursue a doctoral degree in Marketing. The median annual earnings for marketing professionals with doctoral degrees is $113,258 – $122,037 according to Salaries.com .

Page Jumps!

Liberty university, california miramar university, trident university, walden university, keiser university.

• ARGOSY UNIVERSITY

GRAND CANYON UNIVERSITY

Ligs university.

Methodology: Our profiled list of the 10 Best Online Schools for Doctorate in Marketing Degree Programs  presents the institutions that excel in terms of program features and core components. The methodology used to determine these superior institutions and their programs focus on their retention and acceptance rates, admission requirements, and degree outcomes. We’ve listed our discoveries randomly so you may research each one to locate the qualities and highlights of each school, depending on your career needs. The following points were considered: Awarded as a Doctor of Business Administration (DBA) with an emphasis on the field of Marketing, 100% Online format availability, Designed to build on previous knowledge, offering advanced coursework in product development, marketing concepts, communications, global marketing, and consumer behavior, among many other topics, Promotes research, critical-thinking, as well as, written and oral skills used within the field of Marketing, Has proper regional accreditation, Instructed by experienced faculty, with actual work histories in business and marketing, Financial Aid opportunities, Grants & Scholarships, Focuses on improving Customer Service, Advertising, Promotions & Brand Recognition for your company, Intended to help students secure career advancement or entrepreneurship opportunities. Are you interested in learning more? If so, please feel free to check our Methodology page.

Best Online Schools for Doctorate in Marketing

Program Standouts:

Liberty University has a Doctor of Business Administration (D.B.A.) in Marketing that teaches advanced knowledge in consumer behavior practices, advertising, promotions, and market research.

This 100% online marketing doctorate program is aimed at professionals who are aspiring leaders in their careers or fields of work. A focus on advanced qualitative research methods, and business research methods is one of the highlights of this degree.

Also, students develop analytical and strategic decision-making skills necessary for the development, implementation, and oversight of marketing strategy implementation. The 60-credit program may be completed in four years or less, depending on the student’s academic timeframe.

Campus Location: Lynchburg, Virginia

Accreditation: Liberty University has received accreditation from the Southern Association of Colleges and Schools Commission on Colleges

Acceptance Rate: 99%

Retention Rate: 79%

Admission Requirements:

• Admission Application
• Proof of English Proficiency
• Application Fee
• Official Transcript of Records

Program Core Components:

• Marketing Research
• Marketing Promotions
• Strategic Marketing Management
• Supply Chain Management

Degree Outcomes:

Graduates of this online doctoral program emerge with practical skills that are useful for career advancement. They enrich their faculty of knowledge with a variety of new and exceptionally effective marketing strategies to increase top-line sales growth and promote brand awareness.

LEARN MORE ABOUT LIBERTY UNIVERSITY’S  ONLINE DBA WITH A CONCENTRATION IN MARKETING

The Doctorate of Business Administration (DBA) with a Marketing concentration in California Miramar University provides students the opportunity to improve and develop existing skills and gain new competencies to efficiently manage the full scope of a product management life cycle in a systematic, ethical, and strategic manner.

This online marketing program examines:

• consumer behavior,
• international marketing,
• advanced marketing research,
• and product theory and practices.

Marketing core programs, D.B.A. core course works, and a dissertation are the primary requirements for completion of this online doctoral program. Students need to obtain at least 66 credit hours to earn this online degree.

Campus Location: San Diego, California

Accreditation: California Miramar University receives accreditation from the Accrediting Council for Independent Colleges and Schools (ACICS).

Acceptance Rate: 57%

Retention Rate: 69%

• Official transcripts from schools attended
• No GRE or GMAT required
• Managing Social Responsibility
• Organizational Change Management and Process
• Strategic Human Resource Management
• Advanced International Marketing
• Strategic Marketing

Graduates demonstrate extensive knowledge of the methodologies and theories of the different principles that successful business administration programs abide by. Also, they develop, implement, and effectively organize strategic plans in a real business setting.

CMU offers a range of student support services including employment services and placement services for their graduates.

LEARN MORE ABOUT CALIFORNIA MIRAMAR UNIVERSITY’S  ONLINE DOCTOR OF BUSINESS ADMINISTRATION: MARKETING DEGREE PROGRAM

Trident University has a Doctor of Business Administration with Marketing concentration that is designed for working professionals currently holding a master’s degree, and are looking to have a competitive edge to further advance in their careers.

This 100% online doctoral program is designed to integrate experience with advanced instructions and research skills to establish solid competencies in strategic decision-making.

Also, this DBA program provides a strong foundation for business marketing concepts and innovative research methods for competent decision-making and data-driven problem-solving skills. A dissertation culminates this program as a demonstration of the applied doctoral study.

Campus Location: Cypress, California

Accreditation: Trident University is fully accredited by the Western Association of Schools and Colleges

Acceptance Rate:  49%

Retention Rate: 34%

• Curriculum Vitae
• Evaluation of International Credits (For International Students only)
• Cover Letter
• Scholarly Writing Sample
• Two (2) Letters of Recommendation
• GPA of 3.0 or higher
• Technology and Business Process Improvement
• Research in Business and Management Applied Statistics

Graduates of this degree utilize several business concepts. Quantitative and qualitative research methods are also considered for applied practices in the professional field. They demonstrate advanced literacy skills through the use of information in benchmarking and business literature researches.

LEARN MORE ABOUT TRIDENT UNIVERSITY’S  ONLINE DBA DEGREE PROGRAM

The Doctor of Business Administration with a Marketing concentration of Walden University explores the opportunities and challenges in the field from a real-world business perspective.

This specialization emphasizes integrated marketing, marketing channels, and competitive intelligence. This course comprises eight major components, namely:

• foundation courses,
• core business courses,
• business strategy courses,
• research methods courses,
• doctoral mentoring,
• specialization courses,
• doctoral studies courses,
• and doctoral writing assessment.

The major areas of study under this online doctoral program include B2B Marketing, Marketing Research, and Consumer Behavior.

Campus Location: Minneapolis, Minnesota

Accreditation: Walden University has earned accreditation from the Higher Learning Commission

Acceptance Rate:  98%

Retention Rate: 33%

• Master’s degree in a business-related discipline
• Completed online application
• Official transcripts
• Business Strategy and Innovation for Competitive Advantage
• Contemporary Challenges in Business
• Quantitative Business Data Analysis Using SPSS
• Seminar in Marketing Research
• Organizational Leadership: Doctoral Theory and Practice

Graduates pursue advancement in their current professional career pathways upon completion of this doctorate degree.

They earn a new set of skills across several marketing-related fundamentals and processes that enable them to develop, implement, and organize effective marketing strategies for their industries, or businesses.

They are prepared to take over executive positions for their companies and are equipped with strong analytical and leadership skills.

LEARN MORE ABOUT WALDEN UNIVERSITY’S  ONLINE MARKETING: DOCTOR OF BUSINESS ADMINISTRATION (DBA)

Keiser University has a Doctor of Business Administration with a concentration in Marketing program that caters to professionals who are interested in making further advancements in their current professional life. This online doctoral marketing program tackles new knowledge through applied research and theories for the application in the global marketplace.

Students need to have 60 credit hours to complete this online doctorate program. A dissertation, which is equivalent to 12 out of the 60 credits, serves to demonstrate a student’s acquired knowledge and skill sets.

Campus Location: Fort Lauderdale, Florida

Accreditation: Keiser University has been accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Acceptance Rate: 96%

Retention Rate: 72%

• MBA degree from an accredited school
• Management-level working experience of at least two years
• Marketing Models and Theory
• Strategic Service Marketing
• Seminar in Global Marketing
• Seminar in Research Analysis in Marketing
• Consumer Behavior and Practice

DBA graduates will enhance their ability to meet marketing and business-related challenges and opportunities in the global business environment. They are equipped with the competencies that are critical to business decisions.

They are knowledgable in research methods and advanced ethical theories, combined with the formulation of organizational strategies and goals that are achievable through innovative information systems.

LEARN MORE ABOUT KEISER UNIVERSITY’S  ONLINE DBA SPECIALIZATION IN MARKETING DEGREE PROGRAM

Grand Canyon University offers a Doctor of Business Administration with a Marketing concentration that teaches professionals or students the application of data-driven strategies to creating advantage across several business principles.

This online doctoral program is suitable for individuals who want to have a specialization in market research, consumer behavior, and innovative solutions for successful marketing growth, and business development.

Students need to have 60 credit hours for the completion of this doctoral program.

C ampus Location: Phoenix, Arizona

Accreditation: Grand Canyon University has earned its accreditation from the Higher Learning Commission

Acceptance Rate: 83%

Retention Rate: 71%

• MBA Degree, or Fundamental Course in Finance, Accounting, and Statistics
• Minimum 3.0 GPA
• Emerging Issues in Financial Management
• Data-Driven Marketing Management
• Economics for Business Decisions
• Foundations of Research
• Digital Technology and Consumer Behavior

Graduates are savvy business leaders as a graduate of the DBA program offered by Grand Canyon University. They can drive effectiveness in developing market-driven strategy, and expansion of the perceptions & definitions of various market industries.

They are well-prepared in careers in higher education or executive-level roles in their current industry. Also, they can effectively assess the influence of digital technologies in the marketing strategy of the industry.

LEARN MORE ABOUT GRAND CANYON UNIVERSITY’S  ONLINE DOCTOR OF BA IN MARKETING DEGREE PROGRAM

LIGS University offers an interactive Doctor of Business Administration with a Marketing Concentration that combines innovative approaches, and applied methodologies that will help professionals advance in their respective professions.

This online doctoral program is one of the most flexible programs due to its installment basis upon payment of the enrollment of the course works. They gain an in-depth knowledge of marketing communications, types of marketing strategies, communication with media, and other marketing-related fundamentals.

Students need to have 60 credit hours for the completion of this degree program. The average students can finish this degree in 30 months. A dissertation is required to earn this degree.

Campus Location: Honolulu, Hawaii

Accreditation: LIGS University receives accreditation from the Accreditation Service for International Schools Colleges and Universities.

Retention Rate: 80%

Acceptance Rate: 100%

• Definition of Marketing
• Internet Marketing
• Research of Environment and Situation
• International Marketing Activities
• Market Branding

DBA in Marketing graduates of LIGS University develop a strategic level of understanding in several essential business functions. They also identify appropriate management practices across several business settings.

They are fortified with practical communication skills, problem-solving and research skills, and a mindset of a global profession that helps them to become effective game-changers in their respective industry.

LEARN MORE ABOUT LIGS UNIVERSITY’S  INTERACTIVE ONLINE DBA

Will i need a doctorate in marketing to be successful.

Not particularly. A Doctorate in Marketing is not necessary to excel in the field. Although having a Doctorate can be beneficial, many successful marketing professionals have achieved success without having a Doctorate degree.

In order to excel in the field, you will need to have a strong knowledge of marketing principles and strategies, as well as the ability to think outside the box and come up with creative solutions to marketing challenges.

What can I do with a Doctorate in Marketing?

With a Doctorate in Marketing, you can pursue various career paths, from a professor to a marketing consultant. You can become a marketing strategist, a market researcher, a digital marketer, or a brand strategist.

In addition, you can work for a business, a government agency, or a non-profit organization. You can also start your own business, helping companies develop and execute marketing plans. You may also be able to work in advertising or public relations.

What are the advanced classes specific to a Doctor of Marketing degree program?

• Retail Management and Merchandising
• Strategic Market Management
• Integrated Marketing Communications
• International Marketing
• Brand Management
• Professional Sales and Negotiation
• Digital Marketing 8. Market Research and Analysis
• Business Analytics
• Advertising and Promotion Management
• Business Law for Marketing
• Public Relations and Corporate Reputation Management
• Entrepreneurship and New Venture Creation
• Consumer Behavior and Analysis
• Social Media Marketing

What is the highest-paying job in Marketing for Doctorate holders?

The highest-paying job for Doctorate holders in Marketing is typically a Professor of Marketing. According to Payscale, the average salary for a Professor of Marketing is around $119,000 per year .

In addition, another highest-paying job in marketing is typically a Chief Marketing Officer (CMO). According to Payscale, the average salary for a CMO is around $182,244 per year .

PhD in Marketing Online

Find your degree.

Are you thinking about pursuing a Ph.D. in marketing? This article ranks the top online doctoral marketing degree programs across the country. Marketing is a very diverse discipline. Those who want to pursue marketing at the doctorate level already have a lot of experience with this. The marketing field encompasses advertising, media planning, brand management, and much more. 

You may find yourself drawn to the things that make consumers tick. Perhaps you want to dive deeply into research methods and teach at a university. On the other hand, you may simply want to achieve the highest academic honor you can in your field. Regardless of your reasons for wanting to earn your doctorate degree or PhD in marketing, we’re here to help.

You May Also Like: The 20 Fastest Online Doctoral Programs

What Is the Job Outlook for Those With a PhD in Marketing?

Marketing as a whole is a vast industry. Advertising, promotions, and marketing management is projected to grow by 10% through 2031. Over the next decade, around 35,300 new openings for such professionals are projected each year. According to the Bureau of Labor Statistics , the median annual salary for marketing managers is $133,380.

Why Pursue A PhD in Marketing?

There are many excellent reasons to pursue a doctoral marketing degree. For starters, it can open up some exciting career opportunities. For example, you could become a professor and teach the next generation of marketers. You could work for a research firm helping companies understand their customers better. Plus, marketing programs will prepare you for a number of high-level (and high-paying) careers in the field.

Another reason to pursue a PhD in marketing is that you get to dive deep into a subject you’re passionate about. Are you fascinated by consumer behavior, brand management, or advertising? A PhD in marketing will allow you to explore those topics in greater detail. You’ll get to work with other marketing professionals and business leaders. And with an online doctor of marketing, you will also have the chance to contribute to the body of knowledge in the field.

Related: Where to Find the Best DBA or Doctor of Business Administration Programs

Should You Pursue a Ph.D. in Marketing Online?

Taking a step this big can be concerning. And you might wonder if a marketing doctoral degree is worth it. Pursuing a Ph.D. in marketing is not for everyone. It’s a big commitment, both in terms of time and money. You’ll need to be willing to put in long hours of research and writing. And you may have to sacrifice other aspects of your life to do so.

However, an online doctorate marketing program will allow you unparalleled flexibility. Most Ph.D. online marketing degree programs will require some on-campus components. But they are minimal compared to the on-campus programs. And you will also have the opportunity to study from anywhere in the world. Moreover, you won’t need to relocate to pursue your doctorate. Typically, you will only need to visit campus occasionally during your marketing online program. And in some cases, there are no required residencies at all to earn an online doctorate.

An online marketing Doctor of Business Administration or Ph.D. can also save you money. You won’t need to worry about expenses like student housing. And you’ll save on commuting as well. Plus, many online marketing programs offer in-state tuition rates no matter where you live. Additionally, online marketing students don’t have to abandon their careers to attend a Ph.D. program. Instead, you can earn your marketing doctorate around your full-time job. This way, you can continue earning while pursuing your doctoral degree. 

Best Marketing Doctorate Online Programs

Methodology for the best online doctoral programs in marketing.

Unfortunately, there are not a lot of online PhDs in Marketing that fit our school rankings criteria. Many of the doctoral programs are DBAs with Specializations in Marketing. Online DBA programs have a similar curriculum as a Ph.D. in Marketing. The primary difference is that they are more practical rather than theoretical.  If you want a career in academia, a PhD in marketing program is likely the best option for you. But if you want to expand your professional horizons within the industry, a DBA will give you the tools to do so. 

Despite the lack of online PhD marketing programs, we still found some great colleges for these school rankings. This article features the top 10 schools with a DBA or PhD in Marketing. Each school was required to meet some essential criteria. For example, the schools must be US-based, non-profit institutions. And each college must be properly accredited. Once we had our list, we ranked each of the online schools based on the following factors:

Graduate Tuition/Fees

• Less than $10,000/year – 3 Points
• $10,001-$20,000/year – 2 Points
• More than $20,000/year – 1 Point

Applicants Admitted

• Less than 25 percent – 1 Point
• 25 percent to 50 percent – 2 Points
• More than 50 percent – 3 Points

Graduation Rate

• 50 percent or Greater – 3 Points
• 25 percent-49 percent – 2 Points

Our information came from NCES College Navigator . Please note that rates are based on in-state graduate tuition per academic year. For out-of-state and remote PhD students, tuition and fees can vary. In the case of a tie, the school with the lowest tuition costs ranked the highest. No schools are ever given preferential treatment of any kind. 

If you’re passionate about marketing and willing to put in the work, a PhD in marketing can be a rewarding experience. Next, we’ll take a deeper look at the best online PhD in marketing programs. 

See Also: The Complete Guide to Online PhD and Doctorate Programs

Ranking The Best Online Marketing PhD Programs

California miramar university.

San Diego, California

Doctor of Business Administration in Marketing

California Miramar University features a DBA in Marketing online. CMU is an accredited online university. Courses are delivered through Moodle, the school’s online Learning Management System. All course materials and resources for this DBA are 100 percent online. And no campus visits are required. In addition, coursework is asynchronous. So you can study and interact with your business professors and peers when it is most convenient. Some of the courses in the marketing online program include:

• Advanced Marketing
• Consumer Behavior 
• Strategic Marketing Management
• Advanced Analytical Market Research
• Marketing Communications and Experiential Marketing
• Pricing Theory and Practices 
• Organizational Theory and Corporate Governance
• Modern Business-Driven Technologies and E-commerce
• Organizational Change Management and Business Ethics

These courses enhance students’ skills and provide them with new knowledge. They will learn to effectively manage the entire scope of the product life cycle. And they will be able to do this ethically, legally, and strategically.

All online students can access the school’s library system and information network. Plus, marketing students will be supported by the whole CMU team. In addition, financial aid, scholarships, and military discounts are available for online doctorate students. 

Accreditation: Distance Education Accrediting Commission 

Marketing Ph.D. Tuition: $7,020

Liberty University

Lynchburg, Virginia

Doctor of Business Administration in Marketing 

Liberty University features a DBA in Marketing online. This is one of the most flexible degrees in this ranking. The program is ACBSP accredited and offered through Liberty’s School of Business. There are no campus visits required. However, online students can come to campus for optional intensives if they choose to do so. You will need 60 credits to graduate. And you can transfer in up to 50% of the doctorate degree total. 

You can earn this DBA in Marketing in as little as three years. With transfer credits, motivated students may be able to complete the program faster. However, you can also go at your own pace and take longer. This allows you to complete your studies around your career and other obligations. Classes for this doctoral degree are each eight weeks long. You will take business courses as well as those related to marketing. Some of the courses in the online doctor of marketing may include:

• Supply Chain Management 
• Marketing for Competitive Advantage
• Managing Human Resources 
• Strategy Formulation & Strategic Thinking 
• Strategic Marketing Management 
• Marketing Promotions 
• Market Research
• Brand Management

There are several start dates throughout the year, so you can get started on your marketing doctorate right away. Online students will learn from professors with years of experience in marketing and business. Classes are asynchronous. So you can access your course materials 24/7 whenever it is convenient for you. Liberty also offers a convenient master’s degree in marketing online . 

Accreditation: Southern Association of Colleges and Schools Commission on Colleges

Marketing Ph.D. Tuition: $7,893

Kennesaw State University

Kennesaw, Georgia

Ph.D. in Business Administration With a Concentration in Marketing

KSU features a hybrid Ph.D. in Business Administration with a Marketing Concentration. It is offered through the Coles College of Business. This innovative program is AACSB-accredited and highly flexible. Most of the coursework is online. However, online students must come to campus each month for weekend residencies. The 48-credit program takes about three to five years to complete. Some of the areas of study for this marketing doctorate include:

• Business-To-Business Marketing
• Communication: Advertising and Promotion
• Marketing and Consumer Behavior
• Consumer Privacy
• Emerging Markets
• International Marketing
• New Product and Technology Adoption
• Sales Management
• Sales Performance
• Sustainability

This online program prepares candidates for leadership roles in teaching, research, and academia. Courses are taught by KSU’s well-published faculty. All marketing students in this program must complete a research-based dissertation. However, they can choose from a two-paper dissertation or a longer single-essay dissertation. 

Prospective PhD students can attend in-person workshops, information sessions, and more. This will allow them to interact with students currently enrolled in the program. And it will enable them to see if it is a good fit before they fully commit. Marketing students can only enter the program in the Fall semester. 

Marketing Ph.D. Tuition: $5,328

University of Maryland

College Park, Maryland

The University of Maryland features a Marketing DBA. It is offered through the Smith School of Business and the UM Global Campus. This 54-credit program can be completed in as little as three years. DBA students are required to attend a two-day residency each term. However, beyond that, the coursework is entirely online. Marketing students will work with a faculty mentor to design a program to meet their goals. Some of the areas of research include:

• Marketing Analytics
• Digital/Technology Marketing
• E-Commerce and Retail Management
• Social Media Strategies
• Customer Relationship Management
• Brand and Product Management
• Advertising and Marketing Communications
• New Product Development and Innovations

Students take this program as a cohort. This structure promotes interactive partnerships among faculty and students. And it serves as a network for lifelong learning. Students also benefit from exposure to global perspectives. And they have the opportunity to collaborate with classmates from all over the world. 

The Marketing DBA is a terminal degree designed for experienced professionals. Students in this online program will gain leadership skills and high-level knowledge for executive roles in marketing. UMA also offers an excellent master’s degree program in marketing . 

Accreditation: Middle States Association of Colleges and Schools

Marketing Ph.D. Tuition: $16,238

Grand Canyon University

Phoenix, Arizona

Doctor Of Business Administration in Marketing

Grand Canyon University features two DBA in Marketing online programs. The first is a DBA in Marketing that focuses on Quantitative Research. The second is a DBA in Marketing that focuses on Qualitative Research. Choosing the right one for you will depend on your interests and goals. 

In the Quantitative program, students analyze events by interpreting numeric data. The Qualitative program offers insight into how and why people think and behave. Some of the online courses for this marketing doctoral program may include:

• Emerging Issues in Financial Management
• The History and Philosophy of Marketing
• Foundations of Research Design
• Digital Technology and Consumer Behavior
• Data-Driven Marketing Management
• Complexity of Marketing
• Data Collection and Management

Students will need to participate in two or three five-day residencies. These take place on the GCU campus in Phoenix. They allow doctoral students to benefit from networking opportunities with other business leaders and marketing professionals. 

The online DBA programs both require 60 credits. Grand Canyon University allows students to transfer in up to nine of them. Coursework is primarily asynchronous. This will enable you to fit your studies around your busy schedule. Online doctoral students have many resources to help them succeed. They can access academic counseling, technical support, eBooks, and more. Financial aid and scholarships are available. 

Accreditation: Higher Learning Commission

Marketing Ph.D. Tuition: $10,655

National University

Doctor of business administration in strategic marketing.

National University features a 100% online DBA in Strategic Marketing. No residencies or campus visits are required to complete the program. This DBA provides high-level training for leadership business roles. The marketing specialization focuses on advanced digital marketing tools and real-world global strategies. With this online program, you can earn your DBA in Marketing in about 64 months. Courses are eight weeks long. Some of them include:

• Business Strategy and Innovation
• Ethics in Business
• Quantitative Research Design and Methodology
• Qualitative Research Design and Methodology
• Marketing Change Leadership
• Marketing Economics Innovation
• Marketing Science
• Strategic Marketing Communication
• Global Product Strategy

Students can also opt to pursue a Ph.D. in Business with a Specialization in Strategic Marketing . This online program focuses on research-based leadership strategies. Students gain the skills to lead dynamic marketing campaigns ethically and effectively. 

The Ph.D. also has no residency requirements. This 60-credit program can be completed in about 40 months. And there is a new start date every Monday, so you can begin your doctoral degree immediately. 

The coursework is asynchronous. So students can complete their studies at their own pace. No group projects are involved. Scholarships and financial aid may be available. The programs are accredited by the Accreditation Council for Business Schools and Programs. NU also offers a top-ranked master’s degree program in marketing. It’s an online MBA with a Specialization in Marketing.

Accreditation: WASC Senior College and University Commission

Marketing Ph.D. Tuition: $15,912

Pace University

New York, New York

Doctor of Professional Studies in Business: Marketing Specialization

Pace University features a hybrid Doctor of Professional Studies in Business. Students can further customize the doctoral degree with an optional Marketing Specialization. The program is offered through the Lubin School of Business. And it is accredited by the Association to Advance Collegiate Schools of Business. It is designed to help you achieve your professional goals in academia or the workplace. 

Coursework is flexible and convenient. And you can complete your assignments on your own time. The program can be completed in three to five years. Students move through the program as a cohort. The program has an excellent selection of marketing electives. And that makes it one of the best programs in our school ranking. Some of the courses may include:

• Marketing Management
• Consumer Research
• Consumer and Organization Buying Behavior 
• Market Measurement and Forecasting 
• Business Research and Survey Methods 
• Advertising and Sales Promotion 
• Advertising Campaign and Media Strategy 
• New Product Planning and Development
• International Marketing 
• Advanced Case Studies in Marketing Management 
• Marketing of Services
• Marketing of Financial Services 
• Entrepreneurial Marketing 
• Business-to-Business Marketing 
• Interactive and Direct Marketing 
• Customer Relationship Management 
• Strategic Marketing Planning

Students in this online program will need to attend doctoral seminars 10 Fridays each year. These are mandatory and make up 20 percent of your overall grade. The campus is located in New York City near Wall Street. These in-person experiences will allow you to collaborate with your cohort and instructors. Additionally, students will have many opportunities to meet with their cohort online. During these times, you can exchange viewpoints and insights and discuss your assignments. 

All doctoral candidates complete a six-credit, two-semester, independent-study publishing tutorial sequence. This is completed under the supervision of a Lubin faculty member. Candidates for this Ph.D. marketing online program will conduct research and develop expertise on a topic of their choice. 

Accreditation: Middle States Commission on Higher Education

Marketing Ph.D. Tuition: $25,560

Keiser University

Fort Lauderdale, Florida

Keiser University features an online DBA with a specialization in Marketing. This program is for experienced business professionals and future members of academia. Students will learn advanced leadership and decision-making skills. And there is a strong focus on the global business environment. The DBA program features three specializations. These include Marketing, Management, or Global Business. For the Marketing Specialization, students will take courses like:

• Global Business
• Marketing Management 
• Strategic Decision-Making for Managers 
• Methods and Analysis of Quantitative Research
• Survey Research Methods
• Business Research and Publication 
• Emerging Issues in Marketing 
• Seminar in Global Marketing
• Seminar in Marketing Models and Theory 
• Consumer Behavior Theory and Practice 

Students in this program will need to come to campus for two residencies. The first takes place during the first year. The second occurs prior to taking the comprehensive exam. A dissertation is required. The program is accredited by the Accreditation Council for Business Schools and Programs. 

The program requires 60 graduate semester credit hours. It can be completed in 24 to 42 months. The time for completion depends on individual factors. However, students can transfer in up to 18 credits toward this doctoral degree. Courses are all eight weeks in length. And they are taught by the same world-class faculty that teaches on campus. 

Marketing Ph.D. Tuition: $30,032

Alliant International University

Doctor of business administration with a specialization in marketing.

Alliant International University features an online DBA with a Specialization in Marketing. It is offered through the California School of Management and Leadership. And it is accredited by the Accreditation Council for Business Schools and Programs. With this program, you can earn your DBA in as little as three years. However, you can also take longer if you want to. Courses are scheduled in eight-week term formats. And students take one or two courses per term. Some of the courses may include:

• Qualitative Research Methods
• Contemporary Readings in Marketing
• Marketing Research and Data Analytics
• Organizational Behavior and Development
• Creating Change and Innovation
• Leadership of Cross-Cultural and International Management
• Critical Issues in Business Management

The marketing specialization provides an overview of marketing across a variety of areas. You will learn how marketing is used in organizational strategy. You will experience real-world applications of marketing and business. And you will participate in internships or experiential projects. These experiences will help you with your professional growth. 

Alliant has an impressive student-to-faculty ratio of 5 to 1. Additionally, class sizes are small. So students get focused attention from their professors. All students will complete a dissertation. For this, candidates will be paired with a faculty mentor. Their mentor will guide them through the entire dissertation process. Financial aid and scholarship opportunities are available for this DBA program. 

Baker College

Owosso, Michigan

Doctor of Business Administration with a Specialization in Marketing

Baker College offers an online Doctor of Business Administration. Students in this program can design their own specialized field of study. In this case, a candidate would specialize in marketing. During the first year, they will complete the prescribed content. In the second year, they move to independent research focused on their area of interest. 

The program requires a total of 60 credits and can be completed in just three and a half years. You will complete doctoral core classes and those related to your specialty. Some of the courses may include:

• Leadership Theory and Ethics
• Global Financial Economy
• Organizational Theory and Behavior
• Digital Marketing 
• Multichannel Selling 
• Advanced Marketing Research 
• Marketing for Entrepreneurial Ventures 
• Marketing Strategy and Design

Students will need to attend at least one professional residency. This takes place during the first or second year. They will also complete a research-based dissertation. Doctor of Business Administration students will gain the knowledge to solve problems at the highest level of business. And they will graduate with the skills to move into high-level roles. They will also be equipped to begin a career in academia. 

What Is a Marketing Degree?

Marketing is the process of promoting and selling a business or service. And it’s a huge component of the business field. Marketing includes market research, advertising, and so much more. However, from a more practical standpoint, marketing is a study of relationships. Marketers are responsible for creating positive relationships between customers and businesses. 

A marketing degree is a program designed to prepare you for all that. Marketing is a fast-paced field because consumers are constantly changing. It takes creativity, flexibility, and strong skills in problem-solving. When you earn a marketing degree, you’ll develop those crucial skills and gain so much more along the way.

There are different types of marketing degrees. You can study marketing at the bachelor’s, master’s, and doctoral levels. You can even take some marketing business courses at the associate level. However, most entry-level jobs will require at least a bachelor’s in marketing. You can also pursue an undergraduate degree in a related field to lay the groundwork for graduate study in marketing. 

At the graduate level, a Master’s in Business Administration program. is the primary option. You can take a Master of Business Administration with a concentration in marketing. Some online schools may also offer a Master of Science in Marketing, but the MBA is more widely available. 

There are also PhDs in Marketing. These programs go into marketing on a much deeper level. Students learn advanced business research methods. And they spend a lot of time on their own areas of interest. These programs are geared more toward those wanting a research or academic career. But again, the Doctor of Business Administration seems to be offered at most institutions. A Doctor of Business Administration in Marketing prepares you for advanced careers in the field. 

What Does a Marketing Degree Teach You?

Since marketing is such a huge discipline, a marketing degree has much to teach you. In an undergraduate marketing program, the curriculum will give you a broad overview of business. And it will cover the core principles of marketing. You can use this degree to find an entry-level marketing position. But it can also be an excellent foundation for graduate study. It all depends on your interests and professional goals. Some of the core marketing classes in online DBA programs may include:

• Business-to-Business Marketing
• Consumer Behavior
• Macroeconomics
• Managerial Communications
• Digital Marketing
• Principles of Finance
• Principles of International Business
• Principles of Management
• Principles of Marketing
• Supply Chain Management
• Advanced Business Research Methods
• Marketing Strategy

As you advance academically, the courses get more in-depth. And they are tailored toward more specific aspects of marketing. 

How to Get a PhD in Marketing Degree

Getting a PhD in marketing requires dedication, hard work, and perseverance. Such online programs are rigorous and challenging. But if you are determined to earn your doctorate degree, you can do it! Here are the general steps to earning a Ph.D. or Doctor of Business Administration in Marketing online.

Earn a Bachelor’s Degree

The first step to getting a Ph.D. in marketing is to earn a bachelor’s degree. You could pursue a bachelor’s degree in marketing, of course. But you can also look into degrees in related fields. These may include business, accounting, business management, economics, or finance. You will need a strong academic background in these areas. This will help you prepare for the rigorous coursework and research required for a Doctor of Business Administration.

There are numerous bachelor’s marketing programs both on campus and online. So this step is relatively easy. 

Gain Work Experience

Many Ph.D. programs prefer candidates with some work experience in the field of marketing. This may be in the form of internships, entry-level roles, or other relevant experience.

Research Programs

Research online doctoral programs in marketing. Then, identify those that align with your interests and career goals. Look for programs that have expert faculty and funding opportunities. The best marketing Ph.D. programs also have a good track record of job placement after graduation.

Apply to Programs

Once you have a list of the top online doctoral marketing programs that interest you, you are ready to apply. You will need to carefully and thoroughly submit your application materials. These usually include transcripts, test scores, letters of recommendation, and a personal statement.

Complete Coursework

Once accepted into a doctoral program, you must complete the required coursework. You will also likely have electives to choose from. Your courses will prepare you to conduct independent research in your area of interest.

Pass Comprehensive Exams

After completing coursework, you will need to pass comprehensive exams. These exams will test your knowledge of marketing theory and research methods.

Conduct Research

The bulk of a doctoral online marketing program involves research. This independent research will be in your area of interest. And it will culminate in a dissertation. Your dissertation demonstrates your mastery of the subject. And it contributes new knowledge to the field.

Defend Dissertation

Once your dissertation is complete, you will need to defend it before a committee of faculty members. This tests your ability to articulate your findings and defend your conclusions.

Obtain Degree

Once you have successfully defended your dissertation, you will be awarded your degree. 

What Can You Do With a Marketing Degree?

Marketing is all about promoting products and services. But a lot of roles fall under that umbrella. As a result, there are numerous marketing careers to pursue with a doctorate in marketing online. All businesses need people who are skilled in various areas of marketing. Some common job titles in the field include:

• Brand Manager
• Content Marketing Producer
• Brand Strategist
• Client Strategist
• Data Scientist
• Product Manager
• Marketing Manager
• Research Analyst
• Media Planner
• Promotions Coordinator
• SEO Manager
• Director of Internet Marketing
• Social Media Coordinator
• Digital Marketing Specialist
• Director of Web Analytics

What Tasks Are Involved in a High-Level Marketing Role?

With a doctoral degree in marketing, you’ll be qualified to perform a wide range of tasks. These will depend on the company and your position. However, here are some typical tasks involved in a high-level marketing role:

• Conducting market research to identify customer needs, preferences, and trends.
• Analyzing and interpreting market data to inform marketing decisions.
• Developing and implementing marketing strategies and plans to achieve business objectives.
• Collaborating with other departments to ensure marketing efforts align with overall business goals.
• Developing and managing marketing budgets and resources.
• Managing and leading marketing teams, including hiring, training, and performance management.
• Creating and managing marketing campaigns across multiple channels. This includes digital, social media, print, and more.
• Developing and managing relationships with agencies, vendors, and media outlets.
• Developing and managing marketing automation and CRM systems.
• Developing and implementing brand positioning and messaging.
• Managing product launches and go-to-market strategies.
• Measuring and analyzing marketing performance and ROI and making data-driven decisions.

What Can I Do With a Doctorate or PhD in Marketing?

A PhD in Marketing is the academic apex. And it is a sign of years of dedicated study and professional experience. A doctorate in marketing opens you up to an incredible range of opportunities. You’re essentially an expert because you hold the highest level of education one can obtain. As a result, many who have earned their PhD in Marketing opt to work in an educational setting.

Most colleges require their tenure-track professors to hold PhDs in their respective fields. However, there are other avenues you could pursue in academia. With that said, it’s worth noting that marketing professors are some of the highest-paid in education. That’s because the field is continually evolving and growing. So education plays a massive role in that. You could also get an even higher-level job at a university as a department leader or program director.

If you’re not interested in working in education, that’s okay. There are even more opportunities for marketers in the business world. Marketing experts are very desirable to employers. The skills they have can put businesses ahead of the curve. 

A common position for those with a Doctor of Business Administration in Marketing is that of a Market Research Analyst. The Bureau of Labor Statistics projects that the need for these professionals will increase by 19% over the next decade. That’s much higher than the average for all other occupations. As an analyst, you gather data about specific populations and their purchasing behavior and habits. You then use that information to provide industry guidance. Engineering, medicine, management, finance, and government rely heavily on such research. So the demand is growing for those well-equipped to handle this role.

With a doctorate in marketing, you could also land yourself a position as a top executive. Chief Marketing Officers lead broad marketing and sales teams. They are responsible for overseeing all the marketing, sales, and advertising for a particular business. They use their expertise to develop effective teams and strategies. And their skills impact the organizations they work for positively. 

Do you want to ensure you’re prepared for the professional marketing role you desire? Be sure to tailor your academic journey to those goals. Work closely with your advisor to select an appropriate plan of study. Explore electives to bolster your skills. Consider taking internships that give you direct field experience. The more equipped you are to handle the specific tasks of a role, the more desirable you’ll be as a candidate.

How Much Can You Make With a DBA or PhD Marketing Degree?

Marketing is a field that is known to pay very well. However, it is essential to keep in mind that there are a lot of different factors that contribute to your salary. These can include your education, work experience, and geographic location, among other things.

The higher your education is, the higher your salary tends to be. Those with a doctorate in marketing have the skills and experience needed for higher-level positions. Here’s a list of some of the highest-paying careers you could hold with a marketing degree and their average salary:

Ph.D. in Marketing Salary Averages

Figures are taken from Glassdoor , PayScale , Salary Explorer, and BLS .

This concludes our ranking of the top marketing Ph.D. programs.

The Best Online Doctorate in Marketing Programs

Are you ready to discover your college program?

Marketing continues to evolve with technology’s influence on society. With corporations relying on consumer data to guide operational strategies, the need for employees with contemporary marketing skills grows more important each year.

Featured Online Schools

As a marketing student, you will plant yourself in a field that not only adapts to the consumer, but also plays an influential role in consumer expectations and perceived needs. According to the Bureau of Labor Statistics, marketing research analyst positions are projected to grow 23% through 2026, leading to the emergence of more than 138,000 new jobs over the next decade. A doctorate in marketing online program can prepare you for a variety of interesting and financially rewarding careers in the field.

For career information, skip down:

• What Else Can I Expect from an Online Doctorate in Marketing Program?
• Accreditation for Online Doctorate in Marketing Degrees
• Online Doctorate in Marketing Careers

Paying for Your Online Doctorate in Marketing

Liberty university.

• Campus + Online
• In-State $15,417
• Out-of-state $15,417
• In-State $7,980
• Out-of-state $7,980
• Retention Rate 81%
• Acceptance Rate 51%
• Students Enrolled 85,586
• Institution Type Private

Back to School Rankings

What Else can I Expect from an Online Doctorate in Marketing Program?

Doctorate in marketing online programs provide in-depth examinations of numerous business topics, including finance allocation strategies, supply chain management, and marketing communication. The following curriculum offers an example of a typical DBA marketing online program. While degree content differs by school, students will likely complete some variation of the following courses.

Curriculum for an Online Doctorate in Marketing

• Brand and Product Management: This course familiarizes students with strategies used to promote a product’s image, including the development of positive consumer perceptions and packaging design. Students learn how to generate marketing plans that meet the needs of both the consumer and the corporation. This Ph.D. in marketing online course qualifies students for careers as marketing managers and chief brand officers.
• Business Ethics: Often using case studies to drive points, this course prepares students for careers governed by ethical conduct. Course topics focus on contemporary ethical issues faced by businesses and stakeholders, including environmental protection, equitable treatment of employees, and fiscal transparency. Additionally, this course examines legal implications of business practices from a global perspective.
• Consumer Behavior: Preparing students for careers as marketing research analysts, this course provides an overview of the theories that explain consumer behavior. Students learn how marketing strategies promote customer loyalty and satisfaction. This course emphasizes consumer behavior analysis and equips students with skills needed to develop and implement methods for gathering consumer data.
• Research Methods: In this course, students acquire the skills needed to independently conduct research. In examining scholarly research projects and identifying appropriate research methodologies for data collection and analysis, this course prepares distance learners for careers as marketing consultants, college professors, and marketing research analysts.
• Supply Chain Management: This course explores how corporations secure resources and produce goods. Students acquire knowledge of supply chain management strategies and cover topics in logistics, purchasing, and efficiency. Students gain an understanding of risk-sharing and supply and demand analysis. Sales managers and supply chain analysts rely on knowledge of supply chain strategies.

How Long Does It Take to Get an Online Doctorate in Marketing?

Comprised of approximately 60 credits, doctorate in marketing online programs vary slightly in length and structure. Students typically earn their degree in four or five years, with some programs allowing students up to seven years to complete their degree. Full-time students who follow a program’s prescribed degree plan may earn their doctorate in as little as 39 months. Degrees with built-in specializations typically do not require additional coursework; however, if a student opts to pursue another concentration, the curriculum requirements may extend the length of time necessary to graduate.

Many graduate programs use a cohort model, while others may offer individualized plans of study. Cohort programs group newly admitted students together into a course plan that they follow until graduation. These programs selectively admit students one or two times each year. Individually paced programs tend to offer several start dates, and students take courses at their convenience. Both cohort and individually paced programs may feature eight-week or 16-week courses.

Accreditation for Online Marketing Doctorate Degrees

Schools acquire accreditation to provide quality assurance practices that reflect national standards both deparmentally and institutionally. Regional accreditation is the primary accrediting type sought by colleges in the United States. More than three quarters of universities maintain regional accreditation. Nationally accredited schools typically offer trade-based programs. Although frequently featuring lower tuition rates, programs offered by nationally accredited schools may not be recognized by regionally accredited institutions.

Accredited schools and programs must participate in peer reviews and self studies to continue receiving endorsements from their accreditors. The Distance Education Accrediting Commission provides quality control measures for online programs, and the Association to Advance Collegiate Schools of Business (AACSB) is the accrediting body for business programs. Doctorate in marketing online programs accredited by the AACSB demonstrate national standards in areas, such as professional ethics training, curriculum with an international scope, and quality instruction.

In order to be considered an authoritative accreditor, accrediting agencies must gain recognition from the Department of Education (ED) and Council for Higher Education Accreditation (CHEA). The ED and CHEA require accrediting agencies to demonstrate the strategies in which they hold schools and programs accountable. Accredited entities must adhere to guidelines stipulated by their accreditors. Students starting their DBA in marketing online may review the ED and CHEA accreditation databases for a list of all accredited schools and programs in the country.

Employment Outlook for Doctorate in Marketing Graduates

Doctorate in marketing careers.

With a curriculum that includes advanced training in business strategies and research methods, a Ph.D. in marketing online program affords students numerous career opportunities. Graduates may pursue careers with nonprofit corporations, businesses, and in academia. Many graduates of DBA marketing online programs also lead flexible careers as consultants in a freelance capacity. Regardless of the occupational setting, these professionals possess traits that lead to success, including analytical and critical thinking skills, strong written and verbal abilities, and creativity.

• Median Annual Salary: $63,230
• Projected Growth Rate: 23%
• Median Annual Salary: $129,380
• Projected Growth Rate: 10%
• Median Annual Salary: $104,700
• Projected Growth Rate: 8%
• Median Annual Salary: $121,060
• Projected Growth Rate: 9%
• Median Annual Salary: $76,000
• Projected Growth Rate: 15%

Doctorate in Marketing Salary

Marketing Careers by Experience Students of doctorate in marketing online programs look forward to incomes as they gain professional experience. The table below depicts salary trends for five marketing careers, with data from Payscale. This illustrative comparison of entry level, mid-career, and advanced career employee salaries indicates increased annual earnings across the board with hikes up to 100%. For example, marketing directors with less than five years of experience earn a median annual income of $51,000, while those with 20 or more years of experience enjoy a median annual income exceeding $100,000. Earning a DBA marketing online positions students for leadership roles in the areas featured below.

Professional Organizations in Marketing

Professional organizations provide doctorate in marketing online students with a host of resources that are often free to members. Joining a professional organization, such as the American Marketing Association, allows students and entry level professionals to broaden their employment opportunities through online networking. Members receive access to global job listings and annual conferences at reduced rates. Most professional organizations feature continuing education programs that incorporate the latest marketing practices into their curriculum. Additionally, professional organizations frequently offer certifications to provide professionals with a competitive edge when seeking employment.

• American Marketing Association (AMA): The AMA promotes excellence in marketing through its continuing education events, career resources, and scholarly publications. Members receive access to more than 100 instant streaming webcasts that discuss the most recent trends in marketing.
• Insights Association : The Insights Association began in 2017 when two market research organizations combined. This professional organization’s numerous functions include government legislation and advocacy, the promotion of evidence-based practices, and stimulating business growth for its members.
• Sales Management Association : With an emphasis on sales force effectiveness, this international professional organization caters to professionals working in sales operations, management consultation, and business education. This organization features a blog and a media/branding guide.

Funding a doctorate in marketing online program may be one of the biggest hurdles for prospective students. Fortunately, opportunities for financial assistance are abundant. The federal government serves as a major funding source, offering several financial assistance programs that help students meet tuition requirements. Students complete the FAFSA to determine federal aid eligibility. Students may also qualify for low interest federal loans, grants, and work study programs.

In addition to federal financial aid, students may receive monetary support through scholarships and grants. Offered by colleges, organizations, and private donors, scholarships cater to students from diverse backgrounds. Several scholarships are available to women, minorities, and first generation college students. Doctoral students may also apply for grants, which could potentially cover the cost of textbooks and help fund research projects. Scholarships and grants require no repayment.

Tuition reimbursement programs provide students with another affordable option that allows them to earn their Ph.D. in marketing online while avoiding high tuition costs. Several national corporations, such as Procter & Gamble and Wells Fargo, help employees return to school by offering hefty tuition reimbursements. Some businesses pay up to 90% of a student’s tuition.

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Top 10 Online Doctorates in Marketing 2019

Online doctoral degrees in business are a fairly recent phenomenon, growing out of an increasingly competitive professional and executive job market where every credential counts. But a PhD in Marketing online program? That’s real new – so new, there are only a few out there to begin with. But getting an online marketing doctorate also opens up the possibility of making a PhD in Marketing salary – giving graduates access to all of the higher-authority, higher pay-grade positions that make the big bucks.

You’re not necessarily looking for a PhD in Marketing online – much more commonly, business schools offer a specialized Doctor of Business Administration (DBA) degree , which is an applied doctoral degree focused on real-life application. A PhD in Marketing online program supplies working professionals with the theory, research skills, and knowledge to solve real-world problems, lead teams of experts, and direct high-level marketing campaigns. And a specialized PhD in Marketing online gives students the marketing-specific knowledge that they won’t get, for instance, from a doctorate in project management , or a general management PhD .

Ranking the Top PhD in Marketing Online

Demand for online doctoral programs is increasing and, as technology makes it easier, universities, both public and private, are responding by providing access to various online doctoral degrees. This list ranks the best universities for PhD in Marketing degrees based on a reputation that we hope will help guide decisions in picking a top tier school. The Online PhD ranking of the Top 10 Online Doctoral Programs in Marketing takes into account accreditation, general reputation, and cost. Schools are ranked according to three data sources:

Recommended Online DBA Programs

• Cost (Current IPEDS data)
• Reputation (Current Niche grade)
• ROI (Current College Scorecard alumni salary data)

All schools on the list are accredited at the time of this list’s posting; most are regionally accredited, while some have national distance education accrediting. Several universities also have special program accreditation.

1. Liberty University – Lynchburg, VA

best online colleges in Virginia.

The Liberty University online DBA in Marketing degree program equips corporate leaders to be experts in management principles and market research. Further, students will become familiar with principles in advertising, promotions, and best practices in regards to consumer behavior. Students gain knowledge of how to work within both domestic as well as international markets. To be admitted to the 60-credit, fully-online, ACBSP-accredited DBA in Marketing, students must already have an MBA or related business master’s degree. Besides a one-week intensive orientation on campus, all coursework is fully online, with a cohort format providing stability and support for online students.

Degree: DBA in Marketing Cost: $ $$$$

2. Grand Canyon University – Phoenix, AZ

Grand Canyon University is a Phoenix, Arizona-based institution that was founded in 1949. The university began as a Southern Baptist college, but after financial troubles at the turn of the 21st century, Grand Canyon became the first for-profit Christian university. While it is no longer controlled by the Baptist church, Grand Canyon’s curriculum still approachs education through a spiritual lens. In recent year, Grand Canyon University has become especially well-known for its online degree programs, which are largely focused on the needs of working professionals in areas like nursing, education, and business. In 2018, the regionally-accredited Grand Canyon was approved to return to nonprofit status by the Higher Learning Commission.

Grand Canyon’s online DBA in Marketing degree program is designed to train leaders and executives in theoretical and practical application of marketing. The ACBSP-accredited marketing doctoral degree trains the student to analyze consumer behavior, markets and the ability to analyze them and to propose perceptive strategies for success in business. During the course of the program, students begin work on their dissertations from day one, learning how to do extended research, finding a topic of interest, and learning from mentor faculty along the way. Students take part in two four-day residencies with onsite faculty, also giving students an opportunity to meet fellow colleagues in the program, but all other coursework is online. Grand Canyon also offers optional dissertation writing retreats in order to help students work on their prospectus, dissertation proposal, or final dissertations.

Degree: DBA in Marketing Cost: $$$ $$

3. George Fox University – Newberg, OR

George Fox University dates back to 1885, when Quaker pioneers decided their new settlement needed a higher education option for their families. Today, nearly a century and a half later, GFU is Oregon’s top Christian university, and one of the most diverse universities in the state of Oregon – a third of GFU students belong to a minority. GFU is a comprehensive institution, providing the close personal attention and support of a small liberal arts college along with the resources and professional preparation of a major doctoral university. That spectacular combination has made George Fox University a regular fixture on rankings of the best regional universities in the West.

The GFU online DBA in Marketing degree program prepares students for high-level leadership positions or academic positions related to marketing, from George Fox’s uniquely Christian worldview. The online DBA is designed for working professionals – either working businesspeople who want to transition into research and academia, or to enter executive positions – and its convenient hybrid format combines fully online coursework with brief, twice-yearly on-campus meetings. GFU brings Christian ethics and faith alongside the most current business and marketing skills to train business leaders for service and success.

4. Argosy University – Los Angeles, CA

Argosy University began with the merger of three for-profit institutions – a psychology school, a medical school, and a business school, the oldest of which was founded in 1961 – which were combined and acquired in 2001 to form Argosy. Today, Argosy is regionally accredited, offering a variety of undergraduate and graduate degree programs for working adults and experienced professionals. Argosy is particularly known for its many online and hybrid degree programs in health sciences and business. In 2017, Argosy ended years of financial difficulties when it was bought out by the Dream Center Foundation, a Christian education system (Assemblies of God) that intends to make Argosy a nonprofit university.

Argosy’s online DBA in Marketing degree program is intended for experienced, working professionals in business and marketing careers; in fact, applicants must have at least 3-5 years of work experience, as well as a master’s degree in business or a related field (which may include law or engineering management), to apply. The online DBA is intended to build on the skills learned in a master’s program and active work experience, giving students the advanced research application skills they need to take on higher-level leadership positions.

Degree: DBA in Marketing Cost: $$ $$$

5. Keiser University – Fort Lauderdale, FL

Keiser University is a private, non-profit institution with 15 campuses across the nation, with the headquarters being located in Fort Lauderdale, Florida. The school offers both onsite instruction as well as online courses. Founded in 1977 as a small tech school, Keiser’s original mission was providing higher degrees in health and business for working adults. In just three decades, Keiser had grown into a full, comprehensive university, adding a multitude of professional programs in highly in-demand areas. While Keiser was a for-profit institution for most of its history, in 2011 the college became a nonprofit, keeping its regional accreditation and making a clear statement about its focus on students’ success.

Keiser University’ online DBA in Marketing degree program prepares students to work within a national and global marketplace with awareness of business ethics and organization at the center of each specialization. The program prepares students to become university researchers and teachers, or to occupy senior positions in business or government, working within a national and global marketplace with awareness of business ethics and organization at the center of each specialization. Courses are 8 weeks, and students can take two courses simultaneously as opposed to the usual one at a time. The program is 60 graduate credits long with 54 of those credits needing to be completed at Keiser University. Admissions into the program requires the student have obtained an accredited master’s degree in business administration, and to have two years of full-time management experience.

6. Walden University – Minneapolis, MN

When New York teachers and education reformers Bernie and Rita Turner first imagined Walden University, it was as an experimental way for teachers to complete their education doctorates. Students would meet with dissertation advisors and return home to work on their own time. That was in 1970, long before anyone imagined the internet being widely available, but by 1995, Walden was regionally accredited and launching the first fully-online education graduate degree programs in the nation. Today, Walden is one of the primary names in online education, from business to health sciences, frequently ranked among the top online degrees in the world.

Walden’s online DBA in Marketing degree program focuses on the real-world work of marketing, helping experienced business professionals reach the highest levels of theory, knowledge, and expertise. With an emphasis on top-notch research, writing, and communication, Walden’s DBA prepares students for executive positions, developing strong analytical and leadership skills to guide marketing campaigns of all kinds. Students learn about consumer behavior, product development, market segmentation, and other concepts that make them competitive on a global level. All coursework is online, though students will attend two 4-day residencies during their program; 49 credits and a dissertation are required to graduate.

7. Pace University – New York NY

Pace University dates back to 1906, when brother Charles and Homer Pace opened their private business school in Manhattan – what was then the New York Tribune Building, and now is the site of 1 Pace Plaza. Clearly, the Pace brother did well for themselves, bringing accessible business, accounting, and law classes to the world’s financial center, growing into one of the city’s most recognizable names in business education (not to mention business incubators and a public secondary school). Today, Pace is also known as one of the foremost names in online education, offering a full slate of online degree programs.

The Pace University Doctor of Professional Studies (DPS) degree program is a unique approach to business higher education. Unlike a PhD or DBA, the DPS is an applied degree, not a research or academic degree, focused on real-life application; as such, the DPS is particularly well-suited to high-ranking and accomplished working professionals who want to enhance their current careers, as opposed to those looking for advancement or a career change. The DPS in Marketing combines fully-online coursework with a monthly on-campus meeting to develop knowledge and networking connections between students. The Pace name assures students of a return on their investment.

Degree: Doctor of Professional Studies Cost: $$$$ $

8. Trident University – Cypress, CA

Trident University began in 1998 with a mission to provide accessible, applicable education opportunities for military personnel and veterans. Once part of the Touro College and University System, Trident became independent in 2007, and has earned a reputation as a top-ranked, regionally-accredited online educator. With a curriculum designed for working adults, more than three-quarters of Trident’s student body are related to the military, whether as active-duty, reserves, veterans, or some other connection. Trident uses an outcomes-based distance learning model called EdActive, once an experimental education model called Robust Learning, and Trident is still committed to useful degrees that change lives.

Trident’s online DBA in Marketing degree program is intended for working professionals who already have a master’s degree, and who are looking for a terminal degree to give them an edge in advancing to the highest levels of authority. Trident’s emphasis on applied research gives students the foundation for making decisions and leading organizations with a strong, data-driven expertise. Coursework is fully online, requiring no residencies, but students can develop mentoring relationships with their faculty advisors and professors that can help guide them in their education and their career paths.

Degree: DBA Cost: $$ $$$

9. Northcentral University – San Diego, CA

Northcentral University was founded in 1996 as one of the earliest all-online universities, and by 2003 the university had grown in esteem and reputation enough to earn regional accreditation by the WASC. Today, Northcentral is a for-profit, completely virtual university and is classified as a research institution by the Carnegie Classification. Northcentral is especially known for its business programs, and in addition to regional accreditation, claims program accreditation from the ACBSP, a national standard for business higher education. With a long history offering opportunity to working adults, Northcentral is stronger and more respected than ever.

Northcentral University’s online PhD in Business Administration emphasizes the biggest challenges in the global economy and research involving tracking the issues in the global arena. Students in the PhD-BA program can choose a specialization focusing on marketing management and research to help them move beyond the basics and equip marketing specialists who can manage all of the elements in the product life cycle both for international and national contexts. The program looks to prepare specialists to work in non-profits, corporations, government agencies, higher education, and in the role of entrepreneur.

Degree: PhD in Business Administration, Marketing Cost: $$ $$$

10. California Miramar University – San Diego, CA

California Miramar University was founded in 2005, buying out the former Pacific Western University-California to establish a new university; that gave CMU automatic recognition by the state of California, while national accreditations by the ACICS and the Distance Education and Training Council gave the new university a further layer of reputability. This young university is growing and earning a national and international reputation for its business programs, including fields like business administration and computer information systems. Fully online degree programs have made CMU a choice for students all over the nation, as well as international students, providing working adults a convenient way to increase their credentials.

California Miramar’s online DBA degree program is designed to turn working professionals into scholars of business, providing the most current research and theory and helping students develop their research, writing, and communication skills. With the CMU DBA, student become qualified to make real contributions to learning and knowledge in business marketing, from contributing to scholarly journals to taking on academic roles. Students may also use their DBA to enhance their current managerial or executive positions. All coursework is fully online, but students must attend final exams on-campus, or arrange for an official proctor in their home area.

Degree: DBA Cost: $$$ $$

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
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• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
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• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
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• Georgia State University 
• Grand Canyon University  
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• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
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• Old Dominion University
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• University of California, San Diego  
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• University of Connecticut  
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• University of Georgia 
• University of Hawaii at Manoa  
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• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
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• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
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• University of Missouri 
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• University of Pennsylvania  
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• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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