Jul 23, 2023 · 12. Capital One case interview examples. Case interview example video walkthrough (Capital One website) Capital One case interview guide (by IGotAnOffer) 12. EY Parthenon case interview examples. Candidate-led case example with feedback (by IGotAnOffer) 14. Consulting clubs case interview examples. Berkeley case book (2006) Columbia case book ... ... Jun 6, 2024 · 15 interview questions about innovation with sample answers To prepare for an upcoming interview, you can reference these innovation interview questions and sample answers: 1. What is the best innovation you have created? An employer might ask this question to identify if you have any innovation experience and what you perceive as your best work. ... Nov 20, 2023 · Embarking on a career centered around innovation means stepping into a role that thrives on creativity, disruption, and strategic vision. Whether you’re interviewing for a position as an Innovation Manager, R&D Director, or any job requiring a pioneering mindset, the questions you’ll encounter are designed to probe not just your past achievements but also your potential to drive future ... ... Dec 11, 2019 · Whenever you prepare for case interviews, you have to practice as realistically as possible and mimic the real case study interview at McKinsey, BCG, Bain, and others. One way to do this and make your preparation more effective is to practice real cases provided by the firms you apply to. ... With case interview coaching, you’ll pay anywhere between $100 to $300 for a 40- to 60-minute mock case interview session with a case coach. Typically, case coaches are former consultants or interviewers that have worked at top-tier consulting firms. ... Nov 21, 2024 · Case study interviews or case interviews are different from a typical job interview—they challenge you to tackle real-world problems in real time. 🕰️. Instead of discussing past job experiences, you’re tested on your problem-solving skills. ... Oct 17, 2023 · How to prepare a case study interview? If you have reached the interview stage, here are some tips to help you prepare for a case study interview: 1. Research the framework of case study interviews. A case study interview, also known as a “fit interview, ” is laid out like a brief. You’ll be informed about a business scenario. ... Aug 22, 2024 · Deloitte provides a rich array of materials and interactive case studies designed to prepare you for the rigors of their case interviews. These examples reflect real client engagements, offering insights into the complex problems you may face and the analytical, creative, and strategic thinking required to solve them. ... 47 case interview examples (from McKinsey, BCG, Bain, etc.) One of the best ways to prepare for case interviews at firms like McKinsey, BCG, or Bain, is by studying case interview ... Feb 26, 2024 · A product innovation case interview can vary in length, structure, and difficulty depending on the role, company, and industry. However, most cases follow a similar format: you'll receive a brief ... ... ">

47 case interview examples (from McKinsey, BCG, Bain, etc.)

Case interview examples - McKinsey, BCG, Bain, etc.

One of the best ways to prepare for   case interviews  at firms like McKinsey, BCG, or Bain, is by studying case interview examples. 

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

  • McKinsey examples
  • BCG examples
  • Bain examples
  • Deloitte examples
  • Other firms' examples
  • Case books from consulting clubs
  • Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

  • Beautify case interview (McKinsey website)
  • Diconsa case interview (McKinsey website)
  • Electro-light case interview (McKinsey website)
  • GlobaPharm case interview (McKinsey website)
  • National Education case interview (McKinsey website)
  • Talbot Trucks case interview (McKinsey website)
  • Shops Corporation case interview (McKinsey website)
  • Conservation Forever case interview (McKinsey website)
  • McKinsey case interview guide (by IGotAnOffer)
  • Profitability case with ex-McKinsey manager (by IGotAnOffer)
  • McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

  • Foods Inc and GenCo case samples  (BCG website)
  • Chateau Boomerang written case interview  (BCG website)
  • BCG case interview guide (by IGotAnOffer)
  • Written cases guide (by IGotAnOffer)
  • BCG live case interview with notes (by IGotAnOffer)
  • BCG mock case interview with ex-BCG associate director - Public sector case (by IGotAnOffer)
  • BCG mock case interview: Revenue problem case (by IGotAnOffer) - See below

3. Bain case interview examples

  • CoffeeCo practice case (Bain website)
  • FashionCo practice case (Bain website)
  • Associate Consultant mock interview video (Bain website)
  • Consultant mock interview video (Bain website)
  • Written case interview tips (Bain website)
  • Bain case interview guide   (by IGotAnOffer)
  • Digital transformation case with ex-Bain consultant
  • Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

  • Engagement Strategy practice case (Deloitte website)
  • Recreation Unlimited practice case (Deloitte website)
  • Strategic Vision practice case (Deloitte website)
  • Retail Strategy practice case  (Deloitte website)
  • Finance Strategy practice case  (Deloitte website)
  • Talent Management practice case (Deloitte website)
  • Enterprise Resource Management practice case (Deloitte website)
  • Footloose written case  (by Deloitte)
  • Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

  • Case interview workbook (by Accenture)
  • Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

  • Leisure Club case example (by OC&C)
  • Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

  • Wumbleworld case sample (Oliver Wyman website)
  • Aqualine case sample (Oliver Wyman website)
  • Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

  • Promotion planning case question (A.T. Kearney website)
  • Consulting case book and examples (by A.T. Kearney)
  • AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

  • Presentation overview with sample questions (by Strategy& / PWC)
  • Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

  • Case interview example video walkthrough   (L.E.K. website)
  • Market sizing case example video walkthrough  (L.E.K. website)

11. Roland Berger case interview examples

  • Transit oriented development case webinar part 1  (Roland Berger website)
  • Transit oriented development case webinar part 2   (Roland Berger website)
  • 3D printed hip implants case webinar part 1   (Roland Berger website)
  • 3D printed hip implants case webinar part 2   (Roland Berger website)
  • Roland Berger case interview guide   (by IGotAnOffer)

12. Capital One case interview examples

  • Case interview example video walkthrough  (Capital One website)
  • Capital One case interview guide (by IGotAnOffer)

12. EY Parthenon case interview examples

  • Candidate-led case example with feedback (by IGotAnOffer)

14. Consulting clubs case interview examples

  • Berkeley case book (2006)
  • Columbia case book (2006)
  • Darden case book (2012)
  • Darden case book (2018)
  • Duke case book (2010)
  • Duke case book (2014)
  • ESADE case book (2011)
  • Goizueta case book (2006)
  • Illinois case book (2015)
  • LBS case book (2006)
  • MIT case book (2001)
  • Notre Dame case book (2017)
  • Ross case book (2010)
  • Wharton case book (2010)

5. How to practise case interviews

We've coached more than 15,000 people for interviews since 2018. There are essentially three activities you can do to practice case interviews. Here’s what we've learned about each of them.

5.1 Practise by yourself

Learning by yourself is an essential first step. We recommend you make full use of the free prep resources on our consulting blog and also watch some mock case interviews on our YouTube channel . That way you can see what an excellent answer looks like.

Once you’re in command of the subject matter, you’ll want to practice answering cases. But by yourself, you can’t simulate thinking on your feet or the pressure of performing in front of a stranger. Plus, there are no unexpected follow-up questions and no feedback.

That’s why many candidates try to practice with friends or peers.

5.2 Practise with peers

If you have friends or peers who can do mock interviews with you, that's an option worth trying. It’s free, but be warned, you may come up against the following problems:

  • It’s hard to know if the feedback you get is accurate
  • They’re unlikely to have insider knowledge of interviews at your target company
  • On peer platforms, people often waste your time by not showing up

For those reasons, many candidates skip peer mock interviews and go straight to mock interviews with an expert. 

5.3 Practise with experienced MBB interviewers

In our experience, practising real interviews with experts who can give you company-specific feedback makes a huge difference.

Find a consulting interview coach so you can:

  • Test yourself under real interview conditions
  • Get accurate feedback from a real expert
  • Build your confidence
  • Get company-specific insights
  • Learn how to tell the right stories, better.
  • Save time by focusing your preparation

Landing a job at a top consulting company often results in a $50,000 per year or more increase in total compensation. In our experience, three or four coaching sessions worth ~$500 will make a significant difference in your ability to land the job. That’s an ROI of 100x!

Click here to book case interview coaching with experienced MBB interviewers.

Related articles:

Deloitte case interview

InterviewPrep

Top 20 Innovation Interview Questions & Answers

Master your responses to Innovation related interview questions with our example questions and answers. Boost your chances of landing the job by learning how to effectively communicate your Innovation capabilities.

innovation case study interview

Embarking on a career centered around innovation means stepping into a role that thrives on creativity, disruption, and strategic vision. Whether you’re interviewing for a position as an Innovation Manager, R&D Director, or any job requiring a pioneering mindset, the questions you’ll encounter are designed to probe not just your past achievements but also your potential to drive future breakthroughs.

This article aims to equip candidates with the insights they need to navigate the unique challenges of an interview focused on innovation. We will delve into some of the most thought-provoking and common interview questions in this field, offering strategies and sample answers to help you articulate your innovative thinking and how it can contribute to transformative success within an organization.

Common Innovation Interview Questions

1. how have you previously identified a market gap, and what innovative solution did you propose.

Recognizing unmet needs within a market and devising creative solutions to fill those gaps is a key aspect of effective innovation. This inquiry serves to distinguish candidates who possess the analytical skills to spot opportunities and the ingenuity to address them. It also reveals how proactive an individual is in seeking out areas for improvement, and whether they have the practical experience of turning a concept into a viable product or service. Moreover, it sheds light on the candidate’s ability to innovate within the constraints of market realities and customer expectations, and whether they can think strategically about positioning their innovation for success.

When responding, articulate a specific instance where you identified a market need—perhaps through customer feedback, data analysis, or personal observation. Detail the steps you took to research and validate this need, followed by how you developed an innovative solution. Highlight your thought process, the challenges faced, and the outcome. It’s imperative to demonstrate not only your creativity but also your strategic thinking and the ability to execute ideas effectively. If your solution was implemented, share the impact it had on the market or your organization. If it wasn’t, discuss what you learned from the experience and how it has influenced your approach to innovation since.

Example: “ In a rapidly evolving tech landscape, I recognized that while there was a proliferation of health-tracking devices, there wasn’t a comprehensive solution tailored for the needs of the aging population—a demographic with increasing health concerns and a desire for independence. Through a combination of user interviews, market analysis, and a review of existing technologies, I identified a gap in personalized, senior-friendly health monitoring systems.

Leveraging IoT and AI, I proposed an integrated health ecosystem specifically designed for seniors. This solution included wearable devices with simplified interfaces for ease of use, and a backend system that employed machine learning to predict potential health issues based on data trends. The innovation lay in the customizability of the system, which could be adapted to various health conditions and the user’s technological comfort level. The proposal received positive feedback for its user-centric approach, and upon implementation, it led to a 20% increase in the target demographic’s engagement with health-tracking technology, demonstrating the market’s readiness for such tailored solutions. This experience underscored the importance of aligning innovation with user needs and market demand, shaping my future strategies in product development.”

2. Describe an instance where your innovative idea was initially rejected and how you managed to get it accepted.

Resilience is a vital trait in the realm of innovation. The journey of an innovative idea from conception to implementation is often fraught with skepticism and resistance. This question delves into a candidate’s ability to stand behind their ideas with conviction, adapt their proposals in response to feedback, and effectively communicate the value of their innovations to others who may be more risk-averse or bound by traditional methodologies.

When responding to this question, it’s important to outline a specific scenario where your idea faced opposition. Detail the steps you took to understand the concerns behind the rejection and how you addressed them. Did you gather more data to bolster your case, alter your idea to better fit company goals, or find a more influential ally within the organization? Demonstrating your ability to listen, learn, and pivot as necessary without losing sight of your innovative vision is key. Be sure to conclude with the positive outcome that resulted from your perseverance and the impact it had on the organization.

Example: “ In one instance, I proposed a cross-departmental innovation program designed to leverage diverse perspectives for breakthrough solutions. Initially, the idea was met with skepticism, primarily due to concerns about disrupting existing workflows and the potential for unproductive friction between departments with differing priorities. To address these concerns, I conducted a series of targeted workshops with key stakeholders to identify and address the root of their apprehension. Through these discussions, it became clear that there was a fear of the unknown and a lack of understanding of the potential benefits.

To overcome this, I developed a small-scale pilot program, carefully selecting participants who were known for their collaborative skills and open-mindedness. I also gathered data from other organizations that had successfully implemented similar programs, presenting case studies that highlighted the tangible benefits. This approach not only demonstrated the value of the idea but also showcased how it could be integrated without disrupting core activities. The pilot was a success, leading to several innovative projects that significantly improved processes and generated new revenue streams. The program’s success changed the initial skepticism into widespread support, and it was eventually rolled out company-wide, fostering a culture of innovation and collaboration.”

3. What approach do you take to ensure continuous innovation within a team setting?

Fostering an environment where team members feel safe to express novel ideas, take calculated risks, and learn from failures without fear of repercussion is crucial for encouraging innovation within a team setting. An interviewer asking this question is looking for evidence that you can cultivate a culture of creativity and maintain a steady flow of fresh ideas. They are interested in your ability to inspire others, your strategies for keeping a team engaged and forward-thinking, and your methods for integrating innovation into the daily workflow.

When responding, describe specific strategies you’ve used to encourage innovation, such as setting aside regular times for brainstorming sessions, allowing team members to work on passion projects, or providing access to resources for learning and experimentation. Highlight how you balance the need for routine operations with the pursuit of innovative endeavors. Share examples of how you’ve led teams to success by implementing innovative solutions, and reflect on what you learned from experiences that didn’t go as planned, emphasizing your adaptability and resilience.

Example: “ To ensure continuous innovation within a team setting, I adopt a multifaceted approach that fosters a culture of creativity and experimentation. I initiate regular brainstorming sessions that are structured to encourage free thinking and the cross-pollination of ideas, while also ensuring that these sessions have clear objectives to maintain focus. To balance innovation with routine operations, I implement a ‘20% time’ policy, where team members are encouraged to dedicate a portion of their time to passion projects or exploratory research that could yield innovative solutions.

I also prioritize creating an environment where failure is seen as a learning opportunity, not a setback. This involves celebrating calculated risks and analyzing the outcomes of both successful and unsuccessful initiatives to extract valuable insights. By providing access to the latest resources and learning tools, I ensure that the team remains at the forefront of industry developments, which in turn fuels our innovation pipeline. An example of this approach in action was when a team I led developed a novel solution to a long-standing problem, which not only improved efficiency by 30% but also became a new standard practice within the organization. This success was a direct result of blending structured ideation with the freedom to experiment and learn from trial and error.”

4. In what ways have you measured the success of your innovations in past roles?

Quantifying the impact of new ideas is as valuable as the creativity that spawns them. Innovators must navigate the practicality of their contributions, ensuring that their projects not only break new ground but also deliver tangible benefits to the organization or its customers. This question digs into a candidate’s experience with the lifecycle of innovation, from ideation to implementation, and most importantly, their competency in evaluating success. It reveals whether the candidate is mindful of outcomes, understands relevant metrics, and can iterate based on performance data.

When responding, candidates should articulate a clear methodology for measuring innovation success, which might include metrics like increased efficiency, revenue growth, cost reduction, or enhanced customer satisfaction. They should provide concrete examples from past roles, detailing the innovation, the metrics they chose, the tools they used for measurement, and the results they achieved. It’s also beneficial to discuss how they communicated these successes to stakeholders and how the feedback loop informed future innovations.

Example: “ In measuring the success of my innovations, I’ve adopted a multifaceted approach that aligns with strategic business objectives. For instance, when introducing a novel product feature designed to increase user engagement, I utilized A/B testing to gather data on user interaction patterns. The key metrics included user session time, feature adoption rate, and net promoter score (NPS). By integrating analytics tools such as Google Analytics and customer feedback platforms, I was able to quantify the feature’s impact on engagement and correlate it with an uplift in customer satisfaction as reflected in a 15% increase in NPS.

Beyond user metrics, I also evaluated the financial implications of innovations. This involved tracking revenue growth, analyzing cost savings, and calculating the return on investment (ROI). For a process innovation aimed at reducing operational costs, I monitored the pre- and post-implementation expenses, which revealed a 20% cost reduction within six months. These quantitative outcomes were complemented by qualitative feedback from cross-functional teams, which helped refine the innovation process. The results and insights were systematically communicated to stakeholders through dashboards and reports, ensuring transparency and fostering a culture of continuous improvement.”

5. Share an example of a risk you took with innovation that didn’t pay off and what you learned from it.

Risk-taking is inherent in embracing innovation, as it requires stepping out of comfort zones and challenging the status quo. This question serves to understand a candidate’s resilience and ability to learn from failure. It also serves to reveal how a candidate defines failure and success, and whether they can transform setbacks into growth opportunities, which is a valuable trait in dynamic industries where continuous improvement is essential.

When responding, it’s crucial to be honest without dwelling on the failure itself. Instead, focus on the process of experimentation, the insights gained, and the subsequent actions taken. Outline the situation briefly, describe the risk and the rationale behind it, and then pivot to what you learned from the experience. Emphasize how this learning has influenced your approach to innovation going forward, demonstrating your resilience and capacity for growth. It’s not about the failure; it’s about how you bounce back and what you take away from the experience that counts.

Example: “ In the pursuit of developing a cutting-edge platform that leveraged machine learning to personalize user experiences, I championed an ambitious feature that aimed to revolutionize user engagement. Despite rigorous data analysis and positive preliminary feedback, the feature’s complexity led to significant delays in deployment and a lukewarm reception from our target audience upon launch. The anticipated engagement levels did not materialize, and the feature was eventually rolled back.

The experience was a profound lesson in balancing innovation with user-centric design. It taught me that even well-researched and technically feasible innovations could fail if they don’t align seamlessly with user expectations and behaviors. This episode honed my ability to evaluate the practicality of innovation against actual user needs, ensuring that future projects prioritize functionality and user experience alongside technological advancement. It also underscored the importance of iterative testing and feedback loops, which I now integrate earlier and more frequently in the development process to mitigate risks and align closely with market demands.”

6. Detail a scenario where you had to innovate under tight budget constraints.

Showcasing a candidate’s ability to think creatively and resourcefully under tight budget constraints reflects their capacity to prioritize, manage funds effectively, and still produce a solution that is both inventive and practical. It also reveals their determination and problem-solving skills, as financial limitations often force innovators to look for unconventional methods and to optimize existing processes or products in ways that may not have been considered if funds were abundant.

When responding, it is important to describe a specific instance where you had to innovate with a tight budget. Explain the problem you faced, the constraints involved, and the creative approach you took to solve the issue. Highlight the steps you took to prioritize spending, the resourceful ways in which you maximized the budget, and the outcome of your innovative efforts. Be sure to articulate the impact of your innovation, not just in terms of cost savings, but also in terms of any improvements in efficiency, productivity, or competitive advantage that resulted from your actions.

Example: “ In a scenario where our team was tasked with developing a new software feature that clients were clamoring for, we faced significant budgetary constraints that limited our ability to hire additional staff or purchase expensive development tools. Recognizing the importance of delivering this feature to maintain our competitive edge, I led the team in a brainstorming session to identify open-source tools and libraries that could serve as a foundation for our development, thus reducing the need for extensive coding from scratch and the associated costs.

We prioritized the core functionalities that would deliver the most value to our clients and designed a minimum viable product (MVP) roadmap to iteratively build and deploy the feature. By leveraging existing resources, repurposing parts of our current codebase, and focusing on an MVP approach, we managed to innovate within our financial limits. The result was a timely release of the feature, which not only met the client’s needs but also demonstrated our ability to adapt and innovate efficiently. This approach not only saved on immediate costs but also shortened the development cycle, leading to an earlier-than-expected launch that provided a significant boost to our market standing.”

7. Outline your process for validating the feasibility of a new idea before implementation.

A multi-layered process, validating a new idea’s feasibility reflects an individual’s capacity for critical thinking, strategic planning, and risk assessment. It’s not just about being creative; it’s about being able to sift the wheat from the chaff, testing the waters before leaping. Employers are interested in candidates who demonstrate a methodical approach to innovation, ensuring that time, resources, and energy are invested wisely. They are looking for a balance between enthusiasm for new ideas and practicality, ensuring the candidate can discern between a groundbreaking concept and a fleeting fancy.

When responding to this question, outline a step-by-step approach that begins with initial idea evaluation against company goals and market needs. Discuss how you conduct research, gather data, and seek input from stakeholders to assess the idea’s potential impact and alignment with business objectives. Mention any tools or frameworks used, like SWOT analysis or Lean Startup principles, for iterative testing. Illustrate your answer with a real-life example where you successfully validated an idea, emphasizing how your process minimized risks and maximized the project’s value.

Example: “ To validate the feasibility of a new idea, I start by aligning the concept with strategic company goals and market demands, ensuring it addresses a genuine need or opportunity. I then conduct a rigorous research phase, utilizing both qualitative and quantitative data to understand the market landscape, customer pain points, and potential competitive advantages. This is complemented by a SWOT analysis to identify strengths, weaknesses, opportunities, and threats related to the idea.

Following this, I engage with key stakeholders to gather diverse perspectives and insights, which helps in refining the idea and its value proposition. I employ Lean Startup principles, particularly the Build-Measure-Learn feedback loop, to develop a minimum viable product (MVP). This MVP is tested within a controlled environment to collect data on its performance and gather user feedback. Iterations are made based on this feedback, ensuring that the idea evolves in response to real-world use and preferences.

For instance, in a recent project, this approach allowed us to pivot early, avoiding significant investment in a feature that data showed was not resonating with our target audience. Instead, we redirected our efforts towards a more promising aspect of the product, which ultimately led to a 20% increase in user engagement post-launch. This process not only minimized financial risks but also ensured that the final product was closely tailored to market needs, thereby maximizing its value and impact.”

8. Recall a time when you led cross-functional teams to drive innovation; what were the challenges?

Leading a cross-functional team requires uniting disparate groups who may have conflicting priorities, varying levels of resistance to change, differing communication styles, and distinct departmental cultures. This question delves into your leadership style, your ability to foster a culture of innovation, manage conflict, and navigate the complexities of aligning multiple stakeholders with a common goal. It also touches on your capability to identify and overcome barriers to innovation, which often include resource constraints, risk aversion, and the integration of new processes or ideas within established systems.

When responding to this question, focus on a specific project where your leadership directly contributed to a culture of innovation. Detail the initial goals, the composition of the team, and the specific challenges you faced, such as siloed thinking or budget limitations. Explain the strategies you employed to address these issues, such as establishing common objectives, facilitating open communication, or leveraging team members’ strengths. Emphasize the outcomes, including the innovations achieved, the impact on the organization, and any personal growth you experienced as a leader.

Example: “ In leading a cross-functional team to develop a new product, the initial goal was to integrate cutting-edge technology to disrupt the market. The team comprised members from R&D, marketing, engineering, and finance, each bringing a distinct perspective. A significant challenge was overcoming the siloed thinking that initially prevented a cohesive strategy. Each department was primarily focused on their objectives, which created friction when trying to align on a unified vision for the product.

To address this, I facilitated a series of workshops where each team member could present their vision and the rationale behind it. This not only fostered respect among the team but also allowed us to identify overlapping goals and areas of synergy. By leveraging these commonalities, we established a shared objective that honored each department’s contributions. Additionally, I encouraged a culture of open communication, where team members felt valued and were more willing to share innovative ideas. This approach led to the development of a product that was not only technologically advanced but also had a go-to-market strategy that resonated with our target audience. The success of this project was a testament to the power of collaborative innovation and the importance of adaptive leadership in navigating cross-functional dynamics.”

9. Provide an example of how you’ve used customer feedback to fuel innovation.

Utilizing customer feedback is an essential ingredient in the innovation process, serving as a direct line to the user’s experience and expectations. By asking for a specific example of how you’ve utilized this feedback, the interviewer is looking for evidence of your active listening skills, your ability to translate criticism or praise into actionable insights, and your commitment to continuous improvement. It’s a test of both your problem-solving abilities and your willingness to engage with the often challenging process of iterating on a product or service based on real-world input.

When responding, share a clear, concise story that highlights your analytical skills and creativity. Begin with the feedback you received, explaining the context and the customer’s needs or pain points. Detail the steps you took to address the feedback, including any brainstorming, prototyping, and collaboration with your team. Conclude with the outcome—how your actions led to an innovative solution that improved the product or service and ultimately enhanced customer satisfaction. This response not only demonstrates your innovative thinking but also underscores your dedication to serving customers and driving the company forward.

Example: “ In a recent project, we received consistent feedback that our software’s user interface was not intuitive for first-time users, which resulted in a steep learning curve and hindered user adoption rates. Recognizing the critical nature of this feedback, I led a cross-functional team to analyze the user experience and identify the specific pain points.

We employed a design thinking approach, empathizing with users through workshops and rapid prototyping sessions to iterate on solutions. This process led to the development of a new onboarding tutorial that incorporated interactive guides and contextual help within the software. We also refined the UI to make it more user-friendly, based on the feedback which highlighted particular features that were causing confusion.

The result was a significant reduction in customer support tickets related to onboarding issues, and user retention metrics improved by 20% within the first quarter post-implementation. This example underscores the importance of leveraging customer feedback to drive innovation that directly addresses user needs, ultimately enhancing the overall customer experience and product value.”

10. What strategies would you employ to foster a culture of innovation in our company?

Maintaining competitive advantage and responding to the evolving needs of the market are essential for any forward-thinking organization. The question posed seeks to assess a candidate’s ability to not just innovate in isolation but to inspire collective creativity and progressive thinking within a team or organization. It delves into whether the candidate understands the multifaceted nature of innovation—beyond just brainstorming sessions and idea generation—and whether they can cultivate an environment where risk-taking is encouraged, failure is seen as a learning opportunity, and collaboration is the norm.

When responding, it’s important to articulate a vision that includes specific, actionable steps. For instance, describe how you would implement regular cross-departmental meetings to share ideas and best practices, or how you would establish ‘innovation incubators’ that allow employees to work on passion projects. You might also discuss the importance of setting up a reward system to recognize innovative efforts, or how you would ensure that all levels of the organization are empowered to contribute ideas. Be sure to touch on how you would communicate the value of innovation to the team and integrate customer feedback to drive continuous improvement.

Example: “ To cultivate a culture of innovation, I would first establish a clear vision that innovation is a priority, then integrate mechanisms to encourage and reward creative thinking and risk-taking. This involves setting up structured yet flexible frameworks like ‘innovation incubators’ where individuals or teams are given the time and resources to develop their ideas. These incubators would operate on a principle of iterative development, encouraging rapid prototyping and feedback loops.

Cross-functional collaboration is another key strategy. Regular cross-departmental meetings would be instituted to facilitate the exchange of diverse ideas and perspectives, breaking down silos that often hinder innovation. Alongside this, a recognition program would be implemented to celebrate innovative achievements, reinforcing the value of creativity and incentivizing employees to think outside the box.

Communication is crucial; I would ensure that the narrative around innovation is consistent and inspiring, and that it’s communicated through all levels of the organization. This narrative would be supported by actively seeking and integrating customer feedback into the innovation process, ensuring that our efforts are aligned with market needs and driving continuous improvement.”

11. How do you stay abreast of emerging trends to inform your innovative thinking?

Staying informed about the latest developments in their field is crucial for those who excel in innovative roles, whether through continuous learning, networking, or thought leadership. It’s not just about being aware of trends; it’s about critically evaluating and integrating them into one’s innovative process to remain relevant and competitive. This question seeks to uncover not only a candidate’s commitment to ongoing education but also their ability to discern which trends have substance and can be leveraged for impactful innovation.

When responding, candidates should outline specific methods they use to stay informed, such as subscribing to industry journals, attending conferences, participating in professional networks, or engaging with online communities. They should also provide examples of how they have applied their knowledge of emerging trends to previous projects, demonstrating their ability to translate information into action. This approach not only shows proactive behavior but also illustrates strategic thinking and adaptability—key traits for driving innovation.

Example: “ To stay ahead of emerging trends, I maintain a rigorous routine of continuous learning and environmental scanning. This involves subscribing to a curated list of industry-specific journals and newsletters, which provide a steady stream of updates on the latest research and developments. I also leverage social media platforms, following thought leaders and participating in discussions within professional groups that often serve as early indicators of shifting paradigms.

Beyond passive consumption, I actively engage with the innovation ecosystem by attending key conferences and workshops, not only to absorb new knowledge but also to exchange ideas with peers. This two-way interaction enriches my perspective and sparks creative thinking. For instance, at a recent tech summit, I identified an emerging technology that had the potential to enhance our product’s user experience. By integrating this technology ahead of the curve, we were able to gain a competitive advantage and set a new industry standard. This proactive approach to trend adoption underscores my commitment to fostering innovation that is both relevant and impactful.”

12. Could you give an instance where you leveraged data analytics to drive innovation?

A strong grasp of data analytics is often the compass that guides the creation and refinement of new ideas, products, or services. The ability to interpret and apply data is crucial for identifying trends, understanding customer needs, and predicting market changes. This question seeks to uncover whether the candidate not only understands data analytics but is also adept at using this knowledge to fuel innovative thinking and tangible outcomes.

When responding, a candidate should highlight a specific scenario where they utilized data analytics to identify an opportunity or solve a problem creatively. This should include the type of data analyzed, the tools and techniques employed, and most importantly, the innovative result or improvement that was driven by these insights. The response should showcase the candidate’s analytical skills, creativity, and their ability to turn data into actionable innovation.

Example: “ Certainly. In one instance, I identified a gap in the market by analyzing customer behavior data from various digital touchpoints. Using advanced analytics tools, I segmented the data to uncover patterns indicating a demand for a product feature that was not being adequately addressed by current offerings. This analysis involved correlating customer feedback, engagement metrics, and purchase history to pinpoint the exact nature of the unmet need.

Leveraging these insights, I spearheaded the development of a prototype for a new feature that integrated seamlessly with the existing product lineup. The prototype was iteratively refined through A/B testing, with continuous data monitoring to ensure it resonated with the target audience. The result was a significant uptick in user engagement and a new revenue stream that capitalized on the identified market opportunity. This approach not only demonstrated the power of data in driving innovation but also underscored the importance of an agile, data-informed development process.”

13. What’s your philosophy on balancing innovation with operational stability?

Understanding that innovation drives growth and keeps a company competitive is crucial, but it should not come at the cost of the core operations that ensure reliability and customer satisfaction. Employers seek individuals who can foster innovation without compromising the integrity of existing processes and systems that are fundamental to the business’s success. They are looking for a strategic thinker who can balance these elements effectively.

When responding to this question, articulate a philosophy that values both innovation and stability. You might talk about implementing a structured process for vetting and piloting new ideas before full-scale rollouts, ensuring that there is minimal disruption to core operations. Discuss how you prioritize innovations that offer the greatest value with manageable risks and how you involve key stakeholders in the decision-making process to maintain a balance. Highlight any past experiences where you’ve successfully introduced innovation while maintaining operational excellence.

Example: “ My philosophy centers on the principle that innovation should be a structured endeavor, not a disruptive force. I believe in a dual-track approach where the core operations are safeguarded while a separate, but integrated, innovation pipeline is maintained. This involves setting up a framework for innovation that includes rigorous vetting, proof of concept stages, and pilot programs. By doing so, we can assess the value and risks associated with new ideas in a controlled environment before they are scaled up.

In practice, I prioritize innovations that align with strategic business goals and have clear metrics for success. This ensures that any new initiative is not just novel, but also contributes to the company’s growth and efficiency. Stakeholder involvement is key in this process; by engaging with them early and often, we can ensure that the innovations we pursue have buy-in from those who will be affected by their implementation. This collaborative approach has allowed me to introduce meaningful changes that enhance operations without compromising stability.”

14. Walk me through a situation where you had to convince stakeholders to invest in an unproven innovative concept.

Securing buy-in from those with the power to make or break the initiative is as important as the ability to innovate itself. This question assesses the candidate’s skill in articulating the value proposition of novel concepts, balancing risk with potential reward, and navigating the interpersonal dynamics of persuasion, particularly when there is skepticism or resistance.

When responding, one should recount a specific instance, detailing the innovative concept and the challenges faced in securing stakeholder investment. It’s important to highlight the research and preparation undertaken to understand stakeholder concerns, the communication strategy employed, and how objections were addressed. Emphasize the persuasive tactics used, such as presenting data, showcasing potential ROI, drawing parallels to successful precedents, or building a prototype. Reflect on the outcome, lessons learned, and how the experience has honed your ability to champion innovation within a risk-averse environment.

Example: “ In one instance, I was advocating for an innovative concept that involved integrating AI-driven analytics into our product line to personalize user experiences. The challenge was convincing stakeholders to invest in a technology that had not yet been fully tested in our market segment. I began by conducting extensive research to understand the potential impact of AI on user engagement and retention, compiling data from similar implementations in adjacent industries.

I presented the stakeholders with a comprehensive analysis, highlighting the projected ROI based on conservative estimates of increased user satisfaction and engagement. To address concerns about feasibility and risk, I drew parallels to successful case studies and proposed a phased implementation strategy. This included a pilot program with clearly defined success metrics to validate the concept before full-scale investment. By demonstrating a thorough understanding of both the innovation and the risk mitigation plan, I was able to secure the necessary buy-in to proceed. The pilot was a success, leading to a full roll-out and a significant competitive advantage in our market. This experience sharpened my ability to navigate stakeholder hesitations and reinforced the importance of a strategic approach to innovation advocacy.”

15. Tell us about a time when you had to pivot quickly due to technological changes impacting your innovation project.

Adaptability is not just an asset in the realm of innovation; it’s a necessity. The rapid pace of technological advancement can abruptly alter the landscape, rendering current projects obsolete or necessitating a swift strategic redirection. This question seeks to uncover a candidate’s capacity for resilience and their problem-solving acumen in the face of technological disruption.

When responding to this question, a candidate should outline a specific instance where a significant technological shift impacted their project. They should detail the initial goals, the nature of the change, and the steps taken to adapt to the new environment. Highlighting the thought process, the collaborative efforts involved, and the ultimate outcome provides a narrative of the candidate’s adaptability. It’s crucial to convey a positive attitude toward change and emphasize the learnings gained from the experience, showcasing a proactive and innovative mindset.

Example: “ In the midst of developing a new data analytics platform, a major shift occurred with the release of advanced machine learning algorithms that significantly outperformed our existing models. Our initial goal was to provide predictive insights with high accuracy, but the new technology presented an opportunity to leapfrog our current capabilities. Recognizing the potential, we quickly evaluated the new algorithms’ compatibility with our system and the value they could add to our end-users.

We convened a cross-functional team to integrate the new technology, which required retraining our model with new data sets and adjusting our infrastructure to support the increased processing demands. This pivot not only enhanced our platform’s performance but also accelerated our time-to-market, as the new algorithms required less fine-tuning. The experience reinforced the importance of staying agile and receptive to emerging technologies, ultimately leading to a product that was more competitive and better aligned with the latest industry standards.”

16. How do you prioritize which innovative projects to pursue when resources are limited?

Balancing potential impact against resource allocation is a discerning task in environments where resources are finite. The ability to prioritize projects is not just about selecting the most groundbreaking ideas; it’s about identifying which initiatives align best with the organization’s strategic goals, have a feasible roadmap to success, and promise a return on investment that justifies the expenditure of time, money, and manpower. This question is designed to reveal the candidate’s strategic thinking, decision-making process, and their understanding of how to balance innovation with practical business constraints.

When responding, candidates should outline a clear methodology for evaluating projects, which may include criteria such as alignment with company vision, potential market impact, cost-benefit analysis, risk assessment, and the capacity to execute within the given constraints. They should also provide examples from past experiences where they successfully prioritized innovative initiatives, demonstrating their thought process and the outcomes of their decisions.

Example: “ In prioritizing innovative projects, I employ a strategic framework that balances long-term vision alignment with immediate market and financial impacts. Initially, I assess each project’s potential to drive us towards our overarching company goals, ensuring that our innovation efforts are not just novel but directionally correct. I then conduct a rigorous cost-benefit analysis, weighing the expected ROI against the required investment, which includes both financial resources and human capital.

To further refine the selection, I perform a risk assessment that evaluates the feasibility and potential roadblocks, considering both internal constraints and external market conditions. This is complemented by a realistic appraisal of our execution capabilities, ensuring we have or can acquire the necessary skills and technology. Drawing on past successes, such as when I led a project that broke into a new market segment while aligning with our core competencies, I prioritize projects that not only promise high returns but also build on our strengths and can be brought to fruition with the resources at hand. This disciplined approach ensures that our innovation pipeline is robust, strategically sound, and primed for tangible success.”

17. Illustrate how you incorporate sustainability considerations into your innovation proposals.

Illustrating how you incorporate sustainability into innovation proposals is an opportunity to showcase your forward-thinking approach and understanding of long-term impact. Employers are looking for candidates who not only recognize the environmental and social implications of their work but also see the value in creating solutions that are viable for the future. This question tests your ability to integrate ethical considerations into business strategies, ensuring that the innovations you propose are not only groundbreaking but also responsible and sustainable.

In your response, you should articulate specific strategies or methodologies you employ to evaluate and integrate sustainable practices. This might include conducting life cycle assessments, sourcing eco-friendly materials, or implementing design principles that reduce waste and energy consumption. Highlight any previous projects where your sustainability efforts led to measurable outcomes. It’s crucial to convey that your approach to innovation is not just about meeting the current needs but also about anticipating future challenges and opportunities for positive impact.

Example: “ Incorporating sustainability into innovation proposals is a multi-faceted endeavor that starts with a life cycle assessment to understand the environmental impact of a product or service from cradle to grave. This analysis informs decisions throughout the design process, ensuring that each innovation is developed with an eye toward reducing carbon footprint, optimizing energy efficiency, and minimizing waste. For instance, I prioritize the selection of materials that are not only durable and high-performing but also recyclable or biodegradable, thereby addressing end-of-life concerns from the outset.

Further, I employ circular economy principles to ensure that the innovations we develop contribute to a regenerative system. This involves designing for disassembly, facilitating easy repair, and creating closed-loop systems where the product or its components can be reused or upcycled. By integrating modularity into product design, I’ve successfully extended product lifespans and reduced the need for raw materials. These strategies, when applied diligently, have led to significant reductions in environmental impact and have often resulted in cost savings, demonstrating the dual benefit of sustainable innovation.”

18. Reflect on a moment when you challenged industry norms through innovation; what was the outcome?

Blending creativity, courage, and strategic thinking is often required when pushing the envelope within an industry. This question delves into a candidate’s ability to not only think outside the box but also to take calculated risks that can disrupt the status quo for the better. It provides a window into the interviewee’s process of generating ideas, executing them, and measuring outcomes, all of which are integral to sustained innovation in any field.

When formulating your response, focus on a specific example that showcases your innovative thinking and the steps you took to implement the change. Detail the problem or limitation you identified within the industry norms and the unique approach you took to address it. Explain the risks you anticipated and how you mitigated them. Conclude with the outcome, emphasizing any measurable results and the broader impact of your innovation on the industry or organization. It’s important to demonstrate both the thought process behind your actions and the practical implications they had.

Example: “ In the realm of wearable technology, I identified a significant gap in the market for devices that catered to the needs of individuals with disabilities. The prevailing industry norm was to design for the average consumer, leaving a whole segment of the population underserved. To challenge this oversight, I spearheaded the development of a line of wearables with adaptive interfaces and functionalities that could be personalized to various physical and cognitive abilities.

This initiative required a deep dive into user-centered design and the integration of inclusive features, such as voice control, haptic feedback, and adjustable sensory inputs, which were not standard at the time. Anticipating the risk of market resistance, I engaged with disability advocates and conducted extensive user testing to ensure the products were both functional and appealing. The outcome was a successful launch that not only filled a market void but also sparked a broader industry shift towards inclusive design, leading to increased brand loyalty and a new standard for accessibility in wearable tech.”

19. Describe your most successful collaborative innovation initiative and the role you played.

Recounting a successful collaborative innovation initiative demonstrates not only your ability to innovate but also your capacity to harness the collective intelligence and skill sets of a team. This question allows you to showcase your leadership in fostering a creative environment, your teamwork skills, and your adaptability to incorporate others’ ideas into a cohesive, innovative solution.

When responding, detail the specific project you worked on and articulate your role clearly. Highlight how you encouraged idea-sharing and dealt with any conflicts or challenges. Emphasize the outcomes—both the success of the initiative and the positive impact on the team or company. Use this opportunity to show your enthusiasm for collaborative work and your commitment to driving innovation through teamwork.

Example: “ In a recent collaborative innovation initiative, my role was to orchestrate the ideation and development of a new platform that leveraged artificial intelligence to streamline customer service interactions. I spearheaded the cross-functional team, fostering an environment where ideas could be freely shared and iterated upon. This involved coordinating with product developers, data scientists, and customer service managers to ensure a holistic approach to the platform’s design and functionality.

One of the key challenges we faced was integrating diverse perspectives and expertise without losing sight of our core objectives. I addressed this by implementing structured brainstorming sessions and establishing clear criteria for evaluating ideas based on their feasibility, scalability, and potential impact. As a result, we developed a prototype that significantly reduced response times and improved customer satisfaction. The initiative not only enhanced our service capabilities but also served as a catalyst for a company-wide shift towards embracing AI solutions across various departments.”

20. What is your method for incorporating regulatory compliance into your innovation processes?

Navigating the tension between pushing the envelope and adhering to compliance is a key aspect of innovation. This question targets the candidate’s ability to deliver practical solutions that align with legal and ethical guidelines. Mastery in this area is a strong indicator of a candidate’s potential to lead projects that are both groundbreaking and grounded in reality.

When responding, candidates should demonstrate their awareness of the importance of regulatory frameworks and their experience in incorporating these considerations into the innovation process. A strong answer would outline a structured approach, perhaps detailing a specific project where regulatory requirements were identified early on, and how these shaped the innovation strategy. It’s beneficial to mention the use of cross-functional teams, including legal or compliance experts, to ensure that innovative ideas are vetted for regulatory risks. Highlighting a proactive stance on staying informed about emerging regulations and a commitment to ongoing education in this area can also be persuasive.

Example: “ Innovation and regulatory compliance are not mutually exclusive; in fact, they can drive each other when approached correctly. My method is to integrate regulatory considerations from the outset of the innovation process. This begins with a thorough analysis of the existing regulatory landscape relevant to the innovation at hand. By identifying potential compliance issues early, we can use them as design constraints that guide creative solutions.

I leverage cross-functional teams that include legal and compliance experts to ensure that all innovative ideas are evaluated for regulatory risks. This collaborative approach not only ensures compliance but often leads to more robust and market-ready innovations. For instance, in a recent project, early identification of data privacy regulations led us to develop a novel encryption feature that became a key selling point. Staying proactive about emerging regulations is also crucial, so I maintain a commitment to ongoing education and networking with regulatory bodies to anticipate changes that may impact our innovation pipeline.”

Top 20 Accounts Receivable Interview Questions & Answers

Top 20 social media interview questions & answers, you may also be interested in..., top 20 industrial electrical interview questions & answers, top 20 volunteering interview questions & answers, top 20 stakeholder management interview questions & answers, top 20 pharmaceutical marketing interview questions & answers.

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Case Interview Examples (2024): A Collection from McKinsey and Others

case interview examples from consulting firms such as mckinsey, bcg or bain

Last Updated on November 20, 2024

Whenever you prepare for case interviews, you have to practice as realistically as possible and mimic the real case study interview at McKinsey , BCG , Bain , and others. One way to do this and make your preparation more effective is to practice real cases provided by the firms you apply to.

It will help you to understand what the differences are across firms, how they structure and approach their cases, what dimensions are important to them, and what solutions they consider to be strong.

Below is a steadily expanding selection of real case interview examples provided by different management consulting firms.

Before wasting your money on case interview collection books that use generic cases, use original cases first. Additionally, use professional case coaches, who interviewed for the top firms , to mimic the real interview experience and get real, actionable feedback to improve.

Please be aware that cases are just one part of a typical consulting interview. It is equally important to prepare for behavioral and fit interview questions .

McKinsey Case Interview Examples

  • Loravia – Transforming a national education system
  • SuperSoda – Electro-light product launch
  • GlobaPharm – Pharma R&D
  • Bill & Melinda Gates Foundation – Diconsa financial services offering
  • Beautify – Customer approach
  • Shops – DEI strategy
  • Talbot Trucks – Electric truck development
  • Conservation Forever – Nature conservation

We have written a detailed article on the McKinsey application process, the McKinsey interview timeline, the typical McKinsey case interview, and the McKinsey Personal Experience interview here . You can expect similar cases regardless of your position (e.g. in a McKinsey phone case interview or interviewing for a McKinsey internship as well as a full-time BA, Associate, or Engagement Manager role).

Boston Consulting Group (BCG) Case interview Examples

  • Consumer Goods – Climate strategy
  • Banking – Client satisfaction
  • Consumer Goods – IT strategy
  • Chateau Boomerang – Written case

Bain and Company case interview examples

  • NextGen Tech
  • FashionCo .

Ace the case interview with our dedicated preparation packages.

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Deloitte Case Interview Examples

  • Federal Agency – Engagement strategy
  • Federal Benefits Provider – Strategic vision
  • Apparel – Declining market share
  • Federal Finance Agency – Architecture strategy
  • MedX – Smart pill bottle
  • Federal Healthy Agency – Finance strategy
  • LeadAuto – Market expansion
  • Federal Bureau – Talent management

Strategy& Case Interview Examples

  • Strategy& tips and examples  (case examples included )

Accenture Case Interview Examples

  • Accenture interview tips and examples (case examples included )

Kearney Case Interview Examples

  • Promotional planning

Roland Berger Case Interview Examples

  • Transit-oriented development Part 1
  • Transit-oriented development Part 2
  • 3D printed hip implants Part 1
  • 3D printed hip implants Part 2

Oliver Wyman Case Interview Examples

  • Wumbleworld – theme park
  • Aqualine – boats

LEK Case Interview Examples

  • Video case interview example (currently unavailable)
  • Market sizing video example
  • Brainteaser (scroll to the bottom of the page)

Simon Kucher Case Interview Examples

  • Smart phone pricing

OC&C Case Interview Examples

  • Imported whiskey in an emerging market – business strategy
  • Leisure clubs – data interpretation

Capital One Case Interview Examples

  • How to crack case interviews with Capital One (includes case examples)

Bridgespan Case Interview Examples

  • Robinson Philanthropy – Strategy
  • Reach for the Stars – Student success
  • Home Nurses for New Families – Expansion strategy
  • Venture Philanthropy – Charity

Consulting Clubs Case Interview Books

Contact us at [email protected] for a collection of consulting club case interview books (from Harvard, ESADE, LBS, Columbia, etc.).

How We Help You Ace Your Case Interviews

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Reach out to us if you have any questions! We are happy to help and offer a tailored program to help you break into consulting.

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Florian spent 5 years with McKinsey as a senior consultant. He is an experienced consulting interviewer and problem-solving coach, having interviewed 100s of candidates in real and mock interviews. He started StrategyCase.com to make top-tier consulting firms more accessible for top talent, using tailored and up-to-date know-how about their recruiting. He ranks as the most successful consulting case and fit interview coach, generating more than 500 offers with MBB, tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms through direct coaching of his clients over the last 3.5 years. His books “The 1%: Conquer Your Consulting Case Interview” and “Consulting Career Secrets” are available via Amazon.

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Hacking The Case Interview

Hacking the Case Interview

Case interview examples

We’ve compiled 50 case interview examples and organized them by industry, function, and consulting firm to give you the best, free case interview practice. Use these case interview examples for practice as you prepare for your consulting interviews.

If you’re looking for a step-by-step shortcut to learn case interviews quickly, enroll in our case interview course . These insider strategies from a former Bain interviewer helped 30,000+ land consulting offers while saving hundreds of hours of prep time.

Case Interview Examples Organized by Industry

Below, we’ve linked all of the case interview examples we could find from consulting firm websites and YouTube videos and organized them by industry. This will be helpful for your case interview practice if there is a specific consulting industry role that you are interviewing for that you need more practice in.

Aerospace, Defense, & Government Case Interview Examples

  • Agency V (Deloitte)
  • The Agency (Deloitte)
  • Federal Finance Agency (Deloitte)
  • Federal Civil Cargo Protection Bureau (Deloitte)

Consumer Products & Retail Case Interview Examples

  • Electro-light (McKinsey)
  • Beautify (McKinsey)
  • Shops Corporation (McKinsey)
  • Climate Case (BCG)
  • Foods Inc. (BCG) *scroll to bottom of page
  • Chateau Boomerang (BCG) *written case interview
  • PrintCo (Bain)
  • Coffee Co. (Bain)
  • Fashion Co. (Bain)
  • Recreation Unlimited (Deloitte)
  • Footlose (Deloitte)
  • National Grocery and Drug Store (Kearney)
  • Whisky Co. (OC&C)
  • Dry Cleaners (Accenture) *scroll to page 15
  • UK Grocery Retail (Strategy&) *scroll to page 24
  • Ice Cream Co. (Capital One)

Healthcare & Life Sciences Case Interview Examples

  • GlobaPharm (McKinsey)
  • GenCo (BCG) *scroll to middle of page
  • PrevenT (BCG)
  • MedX (Deloitte)
  • Medical Consumables (LEK)
  • Medicine Company (HackingTheCaseInterview)
  • Pharma Company (Indian Institute of Management)

Manufacturing & Production Case Interview Examples

  • Aqualine (Oliver Wyman)
  • 3D Printed Hip Implants (Roland Berger)
  • Talbot Trucks (McKinsey)
  • Playworks (Yale School of Management)

Social & Non-Profit Case Interview Examples

  • Diconsa (McKinsey)
  • National Education (McKinsey)
  • Conservation Forever (McKinsey)
  • Federal Health Agency (Deloitte)
  • Robinson Philanthropy (Bridgespan)
  • Home Nurses for New Families (Bridgespan)
  • Reach for the Stars (Bridgespan)
  • Venture Philanthropy (Bridgespan)

Technology, Media, & Telecom Case Interview Examples

  • NextGen Tech (Bain)
  • Smart Phone Introduction (Simon-Kucher)
  • MicroTechnos (HackingTheCaseInterview)

Transportation Case Interview Examples

  • Low Cost Carrier Airline (BCG)
  • Transit Oriented Development (Roland Berger)
  • Northeast Airlines (HackingTheCaseInterview)
  • A+ Airline Co. (Yale School of Management)
  • Ryder (HackingTheCaseInterview)

Travel & Entertainment Case Interview Examples

  • Wumbleworld (Oliver Wyman)
  • Theater Co. (LEK)
  • Hotel and Casino Co. (OC&C)

Case Interview Examples Organized by Function

Below, we’ve taken the same cases listed in the “Case Interview Examples Organized by Industry” section and organized them by function instead. This will be helpful for your case interview practice if there is a specific type of case interview that you need more practice with.

Profitability Case Interview Examples

To learn how to solve profitability case interviews, check out our video below:

Market Entry Case Interview Examples

Merger & acquisition case interview examples.

Growth Strategy Case Interview Examples

Pricing case interview examples.

New Product Launch Case Interview Examples

Market sizing case interview examples.

To learn how to solve market sizing case interviews, check out our video below:

Operations Case Interview Examples

Other case interview examples.

These are cases that don’t quite fit into any of the above categories. These cases are the more unusual, atypical, and nontraditional cases out there.

Case Interview Examples Organized by Consulting Firm

Below, we’ve taken the same cases listed previously and organized them by company instead. This will be helpful for your case interview practice if there is a specific company that you are interviewing with.

McKinsey Case Interview Examples

BCG Case Interview Examples

Bain Case Interview Examples

Deloitte Case Interview Examples

Lek case interview examples, kearney case interview examples, oliver wyman case interview examples, roland berger case interview examples, oc&c case interview  examples, bridgespan case interview examples, strategy& case interview examples, accenture case interview examples, simon kutcher case interview examples, capital one case interview examples, case interview examples from mba casebooks.

For more case interview examples, check out our article on 23 MBA consulting casebooks with 700+ free practice cases . There additional cases created by MBA consulting clubs that make for great case interview practice. For your convenience, we’ve listed some of the best MBA consulting casebooks below:

  • Australian Graduate School of Management (2002)
  • Booth (2005)
  • Columbia (2007)
  • Darden (2019)
  • ESADE (2011)
  • Fuqua (2018)
  • Goizueta (2006)
  • Haas (2019)
  • Harvard Business School (2012)
  • Illinois (2015)
  • INSEAD (2011)
  • Johnson (2003)
  • Kellogg (2012)
  • London Business School (2013)
  • McCombs (2018)
  • Notre Dame (2017)
  • Queens (2019)
  • Ross (2010)
  • Sloan (2015)
  • Stern (2018)
  • Tuck (2009)
  • Wharton (2017)
  • Yale (2013)

Consulting casebooks are documents that MBA consulting clubs put together to help their members prepare for consulting case interviews. Consulting casebooks provide some case interview strategies and tips, but they mostly contain case interview practice cases.

While consulting casebooks contain tons of practice cases, there is quite a bit of variety in the sources and formats of these cases.

Some practice cases are taken from actual consulting interviews given by consulting firms. These are the best types of cases to practice with because they closely simulate the length and difficulty of an actual case interview. Other practice cases may be written by the consulting club’s officers. These cases are less realistic, but can still offer great practice.

The formats of the practice cases in consulting casebooks also vary significantly.

Some practice cases are written in a question and answer format. This type of format makes it easy to practice the case by yourself, without a case partner. Other practices cases are written in a dialogue format. These cases are better for practicing with a case interview partner.

MBA consulting casebooks can be a great resource because they are free and provide tons of practice cases to hone your case interview skills. However, there are several caveats that you should be aware of.

  • Similarity to real case interviews : Some cases in MBA consulting casebooks are not representative of actual case interviews because they are written by consulting club officers instead of interviewers from consulting firms
  • Quality of sample answers : While consulting casebooks provide sample solutions, these answers are often not the best or highest quality answers
  • Ease of use : Consulting casebooks are all written in different formats and by different people. Therefore, it can be challenging to find cases that you can consistently use to practice cases by yourself or with a partner

Therefore, we recommend that you first use the case interview examples listed in this article and wait until you’ve exhausted all of them before using MBA consulting casebooks.

Case Interview Examples from HackingTheCaseInterview

Below, we've pulled together several of our very own case interview examples. You can use these case interview examples for your case interview practice.

1. Tech retailer profitability case interview

2. Airline profitability case interview

3. Ride sharing app market entry

4. Increasing Drug Adoption

How to Use Case Interview Examples to Practice Case Interviews

To get the most out of these case interview examples and maximize your time spent on case interview practice, follow these three steps.

1. Understand the case interview structure beforehand

If case interviews are something new to you, we recommend watching the following video to learn the basics of case interviews in under 30 minutes.

Know that there are seven major steps of a case interview.

  • Understanding the case background : Take note while the interviewer gives you the case background information. Afterwards, provide a concise synthesis to confirm your understanding of the situation and objective
  • Asking clarifying questions : Ask questions to better understand the case background and objective
  • Structuring a framework : Lay out a framework of what areas you want to look into in order to answer or solve the case
  • Kicking off the case : Propose an area of your framework that you would like to dive deeper into 
  • Solving quantitative problems : Solve a variety of different quantitative problems, such as market sizing questions and profitability questions. You may also be given charts and graphs to analyze or interpret
  • Answering qualitative questions : You may be asked to brainstorm ideas or be asked to give your business opinion on a particular issue or topic
  • Delivering a recommendation : Summarize the key takeaways from the case to deliver a firm and concise recommendation

2. Learn how to practice case interviews by yourself 

There are 6 steps to practice case interviews by yourself. The goal of these steps is to simulate a real case interview as closely as you can so that you practice the same skills and techniques that you are going to use in a real case interview.

  • Synthesize the case background information out loud : Start the practice case interview by reading the case background information. Then, just as you would do in a live case interview, summarize the case background information out loud
  • Ask clarifying questions out loud : Just as you would do in a live case interview, ask clarifying questions out loud. Although you do not have a case partner that can answer your questions, it is important to practice identifying the critical questions that need to be asked to fully understand the case
  • Structure a framework and present it out loud : Pretend that you are in an actual interview in which you’ll only have a few minutes to put together a comprehensive and coherent framework. Replicate the stress that you will feel in an interview when you are practicing case interviews on your own by giving yourself time pressure.

When you have finished creating your framework, turn your paper around to face an imaginary interviewer and walk through the framework out loud. You will need to get good at presenting your framework concisely and in an easy to understand way.

  • Propose an area to start the case : Propose an area of your framework to start the case. Make sure to say out loud the reasons why you want to start with that particular area
  • Answer each case question out loud : If the question is a quantitative problem, create a structure and walk the interviewer through how you would solve the problem. When doing math, do your calculations out loud and explain the steps that you are taking.

If the question is qualitative, structure your thinking and then brainstorm your ideas out loud. Walk the interviewer through your ideas and opinions.

  • Deliver a recommendation out loud : Just as you would do in a real case interview, ask for a brief moment to collect your thoughts and review your notes. Once you have decided on a recommendation, present your recommendation to the interviewer.

3. Follow best practices while practicing case interviews :    

You’ll most likely be watching, reading, or working through these case interview examples by yourself. To get the most practice and learnings out of each case interview example, follow these tips: 

  • Don’t have notes or a calculator out when you are practicing since you won’t have these in your actual interview
  • Don’t take breaks in the middle of a mock case interview
  • Don’t read the case answer until you completely finish answering each question
  • Talk through everything out loud as if there were an interviewer in the room
  • Occasionally record yourself to understand what you look like and sound like when you speak

4. Identify improvement areas to work on

When the case is completed, review your framework and answers and compare them to the model answers that the case provides. Reflect on how you could have made your framework or answers stronger.

Also, take the time to reflect on what parts of the case you could have done better. Could your case synthesis be more concise? Was your framework mutually exclusive and collectively exhaustive? Could your math calculations be done more smoothly? Was your recommendation structured enough?

This is the most important part of practicing case interviews by yourself. Since you have no partner to provide you feedback, you will need to be introspective and identify your own improvement areas.

At the end of each practice case interview, you should have a list of new things that you have learned and a list of improvement areas to work on in future practice cases. You’ll continue to work on your improvement areas in future practice cases either by yourself or with a partner.

5. Eventually find a case partner to practice with

You can only do so many practice case interviews by yourself before your learning will start to plateau. Eventually, you should be practicing case interviews with a case partner.

Practicing with a case partner is the best way to simulate a real case interview. There are many aspects of case interviews that you won’t be able to improve on unless you practice live with a partner:

  • Driving the direction of the case
  • Asking for more information
  • Collaborating to get the right approach or structure
  • Answering follow-up questions

If you are practicing with a case partner, decide who is going to be giving the case and who is going to be receiving the case.

If you are giving the case, read the entire case information carefully. It may be helpful to read through everything twice so that you are familiar with all of the information and can answer any question that your partner asks you to clarify.

As the person giving the case, you need to be the case expert.

You should become familiar with the overall direction of the case. In other words, you should know what the major questions of the case are and what the major areas of investigation are. This will help you run the mock case interview more smoothly.  

Depending on whether you want the case interview to be interviewer-led or candidate-led, you will need to decide how much you want to steer the direction of the case.

If your partner gets stuck and is taking a long time, you may need to step in and provide suggestions or hints. If your partner is proceeding down a wrong direction, you will need to direct them towards the right direction.

Where to Find More Case Interview Examples

To find more case interview examples, you can use a variety of different case interview prep books, online courses, and coaching. We'll cover each of these different categories of resources for more case interview practice in more detail.

Case Interview Prep Books

Case interview prep books are great resources to use because they are fairly inexpensive, only costing $20 to $30. They contain a tremendous amount of information that you can read, digest, and re-read at your own pace.

Based on our comprehensive review of the 12 popular case interview prep books , we ranked nearly all of the case prep books in the market.

The three case interview prep books we recommend using are:

  • Hacking the Case Interview : In this book, learn exactly what to do and what to say in every step of the case interview. This is the perfect book for beginners that are looking to learn the basics of case interviews quickly.
  • The Ultimate Case Interview Workbook : In this book, hone your case interview skills through 65+ problems tailored towards each type of question asked in case interviews and 15 full-length practice cases. This book is great for intermediates looking to get quality practice.
  • Case Interview Secrets : This book provides great explanations of essential case interview concepts and fundamentals. The stories and anecdotes that the author provides are entertaining and help paint a clear picture of what to expect in a case interview, what interviewers are looking for, and how to solve a case interview.

Case Interview Courses

Case interview courses are more expensive to use than case interview prep books, but offer more efficient and effective learning. You’ll learn much more quickly from watching someone teach you the material, provide examples, and then walk through practice problems than from reading a book by yourself.

Courses typically cost anywhere between $200 to $400.

If you are looking for a single resource to learn the best case interview strategies in the most efficient way possible, enroll in our comprehensive case interview course .

Through 70+ concise video lessons and 20 full-length practice cases based on real interviews from top-tier consulting firms, you’ll learn step-by-step how to crush your case interview.

We’ve had students pass their consulting first round interview with just a week of preparation, but know that your success depends on the amount of effort you put in and your starting capabilities.

Case Interview Coaching

With case interview coaching, you’ll pay anywhere between $100 to $300 for a 40- to 60-minute mock case interview session with a case coach. Typically, case coaches are former consultants or interviewers that have worked at top-tier consulting firms.

Although very expensive, case interview coaching can provide you with high quality feedback that can significantly improve your case interview performance. By working with a case coach, you will be practicing high quality cases with an expert. You’ll get detailed feedback that ordinary case interview partners are not able to provide.

Know that you do not need to purchase case interview coaching to receive a consulting job offer. The vast majority of candidates that receive offers from top firms did not purchase case interview coaching. By purchasing case interview coaching, you are essentially purchasing convenience and learning efficiency.

Case interview coaching is best for those that have already learned as much as they can about case interviews on their own and feel that they have reached a plateau in their learning. For case interview beginners and intermediates, it may be a better use of their money to first purchase a case interview course or case interview prep book before purchasing expensive coaching sessions.

If you do decide to eventually use a case interview coach, consider using our case coaching service .

There is a wide range of quality among coaches, so ensure that you are working with someone that is invested in your development and success. If possible, ask for reviews from previous candidates that your coach has worked with.

Summary of the Best Consulting Interview Resources

Here are the resources we recommend to land your dream consulting job:

For help landing consulting interviews

  • Resume Review & Editing : Transform your resume into one that will get you multiple consulting interviews

For help passing case interviews

  • Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
  • Case Interview Coaching : Personalized, one-on-one coaching with a former Bain interviewer.
  • Hacking the Case Interview Book   (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
  • The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.

For help passing consulting behavioral & fit interviews

  • Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer.

Land Multiple Consulting Offers

Complete, step-by-step case interview course. 30,000+ happy customers.

50+ Case Interview Questions and Examples From Top Firms

Discover over 50 case interview questions and examples from top consulting firms. Prepare effectively for your next interview with expert insights and tips!

Posted August 22, 2024

innovation case study interview

Featuring Ellie N.

Pivot into Consulting: Workshop for Non-Traditional Applicants

Starting friday, december 20.

11:15 PM UTC · 45 minutes

Table of Contents

Let’s face it, consulting interviews can be intimidating, especially with their complex case questions. These questions are designed to assess your problem-solving skills, analytical ability, and strategic thinking, crucial competencies for success in the consulting world. Recognizing the types of case interview questions and mastering them can significantly elevate your chances of landing your dream job in prestigious firms like McKinsey, BCG, or Bain.

This article serves as a comprehensive guide to mastering case interview questions, providing insights into the most common consulting case interview questions and detailed case interview examples from top consulting firms. From McKinsey case interview questions to unique challenges posed by firms like Deloitte and Accenture, we've got you covered. We will also share tips on how to ace your case interview and how to prepare for different types of case interview questions effectively.

By the end of this article, you'll have a well-rounded understanding of what to expect and how to showcase your problem-solving prowess when it matters most. Let’s begin!

List of Case Interview Questions, Practice Cases, and Examples

In preparing for your consulting interviews, it's crucial to familiarize yourself with the most common types of case interview questions. On this list, we will provide sample questions from the top consulting firms.

McKinsey Case Interview Examples

To excel in McKinsey case interviews , it's crucial to practice with specific examples that mirror the real challenges you might face. Here are some detailed scenarios from McKinsey to guide your preparation:

1. Beautify Case

Sample Question #1 : Beautify is excited to support its current staff of beauty consultants on the journey to becoming virtual social media-beauty advisors. Consultants would still lead the way in terms of direct consumer engagement and would be expected to maintain and grow a group of clients. They would sell products through their own pages on beautify.com, make appearances at major retail outlets, and be active on all social media platforms.

What possible factors should Beautify consider when shifting this group of employees toward a new set of responsibilities?

Sample Question #2 : One of the key areas that Beautify wants to understand is the reaction of current and potential new customers to the virtual social media-beauty advisors.

Imagine you are a current Beautify customer and you mostly shop at your local department store because you enjoy the high-touch service offered by in-store consultants. What features would make you consider switching to a mostly virtual sales experience?

See more questions here .

2. Diconsa Case

Sample Question #1 : What should the team investigate to determine whether the Diconsa network could and should be leveraged to provide a range of basic financial services to Mexico’s rural population?

Sample Question #2: The team has estimated that it currently costs a family 50 pesos per month in transportation and food to make the journey to collect benefit payments. The team also estimates that if benefits were available for collection at local Diconsa stores, the cost would be reduced by 30 percent.

Twenty percent of Mexico’s population is rural, and of that number, half currently receive state benefits.

You can assume that Mexico has a population of 100 million.

You can also assume that families in Mexico have an average four members, and that this does not vary by region.

If every family could collect state benefits at their local Diconsa stores, how much in total per year would be saved across all Mexican rural families receiving state benefits?

3. Electro-Light Case

Sample Question #1: What key factors should SuperSoda consider when deciding whether or not to launch Electro-Light?

Sample Question #2: SuperSoda executives believe that the company's position as a top-three beverage company gives it strategic impetus toward achieving the desired market share. However, they ask the team to outline what would be needed to achieve the target 12.5 percent share of the electrolyte-drinks market. What would SuperSoda need to do to gain the required market share for Electro-Light following its launch?

4. National Education System Transformation

Sample Question #1: What issues would you want to investigate in diagnosing the current state of the Loravian school system?

Sample Question #2: One of the clients at Loravian’s educational department mentions neighbor country “C” as an example, because it’s outperforming all of Loravia's economic peers and neighbors in the international assessment. She believes that the more concentrated school structure in this country is a big reason for better outcomes in the international assessment. She suggests that having larger, less fragmented schools allows for more effective teacher selection and training, leading to improved education outcomes for students. Finally, she shares that 15 percent of Loravia's population is currently attending school.

What would be the reduction in the total number of schools in Loravia if it were to achieve the same average school size as neighbor country C?

5. Talbot Trucks Case

Sample Question #1: What information would you want to collect to understand the attractiveness for Talbot Trucks in producing and selling eTrucks in Europe?

Sample Question #2: After running focus groups with Talbot Trucks’ customers, the team concluded that the total cost of an eTruck needs to be the same as a diesel truck to be considered attractive to customers. Currently, a Talbot Trucks diesel truck costs €100,000.

Assuming that the figures above do not change, what is the maximum price Talbot Trucks can charge for its eTruck so that the total cost of ownership is equal to that of a diesel truck?

6. Shops Corporation Case

Sample Question #1: What types of factors would you want to explore to understand how Shops Corporation might improve its diversity within senior leadership?

7. Conservation Forever Case

Sample Question #1: What factors could the team consider when choosing one of the three specific geographies on which to focus the conservation efforts?

Sample Question #2: The director of CF likes these initial projections, but is not convinced that the assumptions are realistic. They tell the team, “According to your model, there are three levers we need to focus on to generate revenue from ecotourism in Peru: number of visitors, length of stay, and spending amount. What are your best ideas for how to maximize each lever? And how about some ideas outside of the constraints of this model?”

Your team is meeting in ten minutes to generate ideas in preparation for a workshop with leaders from several coastal communities, and you are jotting down some notes.

What ideas do you have to generate revenue linked to ecotourism?

McKinsey offers case interview examples that cover various industries and problem-solving scenarios, helping you prepare for any interview question. Engaging with these cases will not only boost your confidence but also enhance your ability to approach complex business problems with innovative solutions.

BCG Case Interview Examples

At BCG , the case interview process is designed to simulate the real-world problems that client teams face, allowing you to demonstrate your problem-solving abilities and specialized skills relevant to the role. Embracing the challenge with enthusiasm will not only make the experience rewarding but also provide a true taste of consulting life at BCG. Here are some of their case interview examples:

Here are a few examples of common case questions:

  • Should a company enter a new market?
  • Should a company pursue a new product line?
  • How can a company improve its profitability?
  • How can a company reduce costs?
  • How can a company improve its customer satisfaction?

Read: How to Prepare for Boston Consulting Group Management Consulting Case Interviews?

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Bain Case Interview Examples

During your preparation for Bain case interviews, it's essential to delve into specific examples that reflect the real challenges you may encounter. Here's are five examples of practice cases and mock interview tips provided by Bain to guide your preparation:

  • Coffee Shop Co. Practice Case
  • FashionCo. Practice Case
  • Associate Consultant Mock Interview
  • Consultant Mock Interview
  • Written Case Interview Tips

Read : Bain Case Interviews: A Comprehensive Preparation Guide

Deloitte Case Interview Examples

Deloitte provides a rich array of materials and interactive case studies designed to prepare you for the rigors of their case interviews. These examples reflect real client engagements, offering insights into the complex problems you may face and the analytical, creative, and strategic thinking required to solve them.

Deloitte Case Examples

Footloose Case Study sample questions:

  • How big is the work boot market (expressed in euros)? Does Duraflex get more of its revenue from work boots or casual boots?
  • Explain why Badger is outperforming Duraflex in the work boot market.
  • What changes would you recommend to Duraflex’s work boot strategy? Why? Would you recommend they introduce a sub- branded boot line?

Engagement Strategy: Federal Agency V sample questions:

  • To begin an engagement strategy, how might you establish a baseline to measure employee engagement against?
  • What characteristics would you look for in external organizations to use as potential benchmarks?
  • What are the various populations of the workforce and how would you engage them?
  • How will you use Deloitte’s relationship with, and institutional knowledge, of Agency V to develop your deliverables?

Recreation Unlimited sample questions :

  • What are potential reasons for Recreation Unlimited's poor eCommerce performance relative to competitors?
  • In order to win digital customers, Recreation Unlimited wants to find ways to improve and differentiate their digital customer experience. What are some potential ways to improve the customer experience and how does improving customer experience create value for the customer and value for the business?
  • As part of the digital strategy that Recreation Unlimited is considering, they are debating whether to improve the website experience or increase digital marketing. Since they are not sure they will have the budget for both, they want you to help them decide. How would you approach this question?

Strategic Vision: Federal Benefits Provider sample questions :

  • What steps should the Deloitte team take to develop a 10-year strategic roadmap for the Agency?
  • What are the components or metrics of a business case that should be considered to justify the development of a 10-year strategic roadmap?
  • In building the 10-year strategic road map, the Deloitte team realizes there are several key challenges that pose impediments to implementing the Agency’s vision. What is the cost of each challenge to the Agency?
  • Leaders in the various departments remain skeptical that the 10-year vision can positively impact their unique operations, while employees are largely unaware of the 10-year vision initiative. How might Deloitte develop an impactful change management strategy to institutionalize the goals of the 10-year vision and ensure buy-in across the Agency’s diverse workforce?

Talent Management: Federal Civil Cargo Protection Bureau sample questions:

  • What data would you want to have to be able to move forward?
  • What immediate steps would you take to review screening processes and training procedures?
  • How would you incorporate things like job descriptions and competencies in your review in order to build a new human capital strategy?
  • How will you engage and develop leadership given the Chief Administrator is new to the role and has a different background?

Click here to practice a consulting case interview.

Read : Best 30 Free Resources to Get into Management Consulting

Accenture Case Interview Examples

Accenture's case interviews serve as the final hurdle to becoming a consultant at the firm. These interviews are uniquely structured to assess a candidate's ability to solve complex business problems. The format includes both interviewer-led and candidate-led cases, providing a comprehensive evaluation of your problem-solving capabilities.

Learn more about Accenture’s Case Interview Workbook here .

OC&C Case Interview Examples

OC&C , a globally recognized but relatively smaller strategy consulting firm, is known for its rigorous case interviews that reflect real-life client challenges. These interviews are designed to assess a wide range of skills, from analytical thinking to business acumen, tailored to the firm's focus on private equity clients and seven key industries.

1. Leisure Clubs Case sample questions:

  • What factors might you analyze to determine what is going to happen to demand for leisure clubs?
  • What is likely to happen to demand for leisure clubs?
  • What is the critical issue for our client?

2. Important Whisky in an Emerging Market Case sample questions:

  • What information would you require to help explain the slowing down of growth?
  • What is driving profitability down?
  • What are the potential strategic options?

Oliver Wyman Case Interview Examples

Oliver Wyman's case interviews are designed to uncover how you approach unstructured challenges and evaluate data to build comprehensive solutions. The firm encourages candidates to think critically and creatively, using logical components to break down complex problems.

See how Oliver Wyman can help you with interview preparation by explaining conversational and case interviews, as well as sharing interview tips and explaining what the role of the case interview is.

A.T. Kearney Case Interview Examples

A.T. Kearney's interview process is notably rigorous, tailored to assess a wide range of abilities from analytical thinking to strategic problem-solving. Take a look at A.T. Kearney’s case example and case book to help you how to prepare effectively:

  • Promotional Planning Case example
  • Consulting Case Book and Tips for Interviewing

Strategy& / PWC Case Interview Examples

Strategy& / PWC focuses on executive-level strategic issues, such as capability identification, market positioning, and operational efficiency. This branch's case interviews are designed to simulate real business challenges, helping to prepare candidates for the demands of strategic consulting roles. Here's a closer look at the types of questions you might encounter:

Sample Question 1: Market sizing

  • Estimate the size (by value) of the UK grocery retail market

Sample Question 2: Market sizing

  • Estimate the size (by value) of the UK retail cooking sauces market

Sample Question 3: Interpreting information and drawing conclusions

  • Look at the chart on the following slide
  • Interpret the meaning of the chart
  • How are things changing? Who's winning and who's losing?
  • Given your knowledge of the UK grocery market, why might this be?

Learn more about case interview preparation by reading through Strategy& / PWC’s presentation .

L.E.K. Consulting Case Interview Examples

The case interview process at L.E.K. Consulting is rigorous – designed to evaluate a candidate's ability to solve complex business problems. The interviews are structured across multiple rounds, each focusing on different aspects of your analytical and strategic thinking abilities. Here's what you need to know to prepare effectively:

  • Interview Preparation
  • Market Sizing Case Example Video Walkthrough

Roland Berger Case Interview Examples

The case interviews at Roland Berger are designed to evaluate your ability to display key personality traits, with a notable preference for candidates who have international experience, as this is explicitly stated by the firm. Roland Berger has provided two case webinars on their website. Each example provides a case scenario, problem, and tips on how to answer the questions.

  • 3D Printed Hip Implants Case / 3D Printed Hip Implants Case 2 sample questions:
  • Based upon the explanation process: Which are the most important costs to consider?
  • Is additive manufacturing of the hip implant – based upon the given information – lucrative?
  • Which measures could increase the economic feasibility of the product?
  • Transit Oriented Development Case / Transit Oriented Development Case 2 sample questions:
  • How would you split the 416 stations between little, medium, and large revenue potential?
  • How can the public transport operator of Munich increase its revenue through focusing on its existing rail stations?

Capital One Case Interview Examples

The structure of a Capital One case interview typically involves three key sections: outlining the business situation and framework, tackling quantitative questions, and formulating a recommendation based on your calculations. Expect scenarios that might not strictly adhere to the MECE principle (Mutually Exclusive, Collectively Exhaustive), which is often a staple in consulting case interviews. This approach reflects the real-world ambiguity you might face in business situations, requiring a flexible and adaptive problem-solving strategy. Here's a video walkthrough on everything there is need to know about Capital One case interview:

  • Strategy Analyst - Case Study Guide

EY Parthenon Case Interview Examples

EY-Parthenon case interviews are designed to mimic real-life challenges, providing a glimpse into the practical work of a consultant. The interviews are candidate-led, similar to styles seen at BCG or Bain, and focus on several key areas including analytical thinking, structured problem-solving, and effective communication. The EY-Parthenon behavioral interview questions are comparable to those you would encounter in interviews for other top-tier management consulting firms. Be prepared to answer the following questions:

EY-Parthenon Case Interview Behavioral/FIT Questions

  • Tell me about yourself.
  • Why are you interested in consulting, and why specifically EY-Parthenon?
  • Describe a time when you worked on a team project. What was your role, and how did you contribute to the team’s success?
  • Can you provide an example of a challenging problem you faced at work and how you solved it?
  • How do you handle tight deadlines and pressure? Can you give an example?
  • Tell me about a time when you had to influence someone to achieve a goal.
  • How do you prioritize tasks when you have multiple projects to manage?
  • Describe a situation where you had to deal with a difficult team member. How did you handle it?
  • What is your greatest professional achievement so far?
  • Give an example of a time when you had to learn something new quickly.
  • Why do you think you would be a good fit for EY-Parthenon’s culture?
  • Tell me about a time you failed or made a mistake. How did you handle it?
  • Can you provide an example of a project where you demonstrated leadership?
  • How do you handle feedback and criticism?
  • Are there any questions that you have for me?
  • Your answer for this question must be a resounding “YES”. The more you have questions for them, the better because that shows that you’ve researched the company. You may ask about a particular previous project they did or something in particular to their operations.

Online Case Interview Examples from Consulting Clubs

Mastering the case interview is essential in consulting, and consulting clubs are key in this preparation. NYU, Duke, and Kellogg Consulting Club, for instance, provide free various interview cases, both individual and group, that mimic real consulting challenges.

  • NYU Stern MCA 2020-2021 Casebook
  • Columbia Business School 2021 Casebook
  • The Duke MBA Consulting Club Casebook 2021-2022
  • UCLA Case Book 2019 – 2020
  • Darden School Of Business 2021-2022 Casebook
  • Kellogg Consulting Club 2020 Casebook
  • Cornell MBA Johnson Consulting Club Casebook 2020-2021
  • Notre Dame Casebook 2022
  • FMS Consulting Casebook 2021-22
  • INSEAD Consulting Club Casebook 2021
  • IIMC Consulting Casebook 2021-22
  • IIM Lucknow Casebook 2022
  • Harvard Business School Management Consulting Club Case Interview Examples
  • Berkeley Haas School of Business Consulting Club Interview Preparation Guide and Case Interview Examples 2019

How to Ace Your Case Interview

To excel in your case interview, it's crucial to demonstrate a blend of problem-solving skills, analytical ability, strategic and logical thinking, and comfort with ambiguity. These elements are essential as they reflect real client projects that you might handle at firms like Deloitte Consulting LLP.

Read : The 15 Most Common Consulting Interview Questions — With Answers

Step-by-Step Approach to Case Interviews

  • Understand the Issue : Start by clarifying the case question. Ensure you fully grasp the problem before proceeding.
  • Develop a Framework : Articulate a framework and initial hypothesis to explore. This helps in structuring your response and guides your analysis.
  • Analytical Execution : Engage in logical storytelling. Walk the interviewer through your thought process and explain your assumptions. Take notes and structure your analysis clearly.
  • Recommendation and Next Steps : Conclude with a strong recommendation based on your findings. Outline the next steps and expected results or impacts.

Read : Mastering Consulting Cases: A Step-by-Step Approach

Tips on How to Prepare For Your Case Interview

innovation case study interview

To excel in your case interview preparation, it's essential to engage in extensive practice with a variety of case types. Successful candidates often practice with dozens of case interview scenarios, treating the preparation process with the same rigor as studying for finals or the GMAT. Here are key steps to enhance your preparation:

  • Diverse Practice Cases : Ensure the practice cases you use cover a broad spectrum of problems, including profitability, market sizing, and business expansion scenarios. This variety prepares you for any curveballs and helps develop flexibility in applying different frameworks.
  • Quality of Practice Materials : Select high-quality practice cases from trusted sources. The content and structure of these cases should closely mimic the types of cases presented in actual interviews at top consulting firms.
  • Framework Mastery : Rather than memorizing frameworks, focus on understanding and adapting them to fit different case scenarios. This approach helps in crafting tailored solutions during your actual interview.
  • Time Management : Practice managing your time effectively during mock interviews. Top consulting firms like Bain appreciate candidates who can efficiently organize and analyze information under time constraints.
  • Engage with Realistic Simulations : Participate in mock interviews and case sessions that simulate the actual interview environment. This practice helps you refine your problem-solving approach and improve your communication skills under pressure.
  • Continuous Learning and Adaptation : Stay informed about new trends and changes in the consulting interview landscape. Engage with resources that provide updates and insights into evolving interview formats.

Personalized Coaching : Consider working with an experienced coach who can provide personalized feedback and guidance. Coaching can significantly enhance your performance by focusing on areas that need improvement.

Practice with Experts from Leland

Through an extensive exploration of the various aspects of case interviews across prestigious consulting firms like McKinsey, BCG, Bain, Deloitte, Accenture, and others, it's evident that thorough preparation and an adaptable mindset are critical for success.

Leland offers comprehensive case study interview preparation tailored to help you excel in consulting case interviews. Our experienced consultants provide personalized coaching, realistic case simulations, and strategic feedback to enhance your problem-solving skills and boost your confidence. With our expert guidance, you'll be well-prepared to tackle any case interview challenge and make a lasting impression.

What questions should you consider asking during a case study interview?

  • In your case study interview, it's crucial to ask insightful questions to understand the context fully. Consider asking about how the interviewee discovered your company, the timeline of their engagement, their initial experiences with your company, the challenges they aimed to address, and whether they considered any competitors or alternative solutions.

What strategies can enhance your performance in a case interview?

  • To excel in a case interview, start by taking a moment to organize your thoughts before responding. Structure your response logically, guiding the interviewer through your thought process and clarifying any assumptions you make. Maintain composure and treat the interview as a professional conversation, which can help alleviate pressure.

How can you excel in a case study interview?

  • To perform well in a case study interview, make sure to take detailed notes throughout. Even if you are not familiar with the industry, focus on demonstrating your analytical skills and how you approach problem-solving. Communicate clearly and ensure you have a thorough understanding of the problem you're asked to analyze.

What types of questions are typically asked in case interviews?

  • Case interviews generally include questions from nine key categories, such as framework or issue tree questions, market-sizing and guesstimate questions, valuation inquiries, brain teasers, chart interpretation, value proposition analysis, informational queries, and mathematical problems.

Preparing for consulting recruiting and/or case interviews? Here are some additional resources to help:

  • Top 3 Tactics to Ace Your Case Interview
  • A Comprehensive Guide to McKinsey & Co., Bain & Co., and Boston Consulting Group
  • From No Offers to Multiple Offers - How to Take Your Casing to the Next Level
  • Soft Skills for Consulting: Why They Matter and How to Develop Them
  • Five Tips to Break Into Management Consulting

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March 12, 2024

The Ultimate Guide to the Consulting Case Interview – With Examples

This guide, written by a former McKinsey consultant and Wharton MBA, breaks down the management consulting case interview into comprehensible parts with relevant, realistic examples at every turn.

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How to Prepare For Your Management Consulting Interview

A former McKinsey consultant and Wharton MBA outlines her top tips for preparing for your management consulting interview. Whether you're a newbie or a seasoned professional, this article will give you the edge to impress your interviewers.

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January 2, 2024

The Ultimate Guide to the EY Parthenon Case Interview Process

Are you preparing for the EY Parthenon case interview process? Look no further than our ultimate guide, packed with insider tips and strategies to help you ace the interview and land your dream job.

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November 27, 2024

How to Write the Best Follow-Up Email After the Interview (With Examples & Template)

Learn how to write standout follow-up emails after the interview to express interest, reinforce your qualifications, and make a lasting impression on potential employers.

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May 11, 2023

The Consulting Scene in Chicago: A Guide to Top Firms

Discover the top consulting firms in Chicago with our comprehensive guide. From boutique firms to global powerhouses, we've got you covered.

innovation case study interview

September 25, 2024

20+ Second-Round Interview Questions You Need to Know

Prepare for your second interview with over 20 essential questions and tips to showcase your skills, experience, and cultural fit, bringing you closer to your dream job.

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Market Entry Framework: The Expert Guide

Unlock success in new markets with our expert guide! Learn the market entry framework step-by-step and discover strategies to thrive in today’s competitive landscape.

IMAGES

  1. (PDF) Innovation Management Case Study

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  2. how to conduct case study interview

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  3. Reverse Innovation Case Study Example

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  5. How to Customize a Case Study Infographic With Animated Data

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  6. How to Succeed in a Case Study Interview

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COMMENTS

  1. 47 case interview examples (from McKinsey, BCG, Bain, etc.)

    Jul 23, 2023 · 12. Capital One case interview examples. Case interview example video walkthrough (Capital One website) Capital One case interview guide (by IGotAnOffer) 12. EY Parthenon case interview examples. Candidate-led case example with feedback (by IGotAnOffer) 14. Consulting clubs case interview examples. Berkeley case book (2006) Columbia case book ...

  2. 15 Innovation Interview Questions (2024 Sample Answers) - Indeed

    Jun 6, 2024 · 15 interview questions about innovation with sample answers To prepare for an upcoming interview, you can reference these innovation interview questions and sample answers: 1. What is the best innovation you have created? An employer might ask this question to identify if you have any innovation experience and what you perceive as your best work.

  3. Top 20 Innovation Interview Questions & Answers - InterviewPrep

    Nov 20, 2023 · Embarking on a career centered around innovation means stepping into a role that thrives on creativity, disruption, and strategic vision. Whether you’re interviewing for a position as an Innovation Manager, R&D Director, or any job requiring a pioneering mindset, the questions you’ll encounter are designed to probe not just your past achievements but also your potential to drive future ...

  4. Case interview examples: McKinsey, BCG, Bain, Deloitte and ...

    Dec 11, 2019 · Whenever you prepare for case interviews, you have to practice as realistically as possible and mimic the real case study interview at McKinsey, BCG, Bain, and others. One way to do this and make your preparation more effective is to practice real cases provided by the firms you apply to.

  5. 100+ Case Interview Examples for the Best Practice (2024)

    With case interview coaching, you’ll pay anywhere between $100 to $300 for a 40- to 60-minute mock case interview session with a case coach. Typically, case coaches are former consultants or interviewers that have worked at top-tier consulting firms.

  6. How to Prepare for a Case Study Interview (+ Examples) - ClickUp

    Nov 21, 2024 · Case study interviews or case interviews are different from a typical job interview—they challenge you to tackle real-world problems in real time. 🕰️. Instead of discussing past job experiences, you’re tested on your problem-solving skills.

  7. How To Succeed in a Case Study Interview | Indeed.com

    Oct 17, 2023 · How to prepare a case study interview? If you have reached the interview stage, here are some tips to help you prepare for a case study interview: 1. Research the framework of case study interviews. A case study interview, also known as a “fit interview, ” is laid out like a brief. You’ll be informed about a business scenario.

  8. 50+ Case Interview Questions and Examples From Top Firms

    Aug 22, 2024 · Deloitte provides a rich array of materials and interactive case studies designed to prepare you for the rigors of their case interviews. These examples reflect real client engagements, offering insights into the complex problems you may face and the analytical, creative, and strategic thinking required to solve them.

  9. innovation case study interview - bellridge.online

    47 case interview examples (from McKinsey, BCG, Bain, etc.) One of the best ways to prepare for case interviews at firms like McKinsey, BCG, or Bain, is by studying case interview

  10. How to Prepare for a Product Innovation Case Interview - LinkedIn

    Feb 26, 2024 · A product innovation case interview can vary in length, structure, and difficulty depending on the role, company, and industry. However, most cases follow a similar format: you'll receive a brief ...